{"product_id":"wall-street-to-main-street-charles-merrill-and-middle-class-investors-hardback-9780521630290","title":"Wall Street to Main Street; Charles Merrill and Middle-Class Investors (Hardback) 9780521630290","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWall Street to Main Street\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCharles Merrill and Middle-Class Investors\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eA 1999 biography of Charles Merrill, the founder of the world's largest brokerage and investment firm.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eEdwin J. Perkins (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521630290, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 28 April 1999\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e306 pages, 8 b\/w illus.  3 tables\u003cbr\u003e23.4 x 15.8 x 2.5 cm, 0.57 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'This work makes an important contribution to the history of financial services.' Journal of Financial History Review\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eWall Street to Main Street, first published in 1999, focuses on the spectacularly successful career of financier Charles Merrill (1885–1956), the founder of Merrill Lynch \u0026amp; Co., the world's largest brokerage and investment firm. Merrill was the most innovative entrepreneur in the United States financial services sector in the twentieth century and the most important figure in promoting common stocks as a prudent long-term investment vehicle for members of the American middle class. With more than 100 branch offices across the nation, his firm solicited millions of middle-class households and became famous for bringing Wall Street to Main Street in the post-World War II era. Today, American investors hold, either directly or indirectly through mutual funds, a greater percentage of common stocks in their financial portfolios than do the citizens of any other country. Based on archival sources, this book is the first biography published about the career of this major Wall Street figure.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction\u003cbr\u003e 1. The return to Wall Street\u003cbr\u003e 2. Growing up in Florida\u003cbr\u003e 3. A Northern education\u003cbr\u003e 4. The lure of New York\u003cbr\u003e 5. Off to a flying start\u003cbr\u003e 6. The booming twenties\u003cbr\u003e 7. The Safeway decade\u003cbr\u003e 8. Reform on Wall Street\u003cbr\u003e 9. Third career: new strategies on Wall Street\u003cbr\u003e 10. Testing new strategies: the war years\u003cbr\u003e 11. Sharing power with Win Smith\u003cbr\u003e 12. The postwar years, 1945–50\u003cbr\u003e 13. Last years at the helm, 1951–56\u003cbr\u003e 14. Merrill's legacy\u003cbr\u003e Epilogue: Merrill Lynch in the 1990s\u003cbr\u003e Appendix\u003cbr\u003e Bibliography\u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Economic history [\u003ca title=\"See our other books on Economic history\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economic%20history%20%5BKCZ%5D%22\"\u003eKCZ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46129310761240,"sku":"9780521630290","price":84.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521630290i.jpg?v=1691666607","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/wall-street-to-main-street-charles-merrill-and-middle-class-investors-hardback-9780521630290","provider":"Freshly Printed Books","version":"1.0","type":"link"}