{"product_id":"why-iptv-interactivity-technologies-services-paperback-softback-9780470998052","title":"Why IPTV?; Interactivity, Technologies, Services (Paperback \/ softback) 9780470998052","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWhy IPTV?\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eInteractivity, Technologies, Services\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJohan Hjelm (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470998052, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 26 September 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e370 pages\u003cbr\u003e23.6 x 19 x 2 cm, 0.685 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eFind out how modern IPTV technologies will change your experience of television.\u003c\/b\u003e  \u003cp\u003eInternet Protocol Television (IPTV) is rapidly being deployed as a compliment service to existing distribution technologies.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhy IPTV?\u003c\/i\u003e traces the changes in Internet Protocol Television since the mid-1990s and examines what IPTV means today. The author analyzes what delivery of TV over an IP network means, both in terms of possibilities for new services, and in terms of the impact on the network and how it has to be managed. In addition, \u003ci\u003eWhy IPTV?\u003c\/i\u003e helps you understand how introducing IPTV into the Web 2.0 world will impact the new services. It looks at the current trends in the consumer electronics industry as well as the network industry, and describes how the new technology can enhance and extend the existing business models in the TV industry, particularly in advertising; and also how it creates new possibilities, for instance, through personalization.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhy IPTV? Interactivity, Technologies, Services:\u003c\/i\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides an accessible introduction to IPTV.\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eCovers the technology to build IPTV systems, and shows what lies beyond traditional business models and existing distribution technologies.\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eConsiders how IPTV technologies can exploit and change the current trends in consumer electronics and network industry.\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eExplores how the merging of Web 2.0 and IPTV will open new opportunities for services.\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eAddresses hot topics such as IPTV Interaction and Channel Switching, Networking and Streaming with Information Management Systems, Advertising and Personalization of IPTV.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eWhy IPTV?\u003c\/i\u003e will provide engineers in networking, TV broadcast companies, technology specialists in content creation companies and people in the IPTV industry (including management) with an engaging and insightful reference into Internet Protocol Television.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Interactive, Personal, IPTV: From TV over Internet andWeb TV to Interactive Video Media 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction to IPTV 1\u003c\/p\u003e \u003cp\u003eThe Value Chain 3\u003c\/p\u003e \u003cp\u003eBusiness Models and the Value Chain 5\u003c\/p\u003e \u003cp\u003eInteractivity in Reality: The British Red Button 13\u003c\/p\u003e \u003cp\u003eHow IPTV ServicesWork 16\u003c\/p\u003e \u003cp\u003eWhat is Next for IPTV Users? 