{"product_id":"wireless-foresight-scenarios-of-the-mobile-world-in-2015-hardback-9780470858158","title":"Wireless Foresight; Scenarios of the Mobile World in 2015 (Hardback) 9780470858158","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWireless Foresight\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eScenarios of the Mobile World in 2015\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBo Karlson (Author), Aurelian Bria (Author), Jonas Lind (Author), Peter Lönnqvist (Author), Cristian Norlin (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470858158, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 28 August 2003\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e248 pages\u003cbr\u003e23.6 x 15.8 x 2 cm, 0.51 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"The book provides good food for thought and should prove inspiring for anyone in the industry…\"(IEE  Communications Engineer, February 2004)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eWie sieht die Welt der Mobilkommunikation im Jahr 2015 aus?\u003cbr\u003e \u003cbr\u003e In diesem Buch werden fundiert entwickelte Szenarios erstmals durchgängig mit den Herausforderungen verknüpft, die tatsächlich auf die Unternehmen zukommen werden.\u003cbr\u003e \u003cbr\u003e Diskutiert werden unter anderem die hohen Kosten der Infrastruktur, die zögerliche Vergabe von Funkfrequenzbändern, die rasch zunehmende Komplexität der Systeme, Auswirkungen von Strahlung, Aspekte der Batteriekapazität sowie Effekte plötzlicher Bewegungen am Telekommunikationsmarkt.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003e1 Introduction 1\u003c\/p\u003e \u003cp\u003eThe Wireless Industry at a Crossroads 1\u003c\/p\u003e \u003cp\u003eBe Prepared for 2015 4\u003c\/p\u003e \u003cp\u003eScenarios of the Wireless World in 2015 4\u003c\/p\u003e \u003cp\u003eChallenges for the Future 6\u003c\/p\u003e \u003cp\u003eCreating Scenarios 6\u003c\/p\u003e \u003cp\u003eGuide to the Book 7\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Scenarios 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Wireless Explosion—Creative Destruction 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Sunny Berlin Day in 2015 14\u003c\/p\u003e \u003cp\u003eThe Wireless Scene in 2015 16\u003c\/p\u003e \u003cp\u003eRapidly Growing Industry 16\u003c\/p\u003e \u003cp\u003eIndustry Fragmentation—Market Leaders Losing Hegemony 17\u003c\/p\u003e \u003cp\u003eDebt-Burdened Operators Losing Market Dominance 18\u003c\/p\u003e \u003cp\u003eTelco Equipment Vendors Lose to Datacom Attackers 19\u003c\/p\u003e \u003cp\u003eTerminal Vendors Attacked from NICs and Datacom\u003c\/p\u003e \u003cp\u003eIndustry Vendors 20\u003c\/p\u003e \u003cp\u003eActive Users Driving Development and Undermining Copyright 21\u003c\/p\u003e \u003cp\u003eA Mobile Lifestyle with Increasing Travel 22\u003c\/p\u003e \u003cp\u003eAn Explosion of Services and Applications 22\u003c\/p\u003e \u003cp\u003eSpectrum—Abundant Release for Unlicensed Bands 24\u003c\/p\u003e \u003cp\u003eNo Real Problems with Integrity, Privacy, and Security 24\u003c\/p\u003e \u003cp\u003eFast Development in China and Other NICs 25\u003c\/p\u003e \u003cp\u003eBatteries and Complexity Management No Showstoppers 25\u003c\/p\u003e \u003cp\u003eWireless Technology in 2015 26\u003c\/p\u003e \u003cp\u003eA World with Many Different Wireless Systems 26\u003c\/p\u003e \u003cp\u003eAn Abundance of Services with Various QoS 28\u003c\/p\u003e \u003cp\u003eStandardization Has Increased 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Slow Motion 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOrdinary Life in Stockholm and Business Life in Shanghai 32\u003c\/p\u003e \u003cp\u003eA Day in the Life of an Ordinary Swede 32\u003c\/p\u003e \u003cp\u003eA