{"product_id":"wwe-professional-wrestling-in-the-digital-age-hardback-9780253044907","title":"#WWE; Professional Wrestling in the Digital Age (Hardback) 9780253044907","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003e#WWE\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eProfessional Wrestling in the Digital Age\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDru Jeffries (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780253044907\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 1 December 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e232 pages, 2 b\u0026amp;w illus. - 2 Illustrations, black and white\u003cbr\u003e22.9 x 15.2 x 2.1 cm, 0.513 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThe millions of fans who watch World Wrestling Entertainment (WWE) programs each year are well aware of their role in building the narrative of the sport. \u003ci\u003e#WWE: Professional Wrestling in the Digital Age\u003c\/i\u003e explores the intersections between media, technology, and fandom in WWE's contemporary programming and business practices. In the Reality Era of WWE (2011 to the present), wrestling narratives have increasingly drawn on real-life personalities and events that stretch beyond the story-world created and maintained by WWE. At the same time, the internet and fandom have a greater influence on the company than ever before. By examining various sites of struggle and negotiation between WWE executives and in-ring performers, between the product and its fans, and between the company and the rest of the wrestling industry, the contributors to this volume highlight the role of various media platforms in shaping and disseminating WWE narratives. Treating the company and its product not merely as sports entertainment, but also as a brand, an employer, a company, a content producer, and an object of fandom, \u003ci\u003e#WWE\u003c\/i\u003e conceptualizes the evolution of professional wrestling's most successful company in the digital era.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003c\/font\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eIntroduction: Storyworld, Wrestling, Entertainment \/ Dru Jeffries\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003ePart I: Corporate Kayfabe: WWE as Media Empire\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e1. World Building in the WWE Universe \/ Eero Laine\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e2. The Work of Wrestling: Struggles for Creative and Industrial Power in WWE Labor \/ Andrew Zolides\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e3. Mapping the WWE Universe: Territory, Media, Capitalism \/ Dru Jeffries and Andrew Kannegiesser\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e4. Narrative Smarts: Negotiations of Creative Authority in Wrestling's Reality Era \/ Christian Norman\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003ePart II: Marks and Smarts: WWE's Unruly Fandoms\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e5. Sport vs. Spectacle: Fan Discontent and the Rise of Sports Entertainment \/ Shane Toepfer\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e6. The Marks Have Gone Off-Script: Rogue Actors in WWE's Stands \/ Sam Ford\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e7. Botchamania and the Acoustics of Professional Wrestling \/ Christian B. Long\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003ePart III: Then, Now, Forever: Wresting with WWE's Past and Transmedia Future\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e8. \"Tout It Out\": WWE's Experimentation and Failure with Social TV \/ Cory Barker\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e9. \"We're Not Just Cheerleaders\": Reading the Postfeminist Polysemy of \u003ci\u003eTotal Divas\u003c\/i\u003e \/ Anna F. Peppard\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003e10. Daniel's Specter: Daniel Bryan, Chris Benoit, and the Work of Mourning \/ Sean Desilets\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n","brand":"Indiana University Press","offers":[{"title":"Brand New","offer_id":52525280526616,"sku":"9780253044907","price":47.25,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/wwe-professional-wrestling-in-the-digital-age-hardback-9780253044907","provider":"Freshly Printed Books","version":"1.0","type":"link"}