{"product_id":"watch-this-listen-up-click-here-inside-the-300-billion-dollar-business-behind-the-media-you-constantly-consume-hardback-9780470056431","title":"Watch This, Listen Up, Click Here; Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume (Hardback) 9780470056431","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWatch This, Listen Up, Click Here\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eInside the 300 Billion Dollar Business Behind the Media You Constantly Consume\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid Verklin (Author), Bernice Kanner (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470056431, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 11 May 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.8 x 16.4 x 2.6 cm, 0.413 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eA media and advertising CEO explains how his world shapes ours\u003cbr\u003e The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day.\u003cbr\u003e David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's \"On Madison Avenue\" column.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePREFACE David Verklin\/Bernice Kanner ix\u003c\/p\u003e \u003cp\u003eACKNOWLEDGMENTS xiii\u003c\/p\u003e \u003cp\u003eSPECIAL ACKNOWLEDGMENT xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE THE LAY OF MEDIALAND\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 You Watched 33 Hours of TV Last Week, Didn’t You? 3\u003c\/p\u003e \u003cp\u003e2 What Revelations Revealed . . . and Narnia Confirmed 17\u003c\/p\u003e \u003cp\u003e3 Why Advertisers Have Stopped Laughing at Sitcoms 25\u003c\/p\u003e \u003cp\u003e4 Why Ratings Are Overrated: The Weirdness of Sweeps, A. C. Nielsen, and the Upfront 33\u003c\/p\u003e \u003cp\u003e5 Why Newspapers Hate Craig and His Infamous “List” 45\u003c\/p\u003e \u003cp\u003e6 Why Outdoor Companies Pray for Traffic Jams 55\u003c\/p\u003e \u003cp\u003e7 Why the Super Bowl Is Still Super 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO A WHOLE NEW BALL GAME\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 Why Google Has Upset the Apple Cart 69\u003c\/p\u003e \u003cp\u003e9 Why Wikipedia Ticks Off the Other Media 79\u003c\/p\u003e \u003cp\u003e10 Why a Killer Video Game Is the U.S. Army’s Best Recruitment Tool 89\u003c\/p\u003e \u003cp\u003e11 Why Howard Stern Is Earning Sirius Money 99\u003c\/p\u003e \u003cp\u003e12 Why Oprah Gave Away Pontiacs 107\u003c\/p\u003e \u003cp\u003e13 Data Mining: Why Your TV May Think You’re Gay 117\u003c\/p\u003e \u003cp\u003e14 Search: How Aubuchon Bested the Hardware Goliaths 127\u003c\/p\u003e \u003cp\u003e15 Why Honda Hates the Internet . . . and Those Who Haunt It 135\u003c\/p\u003e \u003cp\u003e16 Why Grown Men Visit Legoland 143\u003c\/p\u003e \u003cp\u003e17 Why You Can’t Find a Cell Phone Just for Talking 153\u003c\/p\u003e \u003cp\u003e18 Why, Though You’ve Signed Up on the Do-Not-Call Registry, You’re Still Besieged by Telemarketers 163\u003c\/p\u003e \u003cp\u003e19 Why You Won’t Have a Clue That General Motors Is Behind That Blog 171\u003c\/p\u003e \u003cp\u003e20 Why The New Yorker Was Trashed for Teaming with Target 181\u003c\/p\u003e \u003cp\u003e21 Why Our Eyeballs Stopped Counting 187\u003c\/p\u003e \u003cp\u003e22 Why the Smart Money Moved Its Chips from Poker to Bulls 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE TOMORROW\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e23 What’s Really Sexy about Porn? (A Peek at What’s to Come) 201\u003c\/p\u003e \u003cp\u003eINDEX 213\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52256843137304,"sku":"9780470056431","price":16.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470056431.jpg?v=1781275206","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/watch-this-listen-up-click-here-inside-the-300-billion-dollar-business-behind-the-media-you-constantly-consume-hardback-9780470056431","provider":"Freshly Printed Books","version":"1.0","type":"link"}