Business Day of a Mobile Professional in 2015 33\u003c\/p\u003e \u003cp\u003eThe Wireless Scene in 2015 35\u003c\/p\u003e \u003cp\u003eEconomic Recession and 3G Fiasco 35\u003c\/p\u003e \u003cp\u003eHealth Problems from Radiation 36\u003c\/p\u003e \u003cp\u003eSecurity a Problem Still Waiting to Be Solved 37\u003c\/p\u003e \u003cp\u003eThe Mobile Lifestyle Loses Ground 38\u003c\/p\u003e \u003cp\u003eNo Service Explosion 39\u003c\/p\u003e \u003cp\u003eWireless Telecommunication Is a Mature Industry 40\u003c\/p\u003e \u003cp\u003eThe Big NICs Catching up after a Slow Start 42\u003c\/p\u003e \u003cp\u003eSpectrum Shortage Not a Big Problem 43\u003c\/p\u003e \u003cp\u003ePower Consumption and Complexity Management as Technical Limitations 44\u003c\/p\u003e \u003cp\u003eWireless Technology in 2015 45\u003c\/p\u003e \u003cp\u003eStill Mostly Second-Generation Wireless Networks 45\u003c\/p\u003e \u003cp\u003eSimple and Low-Radiating Terminals 46\u003c\/p\u003e \u003cp\u003eFew and Basic Services 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Rediscovering Harmony 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Weekday Morning in a Small Scandinavian Village 52\u003c\/p\u003e \u003cp\u003eThe Wireless Scene in 2015 54\u003c\/p\u003e \u003cp\u003eA Sustainable Society in Balance with Itself 54\u003c\/p\u003e \u003cp\u003eThe Backlash for Marketing and Commercial Media 56\u003c\/p\u003e \u003cp\u003eMarket Segments Driving the Development 57\u003c\/p\u003e \u003cp\u003eLess but More Travel 59\u003c\/p\u003e \u003cp\u003eA Few Clouds in the Sky 60\u003c\/p\u003e \u003cp\u003eThe Industry Dilemma: Refocus or Die! 60\u003c\/p\u003e \u003cp\u003ePeer-to-Peer Applications and Services a Hit 62\u003c\/p\u003e \u003cp\u003eContent IPR Still Unresolved 64\u003c\/p\u003e \u003cp\u003eWireless Technology in 2015 64\u003c\/p\u003e \u003cp\u003eMany Local and Few Global Wireless Systems 64\u003c\/p\u003e \u003cp\u003eSimple Services 65\u003c\/p\u003e \u003cp\u003eStandards 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Big Moguls and Snoopy Governments 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEarly April Morning, Green Haven Gated Community, New York, US 70\u003c\/p\u003e \u003cp\u003eThe Wireless Scene in 2015 73\u003c\/p\u003e \u003cp\u003eMoguls and Governments 73\u003c\/p\u003e \u003cp\u003eSecurity Problems of the 2000s Solved 74\u003c\/p\u003e \u003cp\u003eMoguls in Control 76\u003c\/p\u003e \u003cp\u003eSlow Development in the NICs 77\u003c\/p\u003e \u003cp\u003eIncumbent Telecom Players Keep Control of the Market 77\u003c\/p\u003e \u003cp\u003e3G According to Plan 80\u003c\/p\u003e \u003cp\u003eApplications and Services Focus on Convenience for the User 80\u003c\/p\u003e \u003cp\u003eNo Free Airwaves 81\u003c\/p\u003e \u003cp\u003eSomewhat of a Complex World 81\u003c\/p\u003e \u003cp\u003eWireless Technology in 2015 82\u003c\/p\u003e \u003cp\u003eFew Different Systems 82\u003c\/p\u003e \u003cp\u003eGlobal Networks 82\u003c\/p\u003e \u003cp\u003eWireless and Wired Terminals 83\u003c\/p\u003e \u003cp\u003eQuality of Service 83\u003c\/p\u003e \u003cp\u003eFew Services but Sophisticated and Popular Services 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Drivers of Development and Technological Implications 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Trends and Fundamental Drivers 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFourteen Trends Shaping the Scenarios 88\u003c\/p\u003e \u003cp\u003eScenario Abbreviations 88\u003c\/p\u003e \u003cp\u003eTrend 1: Development Will Be More User Driven 88\u003c\/p\u003e \u003cp\u003eTrend 2: User Mobility Will Increase 89\u003c\/p\u003e \u003cp\u003eTrend 3: The Service and Application Market Will Grow 90\u003c\/p\u003e \u003cp\u003eTrend 4: User