{"product_id":"winning-in-the-womens-health-care-marketplace-a-comprehensive-plan-for-health-care-strategists-hardback-9780787944445","title":"Winning in the Women's Health Care Marketplace; A Comprehensive Plan for Health Care Strategists (Hardback) 9780787944445","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWinning in the Women's Health Care Marketplace\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Comprehensive Plan for Health Care Strategists\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGenie James (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780787944445, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 13 March 2000\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e296 pages\u003cbr\u003e24 x 16.1 x 2.4 cm, 0.538 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"this book contains valuable business information to healthcare business executives, hospital top administrators, and other healthcare organizations interested in marketing services to women consumers. Physicians who are medical directors of women's health centers will find this a handbook of strategic indicators and modules of care which will serve as a compass for planning services to women.\" ----Doody Publishing, Inc.\u003cbr\u003e \u003cbr\u003e  \"With this book Genie James-the most knowledgeable woman in the country on women's health-has hit another home run!\" --Pamela Maraldo, Director of Managed Care Programs and joint appointment with the School of Nursing and Business, Columbia University, New York\u003cbr\u003e \u003cbr\u003e \"The next 'big thing' in health care will be the individual health care consumer. This book is written for those that want to understand and tap into the tremAndous power of the female consumer. Genie James gets this revolution just right, offering a useful guide for anyone entering this marketplace.\" --Edward O'Neil, Center for the Health Professions, University of California, San Francisco\u003cbr\u003e \u003cbr\u003e \"Winning in the Women's Health Care Marketplace offers readers an exceptional return on their investment. Health care leaders, decision makers, and strategists will recognize the value of integrating women's health services into existing health systems.\" --Elizabeth Reich, president, National Association for Women's Health\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eOverwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgements xv\u003c\/p\u003e \u003cp\u003eThe Author xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: The Health Care Gatekeepers: Women Hold the Keys 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Understanding the Women’s Health Marketplace 3\u003cbr\u003e\u003ci\u003eJohn Kaszuba\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 The Women’s Health Movement 24\u003cbr\u003e\u003ci\u003eGenie James\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Consumer Pressure Meets Public Policy 34\u003cbr\u003e\u003ci\u003eGenie James\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Following Women’s Dollars 46\u003cbr\u003e\u003ci\u003eGenie James\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Adapting Product Lines and Information Technology for the Consumer 55\u003cbr\u003eGenie James\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Women’s Health Care: Mission, Managed Care, and Market Share 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Success Factors for Providers of Women’s Health Services 69\u003cbr\u003e\u003ci\u003eKathleen C. Hanold\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Private Sectors and the Women’s Health Market 77\u003cbr\u003e\u003ci\u003eRita J. Menitoff\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Integrated Systems of Care for Women’s Health 88\u003cbr\u003e\u003ci\u003eJaynelle F. Stichler\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 The Social Reconnaissance Approach for Understanding Women’s Health 111\u003cbr\u003e\u003ci\u003eMichael R. J. Felix, James N. Burdine\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 The Underserved Women as a Business Consideration 134\u003cbr\u003e\u003ci\u003eGenie James, Stacy A. Graham, Laura J. Reed\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Getting the Most from Each Marketing Dollar 158\u003cbr\u003e\u003ci\u003eGenie James\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: The Hands Touching the Patients: Models for Care 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Physician Integration: When to Partner 171\u003cbr\u003e\u003ci\u003eJeffrey B. Persson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Practicing Care: The Nurse Practitioner Model 185\u003cbr\u003e\u003ci\u003eJeffrey B. Persson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Employer Strategies: Women in the Workforce 195\u003cbr\u003e\u003ci\u003eGenie James, Holly E. Owens\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 Creating Healing Environments for Women 207\u003cbr\u003e\u003ci\u003eJaynelle F. Stichler\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Women’s Health as a Strategic Initiative 218\u003cbr\u003e\u003ci\u003eGenie James, C. Ann Boeke\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 Medicare Risk: Evolution and Implications for Women 226\u003cbr\u003e\u003ci\u003eKimberly Weiss\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 Relationship-Centered Care: Hope on the Horizon 246\u003cbr\u003e\u003ci\u003eGenie James\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 Conclusion 258\u003cbr\u003e\u003ci\u003eGenie James\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 263\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Social services \u0026amp; welfare, criminology [\u003ca title=\"See our other books on Social services \u0026amp; welfare, criminology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Social%20services%20\u0026amp;%20welfare,%20criminology%20%5BJK%5D%22\"\u003eJK\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52410650362136,"sku":"9780787944445","price":62.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780787944445.jpg?v=1784246597","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/winning-in-the-womens-health-care-marketplace-a-comprehensive-plan-for-health-care-strategists-hardback-9780787944445","provider":"Freshly Printed Books","version":"1.0","type":"link"}