A Guide to Starting your own Complementary Therapy Practice

Elaine Mary Aldred (Author)

9780443103094, Elsevier Health Sciences

Paperback / softback, published 17 November 2006

304 pages
15.6 x 23.4 x 2 cm, 0.49 kg

"The author covers every aspect of starting up a new practice, taking into account the wide range of practice requirements"Elaine M Aldred, The Cheiron

This step-by-step guide on setting up own complementary health care practice, covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It addresses all the legal requirements, detailed and precise financial calculations, and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered.

• Gives clear advice on legal and financial requirements, the production of a marketing strategy and the presentation of the precise financial calculations required for a business plan, with worked examples
• Includes detailed information on how to write a business plan, with a numerically linked example
• Covers day-to-day aspects of running a practice
• International in its approach, the book contains extensive lists of useful web addresses for access to up-to-the-minute information
• Financial templates are supplied as appendices
• The book offers key advice for all therapists - chiropractors, osteopaths, massage therapists and complementary therapists - and is suitable for undergraduates, newly qualified practitioners and experienced practitioners looking to either start up or develop and grow their practice.

Part I Initial Preparation1 Where do I start? Brainstorming2 How do you decide on the type of practice you want?3 Ways of trading4 The mechanics of putting the practice together – location, location, location5 Dealing with professionals in the start up and running of your practice6 Insurance7 Contracts8 LegislationPart II Marketing9 Marketing introduction10 Market research11 Analysing marketing information and preparing it for use12 Introduction to advertising and public relations13 Advertising and promotion14 Public relationsPart III Financial Matters15 Finance introduction16 Financial considerations for your business plan17 Putting a business plan together18 Raising financePatr IV Procedure 19 Clinic procedure20 Working with the conventional medical profession21 Strategies for coping with the demands on you while you are developing your clinic22 How to deal with money matters now your clinic is open23 What about the future?Index

Subject Areas: Chiropractic & osteopathy [MXH], Complementary medicine [MX]