{"product_id":"wharton-on-dynamic-competitive-strategy-paperback-softback-9780471689577","title":"Wharton on Dynamic Competitive Strategy (Paperback \/ softback) 9780471689577","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWharton on Dynamic Competitive Strategy\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eGeorge S. Day (Edited by), GS Day (Author), David J. Reibstein (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471689577, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 3 September 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e480 pages\u003cbr\u003e22.6 x 14.7 x 2.8 cm, 0.635 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eDie Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction: The Dynamic Challenges for Theory and Practice 1 \u003cp\u003e\u003cb\u003ePART I: UNDERSTANDING ADVANTAGES IN A CHANGING COMPETITIVE ENVIRONMENT 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1. Assessing Competitive Arenas: Who Are Your Competitors? 23\u003cbr\u003e\u003ci\u003eGeorge S. Day\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2. Maintaining Competitive Edge: Creating and Sustaining Advantages in Dynamic Competitive Environments 48\u003cbr\u003e\u003ci\u003eGeorge S. Day\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 3. Integrating Policy Trends into Dynamic Advantage 76\u003cbr\u003e\u003ci\u003eElizabeth E. Bailey\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4. Technology-Driven Environmental Shifts and the Sustainable Competitive Disadvantage of Previously Dominant Companies 99\u003cbr\u003e\u003ci\u003eEric K. Clemons\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: ANTICIPATING COMPETITORS' ACTIONS 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5. Game Theory and Competitive Strategy 127\u003cbr\u003e\u003ci\u003eTeck Hua Ho and Keith Weigelt\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6. Behavioral Theory and Naïve Strategic Reasoning 151\u003cbr\u003e\u003ci\u003eRobert J. Meyer and Darryl Banks\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 7. Coevolution: Toward a Third Frame for Analyzing Competitive Decision Making 177\u003cbr\u003e\u003ci\u003eEric J. Johnson and J. Edward Russo\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8. Anticipating Reactions: Factors That Shape Competitor Responses 198\u003cbr\u003e\u003ci\u003eS. Venkataraman, Ming-Jer Chen, and Ian C. MacMillan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9. Understanding Competitive Relationships 220\u003cbr\u003e\u003ci\u003eJagmohan S. Raju and Abhik Roy\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III: FORMULATING DYNAMIC COMPETITIVE STRATEGIES 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10. Creative Strategies for Responding to Competitive Actions 237\u003cbr\u003e\u003ci\u003eHubert Gatignon and David Reibstein\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 11. Preemptive Strategies 256\u003cbr\u003e\u003ci\u003eJerry Wind\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 12. Signaling to Competitors 277\u003cbr\u003e\u003ci\u003eOliver P. Heil, George S. Day, and David J. Reibstein\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 13. Commitment: How Narrowing Options Can Improve Competitive Positions 293\u003cbr\u003e\u003ci\u003eLouis A. Thomas\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 14. Antitrust Constraints to Competitive Strategy 313\u003cbr\u003e\u003ci\u003eDennis A. Yao\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV: CHOOSING AMONG ALTERNATIVE COMPETITIVE STRATEGIES 339\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15. Using Conjoint Analysis to View Competitive Interaction through the Customer's Eyes 343\u003cbr\u003e\u003ci\u003ePaul E. Green and Abba M. Krieger\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 16. The Competitive Dynamics of Capabilities: Developing Strategic Assets for Multiple Futures 368\u003cbr\u003e\u003ci\u003ePaul J. H. Schoemaker and Raphael Amit\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 17. Putting the Lesson Before the Test: Using Simulation to Analyze and Develop Competitive Strategies 395\u003cbr\u003e\u003ci\u003eDavid J. Reibstein and Mark J. Chussil\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eNotes 424\u003c\/p\u003e \u003cp\u003eIndex 451\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52298035298584,"sku":"9780471689577","price":18.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471689577.jpg?v=1781731891","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/wharton-on-dynamic-competitive-strategy-paperback-softback-9780471689577","provider":"Freshly Printed Books","version":"1.0","type":"link"}