{"product_id":"will-heritage-save-us-intangible-cultural-heritage-and-the-sustainable-development-turn-hardback-9781009509091","title":"Will Heritage Save Us?; Intangible Cultural Heritage and the Sustainable Development Turn (Hardback) 9781009509091","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWill Heritage Save Us?\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eIntangible Cultural Heritage and the Sustainable Development Turn\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis Element explores the mainstreaming of sustainable development principles in the heritage field.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eChiara Bortolotto (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009509091, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 20 March 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e78 pages\u003cbr\u003e23.5 x 15.9 x 1.2 cm, 0.27 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eDrawing on extensive ethnographic engagement with the social world of the UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage, this Element explores the mainstreaming of sustainable development principles in the heritage field. It illustrates how, while deeply entwined in the UN standardizing framework, sustainability narratives are expanding the frontiers of heritage and unsettling conventional understandings of its social and political functions. Ethnographic description of UNESCO administrative practices and case studies explain how the sustainabilization of intangible cultural heritage entails a fundamental shift in perspective: heritage is no longer nostalgically regarded as a fragile relic in need of preservation but as a resource for the future with new purposes and the potential to address broader concerns and anxieties of our times, ranging from water shortages to mental health. This might ultimately mean that the safeguarding endeavor is no longer about us protecting heritage but about heritage protecting us.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction: ICH, endangerment, and prospective loss\u003cbr\u003e 1. ICH as an object of change\u003cbr\u003e 2. ICH as an object for change\u003cbr\u003e 3. The sustainabilization of heritage\u003cbr\u003e 4. Diversity and standardization\u003cbr\u003e Conclusion.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Archaeology [\u003ca title=\"See our other books on Archaeology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Archaeology%20%5BHD%5D%22\"\u003eHD\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52463012315416,"sku":"9781009509091","price":50.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781009509091i.jpg?v=1785545145","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/will-heritage-save-us-intangible-cultural-heritage-and-the-sustainable-development-turn-hardback-9781009509091","provider":"Freshly Printed Books","version":"1.0","type":"link"}