{"product_id":"wine-management-and-marketing-volume-2-responses-of-the-industry-to-crises-and-new-expectations-hardback-9781786308740","title":"Wine Management and Marketing, Volume 2; Responses of the Industry to Crises and New Expectations (Hardback) 9781786308740","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWine Management and Marketing, Volume 2\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eResponses of the Industry to Crises and New Expectations\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eFoued Cheriet (Edited by), Cheriet (Author), Carole Maurel (Edited by), Paul Amadieu (Edited by), Herve Hannin (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781786308740, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 September 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages\u003cbr\u003e23.5 x 15.6 x 2.3 cm, 0.794 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eWith increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. \u003cbr\u003e\u003cbr\u003eThrough the presentation of original research results, reading grids, illustrations and case studies, \u003ci\u003eWine Management and Marketing 2\u003c\/i\u003e analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xv\u003cbr\u003e\u003ci\u003ePatrick AIGRAIN\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction xix\u003cbr\u003e\u003ci\u003eHervé HANNIN, Carole MAUREL, Foued CHERIET and Paul AMADIEU\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Strategies, Regulations and Finance 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Inventories in the Wine Sector: A Strategic Question 3\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eCarole MAUREL, Françoise PIERROT and Foued CHERIET\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e1.1 Introduction 3\u003c\/p\u003e \u003cp\u003e1.2 Inventories in the wine sector: definition, determinants and implications 5\u003c\/p\u003e \u003cp\u003e1.3 Exploratory study on inventory management in the wine sector 11\u003c\/p\u003e \u003cp\u003e1.4 Results 13\u003c\/p\u003e \u003cp\u003e1.5 Discussion 17\u003c\/p\u003e \u003cp\u003e1.6 Conclusion 18\u003c\/p\u003e \u003cp\u003e1.7 Appendix 19\u003c\/p\u003e \u003cp\u003e1.8 References 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Is It Odd to Leverage Data Analytics in SMEs? A Study on Marketing and Innovation Practices 23\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eThéo JUSTY, Estelle PELLEGRIN-BOUCHER, Julien GRANATA and Denis LESCOP\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2.1 Introduction 23\u003c\/p\u003e \u003cp\u003e2.2 Major digital trends among SMEs 25\u003c\/p\u003e \u003cp\u003e2.3 SME craze for Big Data: applicability in the manufacturing and agricultural sectors 28\u003c\/p\u003e \u003cp\u003e2.4 Uses of data analytics in marketing and innovation in SMEs 32\u003c\/p\u003e \u003cp\u003e2.5 Conclusion 36\u003c\/p\u003e \u003cp\u003e2.6 References 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 What is the Cost of a Hectare of Vines? Financial Value Versus Emotional Value: The Petrus Case 39\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eGérard HIRIGOYEN and Pascale WEBER\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3.1 Introduction 39\u003c\/p\u003e \u003cp\u003e3.2 Valuation of Petrus 41\u003c\/p\u003e \u003cp\u003e3.3 Stakeholders’ motivations 43\u003c\/p\u003e \u003cp\u003e3.4 Valuation dimensions 44\u003c\/p\u003e \u003cp\u003e3.5 Price, resulting from a combined value 46\u003c\/p\u003e \u003cp\u003e3.6 Consequences of such transactions 47\u003c\/p\u003e \u003cp\u003e3.7 Conclusion 48\u003c\/p\u003e \u003cp\u003e3.8 References 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Evolution of French Wine Companies in the Global Landscape 53\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eJean-Marie CARDEBAT\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4.1 Introduction 53\u003c\/p\u003e \u003cp\u003e4.2 France in the world wine trade: a contested place? 54\u003c\/p\u003e \u003cp\u003e4.3 Metamorphosis of the global consumer 59\u003c\/p\u003e \u003cp\u003e4.4 Disruption of the international business environment 65\u003c\/p\u003e \u003cp\u003e4.5 Conclusion 69\u003c\/p\u003e \u003cp\u003e4.6 References 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Marketing 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Storytelling and Narration of Authenticity: The Case of New Winemakers in Saint-Chinian 75\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eSarah MUSSOL and Yosr BEN TAHAR\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5.1 Introduction 75\u003c\/p\u003e \u003cp\u003e5.2 Different uses of storytelling 77\u003c\/p\u003e \u003cp\u003e5.3 The Saint-Chinian case 82\u003c\/p\u003e \u003cp\u003e5.4 Conclusion 87\u003c\/p\u003e \u003cp\u003e5.5 References 88\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Communication and the Évin Law Relaxation: Exploring the Potential Benefits of Imagining Instructions 91\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eRémi BRÉHONNET and Jean-François TRINQUECOSTE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6.1 Introduction 91\u003c\/p\u003e \u003cp\u003e6.2 Wine market: economic issues, consumption structures and managerial levers 91\u003c\/p\u003e \u003cp\u003e6.3 Mental imagery: a close-up of its characteristics and how to use it wisely 96\u003c\/p\u003e \u003cp\u003e6.4 Conclusion 104\u003c\/p\u003e \u003cp\u003e6.5 References 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Determining the Value of Organic Options through Willingness to Pay 107\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eAlvaro CUYA GAVILANO and Jean-François TRINQUECOSTE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7.1 Introduction 107\u003c\/p\u003e \u003cp\u003e7.2 Consumers’ willingness to pay for organic wine 107\u003c\/p\u003e \u003cp\u003e7.3 Personal determinants of WTP 109\u003c\/p\u003e \u003cp\u003e7.4 Empirical analysis of WTP 112\u003c\/p\u003e \u003cp\u003e7.5 Study 1: WTP determinants 113\u003c\/p\u003e \u003cp\u003e7.6 Study 2: indirect WTP measurement 116\u003c\/p\u003e \u003cp\u003e7.7 Study 3: direct and incentive measurement of WTP 119\u003c\/p\u003e \u003cp\u003e7.8 Conclusion 123\u003c\/p\u003e \u003cp\u003e7.9 References 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 International Comparison of Adverts for a French Champagne: A Necessary Legal and Cultural Adaptation 127\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eEmmanuelle SAUVAGE and Eliane KARSAKLIAN\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8.1 Introduction 127\u003c\/p\u003e \u003cp\u003e8.2 Semiotic analysis of adverts 129\u003c\/p\u003e \u003cp\u003e8.3 One champagne, two campaigns 130\u003c\/p\u003e \u003cp\u003e8.4 M\u0026amp;C advert for France taken in the veins of the Évin Law: a way out 138\u003c\/p\u003e \u003cp\u003e8.5 M\u0026amp;C, an exemplary use of semiotics in marketing 140\u003c\/p\u003e \u003cp\u003e8.6 Conclusion 145\u003c\/p\u003e \u003cp\u003e8.7 References 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Collective Strategy and Terroir 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Wine Terroirs and Collective Images of Wines: The Beaujolais Rosé Case, Failure or Potential? 151\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eJérémy ARNAUD\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9.1 Introduction 151\u003c\/p\u003e \u003cp\u003e9.2 The vineyard’s feedback 152\u003c\/p\u003e \u003cp\u003e9.3 Consumers’ feedback 158\u003c\/p\u003e \u003cp\u003e9.4 Terroir Manager’s feedback 160\u003c\/p\u003e \u003cp\u003e9.5 Conclusion 164\u003c\/p\u003e \u003cp\u003e9.6 References 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Collective Strategies and Positioning: The Case of the Loire Volcanique Initiative 167\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eFoued CHERIET, Hervé HANNIN, Clément ARNAL and Fanny LEPAGE\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10.1 Introduction 167\u003c\/p\u003e \u003cp\u003e10.2 Collective positioning in the wine sector 168\u003c\/p\u003e \u003cp\u003e10.3 Study background and approach 173\u003c\/p\u003e \u003cp\u003e10.4 Results and discussion: from four small vineyards looking for collective positioning to Loire Volcanique wines 182\u003c\/p\u003e \u003cp\u003e10.5 Conclusion 186\u003c\/p\u003e \u003cp\u003e10.6 Appendices 188\u003c\/p\u003e \u003cp\u003e10.7 References 194\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Research and Training, Factors of Competitiveness and Adaptation: The Montpellier Vine and Wine Cluster Case 197\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eHervé HANNIN and Jean-Marc TOUZARD\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11.1 Introduction 197\u003c\/p\u003e \u003cp\u003e11.2 Research, training and innovation: conditions for the competitiveness and adaptation of new and old vineyards 198\u003c\/p\u003e \u003cp\u003e11.3 The Montpellier research and training center and the transformation of Languedoc viticulture 203\u003c\/p\u003e \u003cp\u003e11.4 Conclusion 214\u003c\/p\u003e \u003cp\u003e11.5 References 216\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Regional Wine Brands and Wine Brotherhoods: What Synergy to Promote Wine and Wine Tourism? 