{"product_id":"winning-cover-letters-paperback-softback-9780471263647","title":"Winning Cover Letters (Paperback \/ softback) 9780471263647","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWinning Cover Letters\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eRobin Ryan (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471263647, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 29 October 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e25.5 x 17.8 x 1.6 cm, 0.416 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"Robin Ryan is the hottest career expert in America today.\"\u003cbr\u003e --Susan Cowden, TV anchor, NW Cable News\u003cbr\u003e \u003cbr\u003e LAND YOUR DREAM JOB WITH THE PERFECT COVER LETTER\u003cbr\u003e \u003cbr\u003e With the expert advice of Robin Ryan, one of America's top career coaches, thousands of job hunters have beaten the competition and landed their ideal jobs. Her innovative and simple step-by-step plan incorporates the results of an extensive, nationwide survey of hiring managers and human resources personnel to offer proven, world-class job hunting techniques and strategies.\u003cbr\u003e \u003cbr\u003e You'll create powerful, attention-grabbing letters, avoid costly mistakes, and learn to sell yourself and your skills to the employers you want to work for. With Ryan's popular and highly effective Power Impact Technique(TM), you'll have employers hunting you. This newly updated Second Edition features even more Winning Cover Letters, examples of what not to do, and new chapters on using the Internet, marketing yourself, and much more:\u003cbr\u003e * Fatal mistakes to avoid as viewed by human resources professionals who've seen it all\u003cbr\u003e * World-class cover letters that landed interviews and jobs\u003cbr\u003e * Exercises to help you assess your skills and accomplishments\u003cbr\u003e * The writing technique selected by 96% of hiring managers as their preferred style\u003cbr\u003e * A new, special section for top executives-including CEOs, presidents, and vice presidents\u003cbr\u003e * New advice for those in the creative arts, new graduates, volunteers, and career changers\u003cbr\u003e * Tips on writing target letters to catch the eye of the employers you want to work for\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \"This book is a major breakthrough,teaching you how to easily write effective cover letters that employers will respond to.\"\u003cbr\u003e -Mark Tranter, founder, America4Hire\u003cbr\u003e \u003cbr\u003e \"By far, this is the best book ever written on writing cover letters.\"\u003cbr\u003e -Sandy Dehan, HR Manager, Fortune 500 company\u003cbr\u003e \u003cbr\u003e \"My dream job called after I mailed my first cover letter. I landed the job and owe it all to Robin Ryan's effective techniques.\"\u003cbr\u003e -Marianne Jones, client\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 A GREAT COVER LETTER IS A KEY ELEMENT IN LANDING THE PERFECT JOB 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Importance of Cover Letters 16\u003c\/p\u003e \u003cp\u003eOur Hiring Managers’ Survey Results 17\u003c\/p\u003e \u003cp\u003eWhy Use The Power Impact Technique™? 18\u003c\/p\u003e \u003cp\u003eAcknowledged Difficulties in Getting Employers’ Attention 19\u003c\/p\u003e \u003cp\u003eA Guarantee 20\u003c\/p\u003e \u003cp\u003eWhat’s Ahead 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 COVER LETTER MISTAKES HIRING MANAGERS SAY TO AVOID 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMistakes You Should Not Make 25\u003c\/p\u003e \u003cp\u003e1. Don’t Start Your Letter with: “I’m Applying for the Job I Saw in Sunday’s Newspaper” 25\u003c\/p\u003e \u003cp\u003e2. General Letters Are Worthless 26\u003c\/p\u003e \u003cp\u003e3. Do Not Ignore the Stated Criteria 27\u003c\/p\u003e \u003cp\u003e4. Don’t Let Careless Errors Torpedo You 28\u003c\/p\u003e \u003cp\u003e5. Clueless About My Company 29\u003c\/p\u003e \u003cp\u003e6. Paying Little Attention to Format or Style 30\u003c\/p\u003e \u003cp\u003e7. Sloppiness 31\u003c\/p\u003e \u003cp\u003e8. Poor Salutations Start You Off on the Wrong Foot 32\u003c\/p\u003e \u003cp\u003e9. Negatives Are a Major Turnoff 33\u003c\/p\u003e \u003cp\u003e10. Just Wanting It Is Not Enough 34\u003c\/p\u003e \u003cp\u003e11. Don’t Specify the Salary or Benefits Desired 35\u003c\/p\u003e \u003cp\u003e12. Phone Etiquette Doesn’t Exist 36\u003c\/p\u003e \u003cp\u003e13. The Meat’s In the Resumé 37\u003cbr\u003e\u003cbr\u003e14. They Could Do My Job 37\u003c\/p\u003e \u003cp\u003e15. Can’t Do the Job 38\u003c\/p\u003e \u003cp\u003e16. Can’t Work the Hours Requested 39\u003c\/p\u003e \u003cp\u003e17. Long Letters Are Losers 41\u003c\/p\u003e \u003cp\u003e18. Unsubstantiated Bragging Backfires 41\u003c\/p\u003e \u003cp\u003e19. Not Showing a True Interest 42\u003c\/p\u003e \u003cp\u003e20. Don’t Expect the Employer to Find a Need for You to Fill 42\u003c\/p\u003e \u003cp\u003e21. Using Buzz Words Can Backfire 43\u003c\/p\u003e \u003cp\u003e22. Don’t Include the Employer’s Want Ad 43\u003c\/p\u003e \u003cp\u003e23. Gimmicks Rarely Work 44\u003c\/p\u003e \u003cp\u003eBad Cover Letter Example 44\u003c\/p\u003e \u003cp\u003eSummary 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 THE POWER IMPACT TECHNIQUE™ 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSuccess Stories 52\u003c\/p\u003e \u003cp\u003eSummary 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 MORE SUCCESSFUL COVER LETTERS 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProven Cover Letter Examples 82\u003c\/p\u003e \u003cp\u003eHigh-Level Executive Cover Letters 95\u003c\/p\u003e \u003cp\u003eTerrific Job Search Resources and Advice 106\u003c\/p\u003e \u003cp\u003eInternal Promotions 107\u003c\/p\u003e \u003cp\u003eTargeting Your Skills to Different Types of Organizations 109\u003c\/p\u003e \u003cp\u003eReferral 113\u003c\/p\u003e \u003cp\u003eInsider Information 117\u003c\/p\u003e \u003cp\u003eVolunteer Experience\/Reentry 119\u003c\/p\u003e \u003cp\u003eNew Graduates 122\u003c\/p\u003e \u003cp\u003eBachelor’s Degree 122\u003c\/p\u003e \u003cp\u003eThe MBA Challenge 124\u003c\/p\u003e \u003cp\u003eCareer Changing 129\u003c\/p\u003e \u003cp\u003eSpecial Notice for Those in the Creative Arts 133\u003c\/p\u003e \u003cp\u003eMore Examples of The Power Impact Technique at Work 135\u003c\/p\u003e \u003cp\u003eSalary History Requests 142\u003c\/p\u003e \u003cp\u003eSummary 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 WRITING YOUR COVER LETTERS 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Writing Technique 146\u003c\/p\u003e \u003cp\u003ePaper, Printing, and Envelope Recommendations 155\u003c\/p\u003e \u003cp\u003eCreating Your Marketing Package 156\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 SPECIAL LETTERS THAT CRACK THE HIDDEN JOB MARKET 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProspect Letters 160\u003c\/p\u003e \u003cp\u003eHighly Competitive Fields 166\u003c\/p\u003e \u003cp\u003eInformational Interview Request 173\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 WRITING SELF-MARKETING LETTERS 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProspect Letters 179\u003c\/p\u003e \u003cp\u003eWhen You Have a Referral 183\u003c\/p\u003e \u003cp\u003eInformational Interview Letters 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 INTERNET, FAXING, SCANNING, AND E-MAILING 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFaxing 196\u003c\/p\u003e \u003cp\u003eNetiquette 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 THANK-YOU LETTERS THAT CAN LAND YOU THE JOB 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Strategic Note 205\u003c\/p\u003e \u003cp\u003eThe In-Depth Letter 207\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 THE ACCEPTANCE\/EMPLOYMENT LETTER 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 THE EASY TRACKING SYSTEM 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHot Leads 222\u003c\/p\u003e \u003cp\u003eHigh-Impact Words and Phrases 222\u003c\/p\u003e \u003cp\u003eNotable Abilities 224\u003c\/p\u003e \u003cp\u003eGuidelines to Follow When You Have a Full-Time Job 225\u003c\/p\u003e \u003cp\u003eGuidelines to Follow When You’re Not Working 226\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 BE A SUCCESS STORY 227\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMORE CAREER HELP AVAILABLE 231\u003c\/p\u003e \u003cp\u003eIndex 233\u003c\/p\u003e \u003cp\u003eAbout Robin Ryan, Author, National Speaker, and Career Coach 239\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52286376640792,"sku":"9780471263647","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471263647.jpg?v=1781550876","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/winning-cover-letters-paperback-softback-9780471263647","provider":"Freshly Printed Books","version":"1.0","type":"link"}