{"product_id":"wiley-pathways-marketing-paperback-softback-9780471790792","title":"Wiley Pathways Marketing (Paperback \/ softback) 9780471790792","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWiley Pathways Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eAlexander Hiam (Author), Linda G. Rastelli (With)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471790792, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 8 September 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e376 pages\u003cbr\u003e22.9 x 18.3 x 2 cm, 0.635 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eYou \u003ci\u003ecan\u003c\/i\u003e get there\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.\u003c\/p\u003e \u003cp\u003eWherever you want to go, \u003ci\u003eMarketing\u003c\/i\u003e will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWith this book, you will be able to:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop an effective marketing plan designed to reach your target audience.\u003c\/li\u003e \u003cli\u003eAssess buying factors and estimate marketing effectiveness in buying situations.\u003c\/li\u003e \u003cli\u003eLearn how to segment and target markets.\u003c\/li\u003e \u003cli\u003eConduct market research, including primary and secondary research methods, and quantitative and qualitative methods.\u003c\/li\u003e \u003cli\u003eDevelop and manage products, and learn how to use product packaging and labeling to your advantage.\u003c\/li\u003e \u003cli\u003eMake the most of marketing channels.\u003c\/li\u003e \u003cli\u003eImplement merchandising and direct marketing strategies.\u003c\/li\u003e \u003cli\u003eUnderstand the factors to consider when setting prices.\u003c\/li\u003e \u003cli\u003ePump up marketing communications with great visuals, writing, and attention-getting strategies.\u003c\/li\u003e \u003cli\u003eChoose the best possible advertising options for your marketing plan.\u003c\/li\u003e \u003cli\u003eLearn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story.\u003c\/li\u003e \u003cli\u003eUse the internet to market your products.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eWiley Pathways\u003c\/i\u003e helps you achieve your goals\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new \u003ci\u003eWiley Pathways\u003c\/i\u003e series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills.\u003c\/p\u003e \u003cp\u003eThe books in this series—\u003ci\u003eBusiness Communication, Finance, Marketing, Business Math,\u003c\/i\u003e and \u003ci\u003eReal Estate\u003c\/i\u003e—offer a coordinated curriculum for learning business. Learn more at www.wiley.com\/go\/pathways.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003ePart I Business Marketing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Making Marketing Happen 1\u003c\/p\u003e \u003cp\u003e2. The Marketing Plan 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Analyzing Marketing Opportunities\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3. Knowing Consumers 47\u003c\/p\u003e \u003cp\u003e4. Segmenting and Targeting Markets 71\u003c\/p\u003e \u003cp\u003e5. Marketing Research 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Product and Distribution\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6. Developing and Managing Products 118\u003c\/p\u003e \u003cp\u003e7. Marketing Channel Management 145\u003c\/p\u003e \u003cp\u003e8. Retailing 171\u003c\/p\u003e \u003cp\u003e9. Pricing 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Advertising and Promotion\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10. Marketing Communications and Personal Selling 221\u003c\/p\u003e \u003cp\u003e11. Advertising 248\u003c\/p\u003e \u003cp\u003e12. Publicity, Public Relations, and Sales Promotions 276\u003c\/p\u003e \u003cp\u003e13. Internet Marketing 296\u003c\/p\u003e \u003cp\u003eGlossary 321\u003c\/p\u003e \u003cp\u003eIndex 335\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52298057482520,"sku":"9780471790792","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471790792.jpg?v=1781733457","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/wiley-pathways-marketing-paperback-softback-9780471790792","provider":"Freshly Printed Books","version":"1.0","type":"link"}