{"product_id":"wake-me-up-when-the-data-is-over-how-organizations-use-stories-to-drive-results-paperback-softback-9780470483305","title":"Wake Me Up When the Data Is Over; How Organizations Use Stories to Drive Results (Paperback \/ softback) 9780470483305","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eWake Me Up When the Data Is Over\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow Organizations Use Stories to Drive Results\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLori L. Silverman (Edited by), L Silverman (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470483305, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 1 December 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages, Tables: 10 B\u0026amp;W, 0 Color; Exhibits: 10 B\u0026amp;W, 0 Color\u003cbr\u003e22.9 x 15.2 x 1.8 cm, 0.472 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi \u0026amp; Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword xv\u003cbr\u003e\u003ci\u003eKaren Dietz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003eIntroduction xxi\u003cbr\u003e\u003ci\u003eSylvia L. Lovely\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One How Organizations Are Using Stories in Day-to-Day Operations 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 How Can I Help You? Service with a Smile – and a Story 3\u003cbr\u003e\u003ci\u003eSusan Stites\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 Put Your Money Where Your Mouth Is: Unleashing the Power of People Through Stories 18\u003cbr\u003e\u003ci\u003eMarcy Fisher\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 We Need More We and Less Me: How Stories Build Teams and Teamwork 33\u003cbr\u003e\u003ci\u003eSusan M. Osburn, Marcy Fisher\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 You Get what You Give: Leadership in Action Through Stories 47\u003cbr\u003e\u003ci\u003eLori L. Silverman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 Are We On Track? How Stories Impact Project Management 62\u003cbr\u003e\u003ci\u003eDenise Lee\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 Who Said Money Is Everything? Story Is the New Currency in Financial Management 78 \u003cbr\u003e\u003ci\u003eAlicia Korten, Karen Dietz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 We’ve Never Done It This Way Before: Prompting Organizational Change Through Stories 93\u003cbr\u003e\u003ci\u003eNorth McKinnon\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two How Organizations Are Using Stories Strategically 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 The Sky Is Falling: When Difficult Times Call for a New Story 111\u003cbr\u003e\u003ci\u003eMichael J. Margolis\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Why Are We Here? Stories That Define Us 126\u003cbr\u003e\u003ci\u003eEvelyn Clark\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 I Can See Clearly Now: Brining Strategy Alive Through Stories 141\u003cbr\u003e\u003ci\u003eMadelyn Blair\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 The Fog Is Lifting: Seeing Connections to Marketing and Marketing Research Through Stories 141\u003cbr\u003e\u003ci\u003eSteven N. Silverman, Susan J. Moore\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 what’s in a Name? How Stories Power Enduring Brands 170\u003cbr\u003e\u003ci\u003eAshraf Ramzy, Alicia Korten\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three moving Stories into and Across the Organization 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13 It Pays to Be a Pioneer: Blazing a Trail for Stories 187\u003cbr\u003e\u003ci\u003eLori L. Silverman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 What Do You Suggest We Do? Finding Answers and Ideas in Research 202\u003cbr\u003e\u003ci\u003eJo Tyler\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 There Are Five Sides to Every Story: Which Are You Missing? 214\u003cbr\u003e\u003ci\u003eLori L. Silverman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eTell Me Your Story 231\u003c\/p\u003e \u003cp\u003eAppendix 1 About the Interviewees 233\u003c\/p\u003e \u003cp\u003eAppendix 2 About the Contributors 243\u003c\/p\u003e \u003cp\u003eReferences 251\u003c\/p\u003e \u003cp\u003eSuggested Resources 257\u003cbr\u003e\u003ci\u003eJoanna Truitt\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAcknowledgements 269\u003c\/p\u003e \u003cp\u003eAbout the Editor 271\u003c\/p\u003e \u003cp\u003eIndex 273\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52276303167768,"sku":"9780470483305","price":22.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470483305.jpg?v=1781366450","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/wake-me-up-when-the-data-is-over-how-organizations-use-stories-to-drive-results-paperback-softback-9780470483305","provider":"Freshly Printed Books","version":"1.0","type":"link"}