{"product_id":"writing-for-the-readers-brain-a-science-based-guide-paperback-softback-9781009221849","title":"Writing for the Reader's Brain; A Science-Based Guide (Paperback \/ softback) 9781009221849","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWriting for the Reader's Brain\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Science-Based Guide\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eA science-based approach to writing virtually anything, ensuring readers perceive your writing as clear, coherent, concise and effective.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eYellowlees Douglas (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009221849, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 12 December 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e298 pages\u003cbr\u003e22.8 x 15.2 x 1.5 cm, 0.44 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'Drawing on cognitive neuroscience, psychology, and psycholinguistics, Douglas offers a practical guide on how to write with the reader in focus. The book addresses such questions as: What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? The goal is to improve the writer's style while also making the writing process speedier and more efficient.' Howard S. Erlanger, Law \u0026amp; Social Inquiry\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eWhat makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practical guide on how to write for your reader. Its chapters introduce the five 'Cs' of writing – clarity, continuity, coherence, concision, and cadence – and demonstrate how to use these features to bring your writing to life. This science-based guide also shows you how to improve your writing while also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader's Brain will change your mind – and, quite possibly, your life.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Writing is a system, not an art\u003cbr\u003e Getting writing done: stages in the writing process\u003cbr\u003e 2. Clarity: choosing words and building sentences\u003cbr\u003e Getting writing done: what you read influences how you write\u003cbr\u003e 3. Continuity: tying sentences together\u003cbr\u003e Getting writing done: writing collaboratively\u003cbr\u003e 4. Coherence: structuring paragraphs and texts\u003cbr\u003e Getting writing done: standard English is a dialect\u003cbr\u003e 5. Concision: maximizing efficiency, minimizing words\u003cbr\u003e Getting writing done: writing from the top down\u003cbr\u003e 6. Cadence: making sentences sophisticated and rhythmic\u003cbr\u003e Getting writing done: harness the power of paradox\u003cbr\u003e Supplement: grammar and punctuation made (relatively) painless\u003cbr\u003e Answers to test your chops\u003cbr\u003e Notes\u003cbr\u003e Bibliography\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Linguistics [\u003ca title=\"See our other books on Linguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Linguistics%20%5BCF%5D%22\"\u003eCF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52460667142424,"sku":"9781009221849","price":21.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781009221849i.jpg?v=1785457443","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/writing-for-the-readers-brain-a-science-based-guide-paperback-softback-9781009221849","provider":"Freshly Printed Books","version":"1.0","type":"link"}