{"product_id":"winning-with-data-transform-your-culture-empower-your-people-and-shape-the-future-hardback-9781119257233","title":"Winning with Data; Transform Your Culture, Empower Your People, and Shape the Future (Hardback) 9781119257233","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWinning with Data\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eTransform Your Culture, Empower Your People, and Shape the Future\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTomasz Tunguz (Author), Frank Bien (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119257233, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 26 July 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e176 pages\u003cbr\u003e23.1 x 15.8 x 1.7 cm, 0.338 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eCrest the data wave with a deep cultural shift \u003c\/b\u003e \u003cp\u003e\u003ci\u003eWinning with Data \u003c\/i\u003e explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture—this book provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you'll learn how data helped Warby-Parker disrupt a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business.\u003c\/p\u003e \u003cp\u003eBig data has taken on buzzword status, but there is little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand the changes a data culture brings to companies\u003c\/li\u003e \u003cli\u003eInstrument your company for maximum benefit\u003c\/li\u003e \u003cli\u003eUtilize data to optimize every aspect of your business\u003c\/li\u003e \u003cli\u003eImprove decision making and transform business strategy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBig data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires more than good IT—organization-wide buy-in is essential for long-term success. \u003ci\u003eWinning with Data\u003c\/i\u003e is the expert guide to making data work for \u003ci\u003eyour\u003c\/i\u003e business, and \u003ci\u003eyour\u003c\/i\u003e needs.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Mad Men to Math Men: The Power of the Data-Driven Culture 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOperationalizing Data: Uber’s Competitive Weapon 2\u003c\/p\u003e \u003cp\u003eThe Era of Instant Data: You Better Get Yourself Together 4\u003c\/p\u003e \u003cp\u003eData Supply Chains: Buckling Under the Load 6\u003c\/p\u003e \u003cp\u003eManagement by Opinion: The Illusion of Knowledge 8\u003c\/p\u003e \u003cp\u003eOur Vantage Points 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Four Problems with Data Today: Breadlines, Obscurity, Fragmentation, and Brawls 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData Breadlines for the Data-Poor 15\u003c\/p\u003e \u003cp\u003eData Obscurity: The Failure of the Card Catalog 17\u003c\/p\u003e \u003cp\u003eRogue Databases and Analysts: The Data Fragmentation Problem 19\u003c\/p\u003e \u003cp\u003eData Brawls: When Miscommunication Devolves into Arguments 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Business Intelligence: How We Got Here 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Intelligence Is Born: The First Query 23\u003c\/p\u003e \u003cp\u003eDatabases for the Masses: Oracle Commercializes Codd’s Invention 24\u003c\/p\u003e \u003cp\u003eLegacy BI: A Three-Layer Cake 26\u003c\/p\u003e \u003cp\u003eGoogle’s Answer to Huge Data: Vanilla Boxes 27\u003c\/p\u003e \u003cp\u003e600 Petabytes per Day: HiPal at Facebook 30\u003c\/p\u003e \u003cp\u003eExtreme Data Collection: The New Normal 32\u003c\/p\u003e \u003cp\u003eLooker: Weaving the Data Fabric 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Achieving Data Enlightenment: Gathering Data in the Morning and Changing Your Business’s Operations in the Afternoon 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNot Just Another Person with an Opinion 37\u003c\/p\u003e \u003cp\u003eAligning Sales Teams in Real Time 48\u003c\/p\u003e \u003cp\u003eScaling Sales Teams with Data 50\u003c\/p\u003e \u003cp\u003eDetermining Customer Satisfaction at Every Point in the Buyer Journey 52\u003c\/p\u003e \u003cp\u003eThe Rosetta Stone: Developing a Shared Data Language 55\u003c\/p\u003e \u003cp\u003eThe One Equation That Defines the Business 57\u003c\/p\u003e \u003cp\u003eBrutal Intellectual Honesty: Speaking Data to Power 60\u003c\/p\u003e \u003cp\u003ePutting Pride in Its Place: How Data Transforms Cultures 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Five Steps to Creating a Data-Driven Company—From Recruiting to Regression, It All Starts with Curiosity: Changing the Culture 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt All Starts with Curiosity 71\u003c\/p\u003e \u003cp\u003eWhy You Should Stop Listening to Your Boss 72\u003c\/p\u003e \u003cp\u003eHow to Recruit Curious People 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 From Hacks to Harmony: The Typical Progression of Data-Driven Companies 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 1: Ask Your Friend, the Engineer 84\u003c\/p\u003e \u003cp\u003eStep 2: Bastardize an Existing Solution 84\u003c\/p\u003e \u003cp\u003eStep 3: Access Raw Data 85\u003c\/p\u003e \u003cp\u003eThe Crux of the Problem 85\u003c\/p\u003e \u003cp\u003eBring Your Own BI: The Five Letters That Will Change the Data World 86\u003c\/p\u003e \u003cp\u003eThe Power of a Unified Data-Modeling Layer 89\u003c\/p\u003e \u003cp\u003eThe Final Step: A Data Fabric 92\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Data Literacy and Empowerment: The Core Responsibilities of the Data Team 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Illusion of Validity: How to Avoid Data Biases 95\u003c\/p\u003e \u003cp\u003eCorrelation versus Causation 98\u003c\/p\u003e \u003cp\u003eHow Facebook and Zendesk Engender Data Literacy 100\u003c\/p\u003e \u003cp\u003eWalking the Data Gemba: Training by Walking Around 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Deeper Analyses: Asking the Right Questions 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen Data Confounds Our Intuition: How to Handle Ambiguity 112\u003c\/p\u003e \u003cp\u003eData Is Useless Unless You Can Act on It 115\u003c\/p\u003e \u003cp\u003eDefining New Opportunities by Creating New Metrics That Matter 120\u003c\/p\u003e \u003cp\u003eThe Fastest Growing Media Site of All Time 122\u003c\/p\u003e \u003cp\u003eHow to Run a Data-Backed Experiment: Step by Step 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Changing the Way We Operate 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChange Begins with a Story 129\u003c\/p\u003e \u003cp\u003eDeliver Data with Panache: Structuring Presentations to Inspire 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Putting It All Together 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAcknowledgments 145\u003c\/p\u003e \u003cp\u003eAppendix: Revenue Metrics 147\u003c\/p\u003e \u003cp\u003eIndex 155\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand 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