21\u003c\/p\u003e \u003cp\u003eShape-Shifting Television: New Media for a New Millennium 23\u003c\/p\u003e \u003cp\u003eProject LIVE: Interactive Sports Events 28\u003c\/p\u003e \u003cp\u003eMe on TV: Five Minutes of Fame for Everyone with a Mobile Phone 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: IPTV Standards and Solutions 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStandardization of IPTV 34\u003c\/p\u003e \u003cp\u003eThe Open ITPV Forum Architecture 37\u003c\/p\u003e \u003cp\u003eThe ETSI IPTV Standard 42\u003c\/p\u003e \u003cp\u003eApplying Standards to IPTV: An Implementation 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: The Next-Generation Consumer Electronics and Interactive, Personal, IPTV 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHome Connectivity: Ethernet,WiFi and Beyond 55\u003c\/p\u003e \u003cp\u003eMaking Home DevicesWork Together: UPnP and DLNA 58\u003c\/p\u003e \u003cp\u003eWhat is UPnP? 59\u003c\/p\u003e \u003cp\u003eConnecting the Home to the Outside: the Home Router 66\u003c\/p\u003e \u003cp\u003eThe Set-top Box Meets the Internet Model 72\u003c\/p\u003e \u003cp\u003eThe Browser in the Set-top Box 79\u003c\/p\u003e \u003cp\u003eXML and Style Sheets – Format and Structure for Metadata 80\u003c\/p\u003e \u003cp\u003eHow does the Multimedia Home PlatformWork? 86\u003c\/p\u003e \u003cp\u003eChannel Switching 89\u003c\/p\u003e \u003cp\u003eSpeeding Up Channel Switching 91\u003c\/p\u003e \u003cp\u003eIPTV in Japan 92\u003c\/p\u003e \u003cp\u003eIPTV in the Mobile 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Designing Interactive IPTV Applications 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDynamic Creation of Interactive Television 101\u003c\/p\u003e \u003cp\u003eIntegrating Interaction in the Script 103\u003c\/p\u003e \u003cp\u003eUsing Profiles to Adapt the Show 105\u003c\/p\u003e \u003cp\u003eDesign of Interaction Objects 107\u003c\/p\u003e \u003cp\u003eHow to Handle Colors 109\u003c\/p\u003e \u003cp\u003eGeneric Interaction Models 110\u003c\/p\u003e \u003cp\u003eDesigning Menus and Text 113\u003c\/p\u003e \u003cp\u003eTesting Interactive Applications 116\u003c\/p\u003e \u003cp\u003eQuick and Dirty User Testing 118\u003c\/p\u003e \u003cp\u003eMaking Mashups in IMS-Controlled Interactive IPTV 119\u003c\/p\u003e \u003cp\u003eUser-Provided Content 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Monetizing IPTV: Advertising and Interaction 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn IPTV Toolbox for Advertisers 134\u003c\/p\u003e \u003cp\u003eThe IPTV Advertising Design Project 137\u003c\/p\u003e \u003cp\u003eSplicing Advertising into the Media – Or Putting it in the IPTV Set? 139\u003c\/p\u003e \u003cp\u003eInserting Advertising 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: P2P, TV on theWeb, VoD and (n)PVR 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Paid for VoD: Advertising 148\u003c\/p\u003e \u003cp\u003eGetting Paid for VoD: Charging for the Service 151\u003c\/p\u003e \u003cp\u003eUser-Provided Content 155\u003c\/p\u003e \u003cp\u003eThe Network and User-Provided Content 156\u003c\/p\u003e \u003cp\u003ePeer-to-Peer Versus Central Server 156\u003c\/p\u003e \u003cp\u003eP2P in the European Broadcasting Union and EU 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Digital Rights Management and Next-Generation IPTV 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExceptions to Copyright 166\u003c\/p\u003e \u003cp\u003eAttaching Strings to Copyright Gifts: Creative Commons 168\u003c\/p\u003e \u003cp\u003eLegal Constraints on User-Provided Content 171\u003c\/p\u003e \u003cp\u003eDigital Rights Management 174\u003c\/p\u003e \u003cp\u003eDRM: Simple Philosophy, Complicated Mechanism 175\u003c\/p\u003e \u003cp\u003eStandards for DRM 177\u003c\/p\u003e \u003cp\u003eDesigning Copyright Policy 182\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Identities, Subscriptions, User Profiles and Presence 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManaging and Federating User Profiles: XDMS and PGM 187\u003c\/p\u003e \u003cp\u003ePresence in IMS 187\u003c\/p\u003e \u003cp\u003ePresence Data Format, Lists and Profiles 193\u003c\/p\u003e \u003cp\u003eThe Presence Document 193\u003c\/p\u003e \u003cp\u003eLists in XDMS 199\u003c\/p\u003e \u003cp\u003eIPTV Profiles 201\u003c\/p\u003e \u003cp\u003eAdvertising and Presence 204\u003c\/p\u003e \u003cp\u003eMeasuring Advertising in IPTV 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Beyond the EPG – Metadata in Interactive IPTV 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecommender Systems, Social Software, Presence and Personalized EPGs 215\u003c\/p\u003e \u003cp\u003eFiltering and Personalizing IPTV Content 218\u003c\/p\u003e \u003cp\u003eMetadata Types and Models 219\u003c\/p\u003e \u003cp\u003eIPTC News Codes, NewsML and SportsML 220\u003c\/p\u003e \u003cp\u003eDublin Core 222\u003c\/p\u003e \u003cp\u003eP\/Meta 224\u003c\/p\u003e \u003cp\u003eSMPTE Metadata Dictionary, MXF and UMID 224\u003c\/p\u003e \u003cp\u003eMetadata and the EPG: TV-Anytime 225\u003c\/p\u003e \u003cp\u003eTV-Anytime Document Structure 226\u003c\/p\u003e \u003cp\u003eIdentifying the Data: the CRID 234\u003c\/p\u003e \u003cp\u003eMetadata for Production: MPEG-7 and MPEG-4 237\u003c\/p\u003e \u003cp\u003eDrawing Conclusions from Metadata 244\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Protocols for Interaction 253\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe HyperText Transfer Protocol 255\u003c\/p\u003e \u003cp\u003eHTTP for IPTV Signaling 258\u003c\/p\u003e \u003cp\u003eCaching in HTTP 260\u003c\/p\u003e \u003cp\u003eVideo on Demand: RTSP 265\u003c\/p\u003e \u003cp\u003eSIP for IPTV Signaling 273\u003c\/p\u003e \u003cp\u003eSIP MESSAGE 277\u003c\/p\u003e \u003cp\u003eSIP SUBSCRIBE and NOTIFY 279\u003c\/p\u003e \u003cp\u003eSDP in SIP and RTSP 281\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Next-Generation IPTV Encoding – MPEG-2, MPEG-4 and beyond 285\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTransporting the MPEG Stream 291\u003c\/p\u003e \u003cp\u003eRTP 292\u003c\/p\u003e \u003cp\u003eMPEG-2 Transport Stream and the MPEG-4 File Format 294\u003c\/p\u003e \u003cp\u003eForward Error Correction 295\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Next-Generation IPTV Networking and Streaming with IMS 297\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is IMS? 301\u003c\/p\u003e \u003cp\u003eRegistering in IMS 307\u003c\/p\u003e \u003cp\u003eHow IMS works with SIP 307\u003c\/p\u003e \u003cp\u003eSIP INVITE 308\u003c\/p\u003e \u003cp\u003eSIP SUBSCRIBE and NOTIFY 308\u003c\/p\u003e \u003cp\u003eForking and Redirecting Sessions 308\u003c\/p\u003e \u003cp\u003eIdentity in IMS: the SIP URI, PUID and PSI 309\u003c\/p\u003e \u003cp\u003eSDP 310\u003c\/p\u003e \u003cp\u003eSetting Up and Tearing Down the IPTV Multicast 312\u003c\/p\u003e \u003cp\u003eIMS Communications Services 314\u003c\/p\u003e \u003cp\u003eHandling Quality of Service 317\u003c\/p\u003e \u003cp\u003eService Discovery 320\u003c\/p\u003e \u003cp\u003eControl Function 320\u003c\/p\u003e \u003cp\u003eNPVR Function 320\u003c\/p\u003e \u003cp\u003eConnecting Application Servers: the ISC Interface 325\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Developing and Deploying IPTV 329\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt’s life, Jim, but not as we know it 330\u003c\/p\u003e \u003cp\u003eEnhancing Voting 331\u003c\/p\u003e \u003cp\u003eAutomating Scriptwriting 333\u003c\/p\u003e \u003cp\u003eInserting Advertising 336\u003c\/p\u003e \u003cp\u003ePersonalizing Television 341\u003c\/p\u003e \u003cp\u003eElectronic Program Guides 343\u003c\/p\u003e \u003cp\u003eUsing the IPTV Technology 344\u003c\/p\u003e \u003cp\u003eReferences 349\u003c\/p\u003e \u003cp\u003eIndex 355\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Electronics \u0026amp; communications engineering [\u003ca title=\"See our other books on Electronics \u0026amp; communications engineering\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Electronics%20\u0026amp;%20communications%20engineering%20%5BTJ%5D%22\"\u003eTJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52278192046360,"sku":"9780470998052","price":51.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470998052.jpg?v=1781459020","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/why-iptv-interactivity-technologies-services-paperback-softback-9780470998052","provider":"Freshly Printed Books","version":"1.0","type":"link"}