{"product_id":"wired-marketing-energizing-business-for-e-commerce-paperback-softback-9780471496458","title":"Wired Marketing; Energizing Business for e-Commerce (Paperback \/ softback) 9780471496458","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWired Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eEnergizing Business for e-Commerce\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGlenn Hardaker (Author), Gary Graham (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471496458, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 12 April 2001\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e264 pages\u003cbr\u003e23.8 x 19 x 1.6 cm, 0.51 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eDie jüngsten Ereignisse im Internethandel haben deutlich gemacht, dass nur die robustesten und diszipliniertesten Unternehmen den hier herrschenden Marktkräften gewachsen sind. \"Wired Marketing\" - Dieses Buch wurde in erster Linie für Marketing-Kurse konzipiert und bietet eine einzigartige Mischung aus strategischem und technischem Wissen. Es widmet sich dem kritischen Schnittpunkt von Marketing und Technologie sowie dem menschlichen Faktor im Marketing, d.h. dem Beziehungsaufbau und der Bildung von Communities im Internet.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface.\u003cbr\u003e \u003cbr\u003e Foreword.\u003cbr\u003e \u003cbr\u003e Acknowledgements.\u003cbr\u003e \u003cbr\u003e MARKETING TRANSFORMATION ON THE INTERNET.\u003cbr\u003e \u003cbr\u003e Introduction to Internet Marketing.\u003cbr\u003e \u003cbr\u003e Business Models for Interactive Marketing.\u003cbr\u003e \u003cbr\u003e Online Resources for Internet Marketing Technologies.\u003cbr\u003e \u003cbr\u003e INTERACTIVE MARKETING AND THE MARKETING PROCESS.\u003cbr\u003e \u003cbr\u003e Marketing Communications on the Internet.\u003cbr\u003e \u003cbr\u003e The Internet Customer and Relationship Marketing.\u003cbr\u003e \u003cbr\u003e New Buyer Behaviour Directions Through Virtual Communities.\u003cbr\u003e \u003cbr\u003e MANAGING YOUR CUSTOMER THROUGH E-COMMERCE.\u003cbr\u003e \u003cbr\u003e Supply Chain Management for Internet Commerce.\u003cbr\u003e \u003cbr\u003e Consumer On-Line Payment Solutions for e-Commerce.\u003cbr\u003e \u003cbr\u003e Privacy and Security Issues for e-Commerce.\u003cbr\u003e \u003cbr\u003e Marketing Ethics on the Internet.\u003cbr\u003e \u003cbr\u003e INTERNET TOOLS FOR WIRED MARKETING.\u003cbr\u003e \u003cbr\u003e Advanced Web Technology for Interactive Marketing.\u003cbr\u003e \u003cbr\u003e Strategic Internet Marketing Planning.\u003cbr\u003e \u003cbr\u003e Glossary.\u003cbr\u003e \u003cbr\u003e Subject Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293495193880,"sku":"9780471496458","price":43.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471496458.jpg?v=1781642425","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/wired-marketing-energizing-business-for-e-commerce-paperback-softback-9780471496458","provider":"Freshly Printed Books","version":"1.0","type":"link"}