Security, Integrity, and Privacy Will Become More Important 91\u003c\/p\u003e \u003cp\u003eTrend 5: Real or Perceived Health Problems Due to Radiation Will Become More Important 92\u003c\/p\u003e \u003cp\u003eTrend 6: Environmental Issues Will Become More Important 93\u003c\/p\u003e \u003cp\u003eTrend 7: Spectrum Will Become an Increasingly Scarce Resource 94\u003c\/p\u003e \u003cp\u003eTrend 8: The Wireless Industry Will Grow 95\u003c\/p\u003e \u003cp\u003eTrend 9: The Big NICs Will Continue Their Positive Development 96\u003c\/p\u003e \u003cp\u003eTrend 10: Market Concentration in the Wireless Industry Will Change 96\u003c\/p\u003e \u003cp\u003eTrend 11: The Fight for Market Dominance in the Wireless Industry Will Intensify 97\u003c\/p\u003e \u003cp\u003eTrend 12: Short Terminal Usage Time and Complexity Management Will Become Increasingly Important Problems 98\u003c\/p\u003e \u003cp\u003eTrend 13: 3G Will Be Implemented 99\u003c\/p\u003e \u003cp\u003eTrend 14: Protecting IPR on Content Will Become Increasingly Difficult 100\u003c\/p\u003e \u003cp\u003eFundamental Drivers 101\u003c\/p\u003e \u003cp\u003eTechnology Drivers 101\u003c\/p\u003e \u003cp\u003eSocioeconomic and Political Drivers 104\u003c\/p\u003e \u003cp\u003eBusiness and Industry Drivers 105\u003c\/p\u003e \u003cp\u003eUsers, Values, and Attitude Drivers 107\u003c\/p\u003e \u003cp\u003eTheories Supporting Fundamental Drivers 108\u003c\/p\u003e \u003cp\u003eExponential Growth 108\u003c\/p\u003e \u003cp\u003eMicroprocessor and Other Growth Paths 109\u003c\/p\u003e \u003cp\u003eExponentially Falling Prices and the Experience Curve 110\u003c\/p\u003e \u003cp\u003eNetwork Effects I (Metcalfe’s Law) 110\u003c\/p\u003e \u003cp\u003eNetwork Effects II (Reed’s Law) 110\u003c\/p\u003e \u003cp\u003eThe S-curve and the Product Life Cycle 111\u003c\/p\u003e \u003cp\u003eTechnology and Market Forces Driving Industry Life Cycles 111\u003c\/p\u003e \u003cp\u003eDisruptive Innovations 112\u003c\/p\u003e \u003cp\u003eArchitectural Shifts in IT and Other Industries 113\u003c\/p\u003e \u003cp\u003eEmpirical Support for Postmaterialistic Value Shift 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Technological Conclusions from Scenarios 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSystem Technology in 2015 118\u003c\/p\u003e \u003cp\u003eThe Wireless Infrastructure Will Be Heterogeneous 118\u003c\/p\u003e \u003cp\u003eEfficient and Very High Rate Air Interfaces Will Exist 118\u003c\/p\u003e \u003cp\u003eTraffic Will Be IP Based and Networks Will Be Transparent 119\u003c\/p\u003e \u003cp\u003eMuch of the Access Infrastructure Will Be Ad Hoc Deployed 119\u003c\/p\u003e \u003cp\u003eCost per Transmitted Bit Will Be Very Small 119\u003c\/p\u003e \u003cp\u003eNo Harmful Radiation from Base Stations 120\u003c\/p\u003e \u003cp\u003eDecreased Power Consumption in the Wireless Systems 120\u003c\/p\u003e \u003cp\u003eMobile Terminals in 2015 120\u003c\/p\u003e \u003cp\u003eTerminals Will Have a Wide Range of Shapes and Capabilities 120\u003c\/p\u003e \u003cp\u003eWireless Terminals Will Be Cheap, Very Small, and Modularized 121\u003c\/p\u003e \u003cp\u003eUsage Time without Charging Batteries Will Be Very Long 121\u003c\/p\u003e \u003cp\u003eUser Interfaces Will Be Highly Developed and Advanced 121\u003c\/p\u003e \u003cp\u003eM2M Will Be Everywhere 122\u003c\/p\u003e \u003cp\u003eWireless Devices Will Be Harmless to People and the Environment 122\u003c\/p\u003e \u003cp\u003eMobile Services in 2015 122\u003c\/p\u003e \u003cp\u003eWireless Services Will Become a Commodity 123\u003c\/p\u003e \u003cp\u003eServices Will Be Independent of Infrastructure and Terminals 123\u003c\/p\u003e \u003cp\u003eTelepresence and Emotional Communication Will Be Available 123\u003c\/p\u003e \u003cp\u003eContent Will Be Personalized According to User Demand and Location 124\u003c\/p\u003e \u003cp\u003eGlobal Roaming and Seamless Services Will Be Possible 124\u003c\/p\u003e \u003cp\u003eBroadband Services Will Be Available for All Transportation Systems 124\u003c\/p\u003e \u003cp\u003eThe End User Will Be Always Best Connected 124\u003c\/p\u003e \u003cp\u003ePowerful Computers Will Be Everywhere 125\u003c\/p\u003e \u003cp\u003eVery High Levels of Security Will Be Provided 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Challenges for the Future 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Challenges for Technical Research 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLow-Cost Infrastructure and Services 129\u003c\/p\u003e \u003cp\u003eSeamless Mobility 132\u003c\/p\u003e \u003cp\u003eNew and Advanced Services 134\u003c\/p\u003e \u003cp\u003eUsability and Human–Machine Interface 135\u003c\/p\u003e \u003cp\u003eHealth and Environment 136\u003c\/p\u003e \u003cp\u003eA Need for Cross-Disciplinary Research 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Challenges for the Wireless Industry 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 139\u003c\/p\u003e \u003cp\u003eThe Challenges 139\u003c\/p\u003e \u003cp\u003eThreat from Disruptive Market Change 139\u003c\/p\u003e \u003cp\u003eSpeed up the Process of Spectrum Release 140\u003c\/p\u003e \u003cp\u003e3G and the Telco Debt Threat 141\u003c\/p\u003e \u003cp\u003eComplexity Management 141\u003c\/p\u003e \u003cp\u003eRadiation a Problem, Real or Perceived 142\u003c\/p\u003e \u003cp\u003eBetter Batteries in Wireless Devices 142\u003c\/p\u003e \u003cp\u003eUsability and the User in Focus 142\u003c\/p\u003e \u003cp\u003eCheaper Infrastructure and Viable Business Models 143\u003c\/p\u003e \u003cp\u003eA Phone for Everyone 143\u003c\/p\u003e \u003cp\u003eAll Industries Mature 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Challenges for Key Regions 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUS 146\u003c\/p\u003e \u003cp\u003eAn Immature Market for Mobile Services Waiting to Catch Up 146\u003c\/p\u003e \u003cp\u003eFragmented Operator Industry Being Consolidated 147\u003c\/p\u003e \u003cp\u003eMultiple Cellular Network Standards 148\u003c\/p\u003e \u003cp\u003eWLAN: A Market Growing Rapidly 148\u003c\/p\u003e \u003cp\u003eRather Weak Telco Vendor Industry 149\u003c\/p\u003e \u003cp\u003ePoor Coverage 150\u003c\/p\u003e \u003cp\u003eLack of Spectrum Leading to Limited Capacity 150\u003c\/p\u003e \u003cp\u003eThe Threat of Terrorism and Crime 151\u003c\/p\u003e \u003cp\u003eEurope 152\u003c\/p\u003e \u003cp\u003eThe GSM World Leader 152\u003c\/p\u003e \u003cp\u003eProblems with Seamless Mobile Access 153\u003c\/p\u003e \u003cp\u003eTelecom Debt Crisis 153\u003c\/p\u003e \u003cp\u003eStrong in Telecom, Weak in Datacom 154\u003c\/p\u003e \u003cp\u003eHealth and the Environment Taken Seriously 154\u003c\/p\u003e \u003cp\u003eStagnation and Overregulated Economies 154\u003c\/p\u003e \u003cp\u003eChina 155\u003c\/p\u003e \u003cp\u003eAn Opaque and Overregulated Economy 156\u003c\/p\u003e \u003cp\u003ePolitical Instability 156\u003c\/p\u003e \u003cp\u003eRisks of Complacency 156\u003c\/p\u003e \u003cp\u003eChallenges for the Chinese Wireless Industry 157\u003c\/p\u003e \u003cp\u003eRisks and Opportunities with Chinese 3G Standard Wars 158\u003c\/p\u003e \u003cp\u003eJapan and South Korea 158\u003c\/p\u003e \u003cp\u003eLeading the Way into the Wireless Future 159\u003c\/p\u003e \u003cp\u003eOligopoly in the Operator Industry 160\u003c\/p\u003e \u003cp\u003eMultiple Standards for 2.5G and 3G 160\u003c\/p\u003e \u003cp\u003eA Slow Start for 3G 161\u003c\/p\u003e \u003cp\u003eA Saturated Voice Market 161\u003c\/p\u003e \u003cp\u003e3G Terminals