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101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
Troy Waugh (Author)
9780471651109, Wiley
Hardback, published 11 May 2004
288 pages
23.8 x 16.2 x 2.6 cm, 0.511 kg
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!
—Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP
Acknowledgments xi Introduction 1 PART I GETTING READY TO TRAIN 2 Clarifying Expectations 39 3 Icebreakers & Warm-Ups 51 4 Climate Setting 61 5 Energizers 71 PART II TRAINING TO TRAIN 6 Change Management 83 7 Communication 103 8 Conflict Management 125 9 Creative Thinking 139 10 Decision Making 165 11 Diversity 191 12 Idea Generation 211 13 Interviewing 249 14 Leadership 261 15 Negotiation 273 16 Team Building 285 PART III POST-TRAINING 17 Evaluation 311 18 Implementation 335 About the Editors 347
Selection Guide 3
1 Getting Acquainted 15
Cocktail Party 16
Hopping and Scotching 18
The Meeting Zoo 23
Name That Hobby 28
Stellar Event 31
Vocal Wake-Ups 34
Whose Role Is It Anyway? 36
Expect Aloft 40
Expectation Dots 42
Group e-Mail 45
Quick Pulse 47
Change Is the Only Constant 52
I Card You Not 54
Merry Names-Go-Round 56
Rhyme Time 58
Amaze Me, Amaze You 62
Show and Tell 64
Shake the Shaker 66
Koosh Balloon 69
Batter Up! 72
Hoops n' Balls 74
Middle Initial 76
Pass the Picasso 78
Change for Change's Sake 84
Change Produces Chaos 86
Color Your World 88
In the Middle 90
Take Your Pic 93
Maybe Good, Maybe Bad 95
R.I.P. Competitor 97
Theatre Chairs 99
It's How You Show It! 104
Four-Way Communication 107
A Question to Communicate 110
Swamp Land for Sale 115
They Fall from the Sky 119
Think to Communicate 121
Thirty Seconds of Fame 126
So That's Why Our Departments Disagree! 130
What's Your Style? 136
Creative Thinking Tune-Up 140
Koffee Klatch 144
Just Add a Word 147
Map n' Roam 149
Relay Race 153
Virtual Board of Directors 157
What's Up? 161
Wink! Wink! 163
The Art of Venn 166
Climb the Pyramid 169
Crazy Eights 172
Pitch and Pick 175
Star of Innovation 177
Triple Sort 181
Your Level or Mine? 186
A, B, C's of Diversity 192
Black and White, or a Rainbow? 194
Cross-Cultural Continuum 197
Diversity Is a Puzzle 202
Metaphor, Symbol, or Analogy? 204
Just Alike Only Different 206
Art Around 212
Bad Idea Hall of Fame 216
Idea Conveyor Line 219
Do You See What I See? 221
Furry Careers 225
Ideas by the Million 227
Innovation Connection 229
Multisense Gallery Tour 233
Hear Sounds and Write a Sentence 236
We've Got a Name for That! 239
Wheel O' Fortune 242
You're Looking at It! 245
Get a Job 250
It Was an Interview 254
Next Question, Please! 257
Leadership 360 262
A Leading Experiment 267
Zip, Zap, Zup 271
Hot Projects! 274
Pit, Peel, or Pie? 277
Your Salary or Mine? 280
Boats Afloat 286
Breathlessly Building 291
Egg Machine 295
Masterpiece Theatre 300
Match Me Up 302
Together as One May Not Work 306
Evaluation Blender 312
Headlines Collage 315
Hello Again Anagrams 317
Holistic and Balanced Debriefing 320
Let's Have a Ball 323
Rows or Circles 325
Sit, Stand, Roam, Scout 327
To Brief or Not to Brief 330
What Happened Here? 332
Back It Up 336
Systematize, Systematize, Systematize 339
Target Practice 341
Wacky Scenarios 344
About the Contributors 349
Subject Areas: Finance & accounting [KF]
