{"product_id":"winning-at-retail-developing-a-sustained-model-for-retail-success-hardback-9780471473572","title":"Winning At Retail; Developing a Sustained Model for Retail Success (Hardback) 9780471473572","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWinning At Retail\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eDeveloping a Sustained Model for Retail Success\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eWillard N. Ander (Author), Neil Z. Stern (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471473572, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 25 June 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e24 x 16 x 2.6 cm, 0.458 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003ePraise for Winning At Retail\u003cbr\u003e \u003cbr\u003e \"Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you.\"\u003cbr\u003e -Jim Rand, Senior Vice President of Business Development, McDonald's Corporation\u003cbr\u003e \u003cbr\u003e \"Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the 'treacherous middle' into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice.\"\u003cbr\u003e -Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa\u003cbr\u003e \u003cbr\u003e \"In a difficult retail environment, this book provides crucial guidance for staying on top of your competition-by taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you can't always be the biggest, fastest, and trendiest place on the block, but it takes only one of these 'Ests' to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book.\"\u003cbr\u003e -Bernd Schmitt, Professor of Marketing, Columbia Business School and author of Customer Experience Management\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Theory\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Est: A Compass to Avoid Retail’s Black Hole 3\u003c\/p\u003e \u003cp\u003eChapter 2 Customers Are #1—Now It’s Time for Retailers to Start Treating Them That Way 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Practice\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 Cheap-Est: Winning with Price 43\u003c\/p\u003e \u003cp\u003eChapter 4 Big-Est: Winning with Dominant Assortments 61\u003c\/p\u003e \u003cp\u003eChapter 5 Hot-Est: Winning with Fashion 83\u003c\/p\u003e \u003cp\u003eChapter 6 Easy-Est: Winning with Solution-Oriented Service 101\u003c\/p\u003e \u003cp\u003eChapter 7 Quick-Est: Winning with Fast Service 121\u003c\/p\u003e \u003cp\u003eChapter 8 Putting Est to Work 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III The Future\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Est Isn’t Forever: Retail Is Tougher Than Ever 161\u003c\/p\u003e \u003cp\u003eChapter 10 Developing Tomorrow’s Hot Ideas 177\u003c\/p\u003e \u003cp\u003eChapter 11 Putting the Customer in Control 199\u003c\/p\u003e \u003cp\u003eChapter 12 A Glance at the Future 225\u003c\/p\u003e \u003cp\u003eNotes 241\u003c\/p\u003e \u003cp\u003eIndex 245\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293486182680,"sku":"9780471473572","price":23.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471473572.jpg?v=1781641849","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/winning-at-retail-developing-a-sustained-model-for-retail-success-hardback-9780471473572","provider":"Freshly Printed Books","version":"1.0","type":"link"}