Expensive to Subsidize 162\u003c\/p\u003e \u003cp\u003e4G Already 162\u003c\/p\u003e \u003cp\u003eNo Major Infrastructure Vendors from Japan and Korea 162\u003c\/p\u003e \u003cp\u003eThe Japanese Recession 163\u003c\/p\u003e \u003cp\u003ePolitical Uncertainty on the Korean Peninsula 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Moving into the Future with Scenarios 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Scenario Thinking and Scenario Making 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLogics of Scenario Creation 167\u003c\/p\u003e \u003cp\u003eOur Approach: Trends 168\u003c\/p\u003e \u003cp\u003eDriving Forces: What Do We Care About? 169\u003c\/p\u003e \u003cp\u003eFundamental Drivers: What Do We Know? 169\u003c\/p\u003e \u003cp\u003eCritical Uncertainties: What Do We Not Know? 170\u003c\/p\u003e \u003cp\u003eMaking Our Scenarios 170\u003c\/p\u003e \u003cp\u003eCreating the Scenarios and Key Research Issues 171\u003c\/p\u003e \u003cp\u003eWeak Signals and Provocative Questions 172\u003c\/p\u003e \u003cp\u003eInformation and Feedback 173\u003c\/p\u003e \u003cp\u003eCommissioned Studies 174\u003c\/p\u003e \u003cp\u003eOther Studies about the Future 174\u003c\/p\u003e \u003cp\u003eThe PCC Research Program 174\u003c\/p\u003e \u003cp\u003eThe WWRF Book of Visions 175\u003c\/p\u003e \u003cp\u003eSwedish Technology Foresight 176\u003c\/p\u003e \u003cp\u003eBeyond Mobile 177\u003c\/p\u003e \u003cp\u003eOther Scenarios 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Summary and Concluding Remarks 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Book in Brief 179\u003c\/p\u003e \u003cp\u003eWireless Explosion—Creative Destruction 180\u003c\/p\u003e \u003cp\u003eSlow Motion 182\u003c\/p\u003e \u003cp\u003eRediscovering Harmony 184\u003c\/p\u003e \u003cp\u003eBig Moguls and Snoopy Governments 187\u003c\/p\u003e \u003cp\u003eTrends and Fundamental Drivers 189\u003c\/p\u003e \u003cp\u003eTechnological Conclusions from the Scenarios 191\u003c\/p\u003e \u003cp\u003eChallenges for Research, Industry, and Key Regions 192\u003c\/p\u003e \u003cp\u003eMoving into the Future 199\u003c\/p\u003e \u003cp\u003eDear Reader in 2015 201\u003c\/p\u003e \u003cp\u003eAppendixes 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix A User Segments 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMoklofs 205\u003c\/p\u003e \u003cp\u003eYupplots 206\u003c\/p\u003e \u003cp\u003eElders 207\u003c\/p\u003e \u003cp\u003eMobile Professionals 207\u003c\/p\u003e \u003cp\u003eIndustrial Users 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix B Wireless Foresight at\u003c\/b\u003e \u003ca href=\"mailto:Wireless@KTH\"\u003eWireless@KTH\u003c\/a\u003e 209\u003c\/p\u003e \u003cp\u003eThe Wireless Foresight Project 209\u003c\/p\u003e \u003cp\u003e\u003ca href=\"mailto:Wireless@KTH\"\u003eWireless@KTH\u003c\/a\u003e and the Vision-Driven Research Approach 210\u003c\/p\u003e \u003cp\u003eGlossary 211\u003c\/p\u003e \u003cp\u003eReferences 215\u003c\/p\u003e \u003cp\u003eAuthor Biographies 219\u003c\/p\u003e \u003cp\u003eIndex 221\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Electronics \u0026amp; communications engineering [\u003ca title=\"See our other books on Electronics \u0026amp; communications engineering\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Electronics%20\u0026amp;%20communications%20engineering%20%5BTJ%5D%22\"\u003eTJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52278040592664,"sku":"9780470858158","price":65.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470858158.jpg?v=1781457425","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/wireless-foresight-scenarios-of-the-mobile-world-in-2015-hardback-9780470858158","provider":"Freshly Printed Books","version":"1.0","type":"link"}