221\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eCoralie HALLER and Nada MAANINOU\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12.1 Introduction 221\u003c\/p\u003e \u003cp\u003e12.2 Literature review 223\u003c\/p\u003e \u003cp\u003e12.3 Methodology 225\u003c\/p\u003e \u003cp\u003e12.4 Results 230\u003c\/p\u003e \u003cp\u003e12.5 Summary of results 234\u003c\/p\u003e \u003cp\u003e12.6 Discussions and recommendations 235\u003c\/p\u003e \u003cp\u003e12.7 Conclusion 238\u003c\/p\u003e \u003cp\u003e12.8 Acknowledgments 239\u003c\/p\u003e \u003cp\u003e12.9 References 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 International Context 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Perception of Imported Wines by African Consumers: Where do Bordeaux Wines Stand? 243\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eMathieu NLEND-MOMNOUGUI, Jean-Philippe GALAN and Franck DUQUESNOIS\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13.1 Introduction 243\u003c\/p\u003e \u003cp\u003e13.2 Attitude of African consumers and wine market in Africa 245\u003c\/p\u003e \u003cp\u003e13.3 Exploratory study: perception of the international wine supply by African consumers 251\u003c\/p\u003e \u003cp\u003e13.4 Conclusion 255\u003c\/p\u003e \u003cp\u003e13.5 Appendix 256\u003c\/p\u003e \u003cp\u003e13.6 References 256\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Health Crisis and Wine Exports: How Should the Missions of Export Managers be Adapted? 261\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eCarole MAUREL and Foued CHERIET\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14.1 Introduction 261\u003c\/p\u003e \u003cp\u003e14.2 Analysis of export management using a resource and competence-based approach 262\u003c\/p\u003e \u003cp\u003e14.3 Crisis context and results of the French wine exports 263\u003c\/p\u003e \u003cp\u003e14.4 Wine export management tasks 265\u003c\/p\u003e \u003cp\u003e14.5 Methodological approach 267\u003c\/p\u003e \u003cp\u003e14.6 Results and effects of the crisis on wine export management 270\u003c\/p\u003e \u003cp\u003e14.7 Summary of results and discussion 278\u003c\/p\u003e \u003cp\u003e14.8 Conclusion 280\u003c\/p\u003e \u003cp\u003e14.9 References 282\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Establishing Trust in a B2B Wine Export Relationship in Africa 285\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eMathieu NLEND-MOMNOUGUI, Franck DUQUESNOIS and Jean-Philippe GALAN\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15.1 Introduction 285\u003c\/p\u003e \u003cp\u003e15.2 Trust in business relationships 286\u003c\/p\u003e \u003cp\u003e15.3 Antecedents of trust in buyer--supplier relationships 287\u003c\/p\u003e \u003cp\u003e15.4 Commitment to buyer--supplier relationships 290\u003c\/p\u003e \u003cp\u003e15.5 Word-of-mouth in buyer--supplier relationships 291\u003c\/p\u003e \u003cp\u003e15.6 Problem and conceptual model 291\u003c\/p\u003e \u003cp\u003e15.7 Research methods and preliminary results 292\u003c\/p\u003e \u003cp\u003e15.8 Discussion 295\u003c\/p\u003e \u003cp\u003e15.9 Managerial implications 296\u003c\/p\u003e \u003cp\u003e15.10 Conclusion 297\u003c\/p\u003e \u003cp\u003e15.11 Appendix: questionnaire 298\u003c\/p\u003e \u003cp\u003e15.12 References 299\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Governance and Strategy of French Wine Cooperatives and Cooperative Federations for Export 303\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLouis-Antoine SAISSET and Iciar PAVEZ\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16.1 Introduction 303\u003c\/p\u003e \u003cp\u003e16.2 Wine cooperatives: specificities and weight in the French wine sector 304\u003c\/p\u003e \u003cp\u003e16.3 Developments in the French wine cooperative sector: downstream strategies and governance modes 308\u003c\/p\u003e \u003cp\u003e16.4 Export strategies of French wine cooperatives and wine cooperative federations 311\u003c\/p\u003e \u003cp\u003e16.5 Conclusion 319\u003c\/p\u003e \u003cp\u003e16.6 References 320\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConclusion 323\u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePaul AMADIEU, Hervé HANNIN, Carole MAUREL and Foued CHERIET\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eList of Authors 327\u003c\/p\u003e \u003cp\u003eIndex 331\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Cookery \/ food \u0026amp; drink etc [\u003ca title=\"See our other books on Cookery \/ food \u0026amp; drink etc\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Cookery%20\/%20food%20\u0026amp;%20drink%20etc%20%5BWB%5D%22\"\u003eWB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-ISTE","offers":[{"title":"Brand New","offer_id":52446792220952,"sku":"9781786308740","price":111.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781786308740.jpg?v=1785113828","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/wine-management-and-marketing-volume-2-responses-of-the-industry-to-crises-and-new-expectations-hardback-9781786308740","provider":"Freshly Printed Books","version":"1.0","type":"link"}