{"product_id":"youthnation-building-remarkable-brands-in-a-youth-driven-culture-hardback-9781118981146","title":"YouthNation; Building Remarkable Brands in a Youth-Driven Culture (Hardback) 9781118981146","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eYouthNation\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eBuilding Remarkable Brands in a Youth-Driven Culture\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMatt Britton (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118981146, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 May 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e23.1 x 15.8 x 2.8 cm, 0.522 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Throughout the chapters, excellent, to-the-point vignettes and candid interviews vividly illustrate the ways in which today’s diverse organizations creatively embrace the integration of technology and social networking into their marketing mix.  From advertising to the mantra of \"you only live once,\" Britton has his finger on the pulse, whatever it may be called, of the shifting ethos and ideals that is and will be the manifesto and road map of this new culture.\" (Choice Connect 2016)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eYouth is no longer an age\u003c\/b\u003e—\u003cb\u003eit's a commodity\u003c\/b\u003e \u003cp\u003e\u003ci\u003eYouthNation\u003c\/i\u003e is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth.\u003c\/p\u003e \u003cp\u003eThe old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUse New-Gen psychographics to target markets\u003c\/li\u003e \u003cli\u003eBuild stronger evangelism with a compelling brand narrative\u003c\/li\u003e \u003cli\u003eCreate loyal communities with immersive and engaging experiences\u003c\/li\u003e \u003cli\u003eNavigate the radically-changed landscape of the future marketplace\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. \u003ci\u003eYouthNation\u003c\/i\u003e is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword: By Antonio Lucio ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eDisclosures xvii\u003c\/p\u003e \u003cp\u003eHow to Connect with Me and Learn more about YouthNation xix\u003c\/p\u003e \u003cp\u003eIntroduction: Forever Young xxi\u003c\/p\u003e \u003cp\u003eChapter 1 From Status Symbol to Status Update 1\u003c\/p\u003e \u003cp\u003eChapter 2 From Things to Thrills 13\u003c\/p\u003e \u003cp\u003eChapter 3 The Rise of Electronic Dance Music 35\u003c\/p\u003e \u003cp\u003eChapter 4 Access over Ownership 45\u003c\/p\u003e \u003cp\u003eChapter 5 The Communal Table 55\u003c\/p\u003e \u003cp\u003eChapter 6 The Peer-to-Peer Economy 67\u003c\/p\u003e \u003cp\u003eChapter 7 The Power of the Crowd 81\u003c\/p\u003e \u003cp\u003eChapter 8 Free Agency 97\u003c\/p\u003e \u003cp\u003eChapter 9 Lifehacking 115\u003c\/p\u003e \u003cp\u003eChapter 10 The Field Guide to Lifehackers 131\u003c\/p\u003e \u003cp\u003eLet’s Pivot to Brand Building 146\u003c\/p\u003e \u003cp\u003eChapter 11 TV, the NFL, and the End of Demographics 149\u003c\/p\u003e \u003cp\u003eChapter 12 The Game-Changing Science of Media 157\u003c\/p\u003e \u003cp\u003eChapter 13 Big Data 101 173\u003c\/p\u003e \u003cp\u003eChapter 14 People Are Brands 183\u003c\/p\u003e \u003cp\u003eChapter 15 Brands Are People 213\u003c\/p\u003e \u003cp\u003eChapter 16 A StoryWorth Sharing 223\u003c\/p\u003e \u003cp\u003eEpilogue 249\u003c\/p\u003e \u003cp\u003eEndnotes 259\u003c\/p\u003e \u003cp\u003eIndex 267\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52421387551000,"sku":"9781118981146","price":16.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118981146_285009.jpg?v=1784594178","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/youthnation-building-remarkable-brands-in-a-youth-driven-culture-hardback-9781118981146","provider":"Freshly Printed Books","version":"1.0","type":"link"}