{"product_id":"what-you-need-to-know-about-business-paperback-softback-9780857081155","title":"What You Need to Know about Business (Paperback \/ softback) 9780857081155","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWhat You Need to Know about Business\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eRoger Trapp (Author), Sumeet Desai (Author), George Buckley (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780857081155, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 26 November 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e19.7 x 12.5 x 1.9 cm, 0.281 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"This is an excellent introduction to the key concepts of business for anyone wanting a basic understanding.\" (\u003cem\u003eThe Market,\u003c\/em\u003e May 2011)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eBusiness is big. Actually, it's often small and medium-sized too. But the point is that it matters – a lot.  \u003cp\u003eThis book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the paper, and stop you being embarrassed in job interviews.\u003c\/p\u003e \u003cp\u003eIt explains the things you really need to know about business, and will tell you:\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003eWhat the point of business is\u003c\/li\u003e \u003cli\u003eHow what happens in the economy affects real businesses\u003c\/li\u003e \u003cli\u003eWhat the law means for business\u003c\/li\u003e \u003cli\u003eFinance, accounting, shares, bonds etc and other big numbers\u003c\/li\u003e \u003cli\u003eHow companies grow and why the merge (even though most mergers fail)\u003c\/li\u003e \u003cli\u003eWhat HR departments actually do all day\u003c\/li\u003e \u003cli\u003eTime management, motivation, leadership, communication skills and all the other skills you'll need if you want to know what the view's like from the CEO's office\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAfter reading it, you'll smile knowingly whenever the advantages of outsourcing, balanced scorecards or Porter's 5 Ps come up in polite conversation.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e1 What Is Business? 11\u003c\/p\u003e \u003cp\u003e2 The Economy 35\u003c\/p\u003e \u003cp\u003e3 The Laws 79\u003c\/p\u003e \u003cp\u003e4 The Numbers 103\u003c\/p\u003e \u003cp\u003e5 The Strategy 137\u003c\/p\u003e \u003cp\u003e6 The Functions 167\u003c\/p\u003e \u003cp\u003e7 The Skills 199\u003c\/p\u003e \u003cp\u003e8 Success 227\u003c\/p\u003e \u003cp\u003eAcknowledgements 245\u003c\/p\u003e \u003cp\u003eIndex 247\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52516604346648,"sku":"9780857081155","price":12.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780857081155.jpg?v=1786691403","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/what-you-need-to-know-about-business-paperback-softback-9780857081155","provider":"Freshly Printed Books","version":"1.0","type":"link"}