{"product_id":"whatsapp-from-a-one-to-one-messaging-app-to-a-global-communication-platform-paperback-softback-9781509550531","title":"WhatsApp; From a one-to-one Messaging App to a Global Communication Platform (Paperback \/ softback) 9781509550531","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWhatsApp\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eFrom a one-to-one Messaging App to a Global Communication Platform\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAmelia Johns (Author), Ariadna Matamoros-Fernández (Author), Emma Baulch (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781509550531, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 15 December 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e220 pages\u003cbr\u003e21.8 x 15.5 x 2.5 cm, 0.295 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e‘Fascinating and authoritative. This genuinely international and cosmopolitan study shows the ways that WhatsApp is decisively shaped, especially in the Global South.’\u003cbr\u003e\u003cb\u003eGerard Goggin, The University of Sydney\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e‘With a refreshing personal touch, the authors retrace how a seemingly simple chat app morphed into a global communication and business platform.’\u003cbr\u003e\u003cb\u003eDavid B. Nieborg, University of Toronto\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIn the 2010s, as chat apps became a primary mode of communication for many people across the world, WhatsApp quickly outpaced rival messaging apps and developed into a platform.\u003c\/p\u003e \u003cp\u003eIn this book, the authors provide a comprehensive account of WhatsApp’s global growth. Charting WhatsApp’s evolution from its founding in 2009 to the present day, they argue that WhatsApp has been transformed from a simple, ‘gimmickless’ app into a global communication platform. Understanding this development can shed light on the trajectory of Meta’s industrial development, and how digital economies and social media landscapes are evolving with the rise of ‘superapps’. This book explores how WhatsApp’s unique characteristics mediate new kinds of social and commercial transactions; how they pose new opportunities and challenges for platform regulation, civic participation and democracy; and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe.\u003c\/p\u003e \u003cp\u003eAccessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eAcknowledgements\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eChapter One: Why WhatsApp Matters\u003c\/p\u003e \u003cp\u003eChapter Two: Platform Biography\u003c\/p\u003e \u003cp\u003eChapter Three: Everyday Uses of WhatsApp\u003c\/p\u003e \u003cp\u003eChapter Four: WhatsApp Publics: Activism, News, Disorder\u003c\/p\u003e \u003cp\u003eChapter Five: WhatsApp Business Model\u003c\/p\u003e \u003cp\u003eChapter Six: WhatsApp Futures\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eNotes\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eReferences\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Society \u0026amp; culture: general [\u003ca title=\"See our other books on Society \u0026amp; culture: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Society%20\u0026amp;%20culture:%20general%20%5BJF%5D%22\"\u003eJF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52475087487256,"sku":"9781509550531","price":15.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781509550531.jpg?v=1785804481","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/whatsapp-from-a-one-to-one-messaging-app-to-a-global-communication-platform-paperback-softback-9781509550531","provider":"Freshly Printed Books","version":"1.0","type":"link"}