{"product_id":"what-were-they-thinking-crisis-communication-the-good-the-bad-and-the-totally-clueless-hardback-9780813543611","title":"What Were They Thinking?; Crisis Communication: the Good, the Bad, and the Totally Clueless (Hardback) 9780813543611","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWhat Were They Thinking?\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCrisis Communication: the Good, the Bad, and the Totally Clueless\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSteve Adubato (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780813543611\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 27 August 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e192 pages\u003cbr\u003e21.6 x 14 x 2.3 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003eSteve is a media expert, a street-smart guy with powerful insight that makes this book so relevant for our time.\u003c\/div\u003e - Ernie Anastos (anchor, FOX 5 New York) \u003cdiv\u003eHeaven forbid you should find yourself or your company with a public relations crisis on your hands. But if you do, Steve Adubato has a wealth of common sense for how to weather the storm with a minimum of damage.\u003c\/div\u003e - Jim Willse (editor, The Star-Ledger) \u003cdiv\u003eSteve Adubato is one of my favorites. He has a clear point of view and isn't afraid to share it, particularly when it comes to media issues and media coverage of important stories.\u003c\/div\u003e - Joe Scarborough (host, \"Morning Joe,\" MSNBC)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\u003cdiv\u003eSome corporations spend millions of dollars on so-called \"crisis communication plans.\" Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, \"Wishful thinking is no substitute for a strategic plan.\"\u003cp\u003eNationally recognized communication coach and four-time Emmy AwardÛwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe Johnson \u0026amp; Johnson Tylenol scare: Perhaps the best crisis management ever\u003c\/li\u003e\n\u003cli\u003eDon Imus: Sometimes saying \"sorry\" is too little too late\u003c\/li\u003e\n\u003cli\u003eFormer Attorney General Alberto Gonzales: Authority does not put you above questioning\u003c\/li\u003e\n\u003cli\u003eBill O'Reilly: Know when to stop defending yourself and save face\u003c\/li\u003e\n\u003cli\u003eFormer EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you\u003c\/li\u003e\n\u003cli\u003eHurricane Katrina: A natural disaster that led to a larger governmental disaster\u003c\/li\u003e\n\u003cli\u003eThe Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eArranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Rutgers University Press","offers":[{"title":"Brand New","offer_id":52559290794264,"sku":"9780813543611","price":23.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/what-were-they-thinking-crisis-communication-the-good-the-bad-and-the-totally-clueless-hardback-9780813543611","provider":"Freshly Printed Books","version":"1.0","type":"link"}