{"product_id":"yours-mine-and-ours-creating-a-compelling-donor-experience-hardback-9780470126400","title":"Yours, Mine, and Ours; Creating a Compelling Donor Experience (Hardback) 9780470126400","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eYours, Mine, and Ours\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCreating a Compelling Donor Experience\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBarry J. McLeish (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470126400, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 September 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e23.6 x 16 x 2.2 cm, 0.499 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"This is a most fascinating and fast-paced read. More than this, it is eye-opening and definitely \"of the moment\". Mr. McLeish's book should serve as a compass for nonprofits sailing into a new era of undulating philanthropic currents..\" (\u003ci\u003eEstate Planning\u003c\/i\u003e, 2\/08)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003ePRAISE FOR Yours, Mine \u0026amp; Ours: Creating a Compelling Donor Experience\u003cbr\u003e \u003cbr\u003e \"Using the principles penned in this book, Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The creation of a compelling donor experience has increased gifts 1,000%.\"\u003cbr\u003e --Ron Ward\u003cbr\u003e Executive Director\u003cbr\u003e Camp Berea\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \"Nonprofits face constant pressure from a public scrutinizing our every move, demanding more service for less cost. Into this perfect storm, Barry McLeish has cast a lifeline. He has given us the power to discern snake oil from salve and to craft custom strategies for our unique organizations. Those who survive the future shakeout and fragmentation of our industry will owe an eternal debt of gratitude to the likes of Barry McLeish and his tribe.\"\u003cbr\u003e --Tony Lee\u003cbr\u003e Associate Director of Development\u003cbr\u003e Habitat for Humanity\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \"Becoming more donor-centric is not a choice--it's a strategic imperative. This timely book from a seasoned and very savvy practitioner sounds an urgently needed wake-up alarm for nonprofits that have yet to align their work with the hearts and minds of their donors. If you're an executive or board member of a nonprofit, after reading this book don't even dream of hitting the snooze button. In today's environment, it could well be your organization's last nap.\"\u003cbr\u003e --Larry F. Johnston, PhD\u003cbr\u003e President\u003cbr\u003e McConkey, Johnston International\u003cbr\u003e \u003cbr\u003e \"Keeping up with the sea change in the business of philanthropy has become a full-time job for fundraisers and for managers of nonprofits. McLeish's book explores the expanded expectations of twenty-first-century donors and offers a road map to guide development professionals in building meaningful relationships that will insure years of engaged support. This book goes beyond conventional concepts of branding and marketing into the creation of authentic partnerships between donors and organizations.\"\u003cbr\u003e --Linda G. Steckley\u003cbr\u003e Vice President for Development and Executive Education\u003cbr\u003e The Brookings Institution\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \"The words of Albert Szent-Gyorgyi, the biochemist, summarize Barry's latest thoughts: 'Discovery consists of seeing what everybody has seen and thinking what nobody has thought.' The reader who captures Barry's insights and personally adapts and applies them will benefit greatly.\"\u003cbr\u003e --Larry Fuhrer, Founder\/President\u003cbr\u003e Presidential Services Ltd.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface viii\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxvii\u003c\/p\u003e \u003cp\u003eCHAPTER 1 Redefining Boundaries 1\u003c\/p\u003e \u003cp\u003eCHAPTER 2 The Need for a New Mind-Set 25\u003c\/p\u003e \u003cp\u003eCHAPTER 3 The Tip of the Iceberg 49\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Doing What Matters for Customers, Donors, and Volunteers 75\u003c\/p\u003e \u003cp\u003eCHAPTER 5 The Mind of the Nonprofit Strategist 97\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Five Critical Issues: First, Know Where You Are Going; Second, Know How You Are  Going to Get There 117\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Integration and Communication: Issues Three and Four Continued 143\u003c\/p\u003e \u003cp\u003eCHAPTER 8 The Fifth Issue: Creating the Cultural Tapestry 167\u003c\/p\u003e \u003cp\u003eAfterword 191\u003c\/p\u003e \u003cp\u003eIndex 193\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52257115537688,"sku":"9780470126400","price":19.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470126400.jpg?v=1781277004","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/yours-mine-and-ours-creating-a-compelling-donor-experience-hardback-9780470126400","provider":"Freshly Printed Books","version":"1.0","type":"link"}