{"product_id":"what-you-need-to-know-about-marketing-paperback-softback-9780857081506","title":"What You Need to Know About Marketing (Paperback \/ softback) 9780857081506","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWhat You Need to Know About Marketing\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eSimon Middleton (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780857081506, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 12 April 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e19.8 x 12.7 x 2.1 cm, 0.312 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"... an informative guide to marketing that covers a range of issues.\" (\u003cem\u003eEN Magazine,\u003c\/em\u003e August 2011) \u003c\/p\u003e\n\u003cp\u003e\"An excellent introduction to the key concepts of marketing.\" (\u003cem\u003eThe Market\u003c\/em\u003e)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eMarketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. \u003cp\u003eThis book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes.\u003c\/p\u003e \u003cp\u003eIn short, this is all you need to know about marketing.\u003c\/p\u003e \u003cp\u003eIntroduction - Marketing: the world's second oldest business activity\u003cbr\u003eChapter 1 - The Product.\u003cbr\u003eChapter 2 - The Marketing Strategy and the Marketing Plan\u003cbr\u003eChapter 3 - Your Customers.\u003cbr\u003eChapter 4 - Pricing and Promotion\u003cbr\u003eChapter 5 - Placement or Distribution.\u003cbr\u003eChapter 6 - Customer Engagement\u003cbr\u003eChapter 7 - Branding\u003cbr\u003eChapter 8 - Social Media and Digital Marketing\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e1 – The Customers 11\u003c\/p\u003e \u003cp\u003e2 – The Product 37\u003c\/p\u003e \u003cp\u003e3 – The Market 73\u003c\/p\u003e \u003cp\u003e4 – Branding 105\u003c\/p\u003e \u003cp\u003e5 – Communicating 135\u003c\/p\u003e \u003cp\u003e6 – Price and Place 175\u003c\/p\u003e \u003cp\u003e7 – Strategy, Planning and Tactics 209\u003c\/p\u003e \u003cp\u003e8 – The Third Age of Marketing 233\u003c\/p\u003e \u003cp\u003eConclusion 257\u003c\/p\u003e \u003cp\u003eAcknowledgements 259\u003c\/p\u003e \u003cp\u003eIndex 261 \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52509171974424,"sku":"9780857081506","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780857081506.jpg?v=1786495697","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/what-you-need-to-know-about-marketing-paperback-softback-9780857081506","provider":"Freshly Printed Books","version":"1.0","type":"link"}