{"product_id":"volkswagen-in-the-amazon-the-tragedy-of-global-development-in-modern-brazil-paperback-9781316647776","title":"Volkswagen in the Amazon; The Tragedy of Global Development in Modern Brazil (Paperback \/ softback) 9781316647776","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eVolkswagen in the Amazon\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Tragedy of Global Development in Modern Brazil\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThe first history of the German multinational's resounding failure in its global development project of a cattle ranch in the Brazilian Amazon.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAntoine Acker (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781316647776, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 21 September 2017\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e328 pages, 8 b\/w illus.\u003cbr\u003e22.9 x 15.2 x 1.9 cm, 0.48 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'In articulating new conceptual lines that make the work so rich and original, Volkswagen in the Amazon fits well into a new wave of recent studies (including my own) that demonstrate how the very notion of development, far from being a clear and constant signifier, is rather a polysemic conduit for different and competing meanings among different social actors situated in concrete historical junctures.' Rafael R. Ioris, The American Historical Review\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eFrom 1973 to 1987, Volkswagen's (VW) 140,000 hectare 'pioneer' cattle ranch on the Amazon frontier laid bare the limits of capitalist development. These limits were not only economic, with the core management of a multinational company engaged in the 'integration' of an extreme world periphery, but they were also legal and ethical, with the involvement of indentured labor and massive forest burning. Its physical limits were exposed by an unpredictable ecosystem refusing to submit to VW's technological arsenal. Antoine Acker reveals how the VW ranch, a major project supported by the Brazilian military dictatorship, was planned, negotiated, and eventually undone by the intervention of internationally connected actors and events.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Setting the stage: the Amazon as a horizon\u003cbr\u003e 2. The making of a model ranch (1973–1976)\u003cbr\u003e 3. Development in the age of scarcity (1976–1983)\u003cbr\u003e 4. Out-of-date modernity: forced labor at Cristalino (1983–1986)\u003cbr\u003e 5. Cristalino's unhappy ending.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Economic history [\u003ca title=\"See our other books on Economic history\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economic%20history%20%5BKCZ%5D%22\"\u003eKCZ\u003c\/a\u003e], History: specific events \u0026amp; topics [\u003ca title=\"See our other books on History: specific events \u0026amp; topics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22History:%20specific%20events%20\u0026amp;%20topics%20%5BHBT%5D%22\"\u003eHBT\u003c\/a\u003e], History of the Americas [\u003ca title=\"See our other books on History of the Americas\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22History%20of%20the%20Americas%20%5BHBJK%5D%22\"\u003eHBJK\u003c\/a\u003e], General \u0026amp; world history [\u003ca title=\"See our other books on General \u0026amp; world history\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22General%20\u0026amp;%20world%20history%20%5BHBG%5D%22\"\u003eHBG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":45913232113944,"sku":"9781316647776","price":23.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781316647776i.jpg?v=1696731802","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/volkswagen-in-the-amazon-the-tragedy-of-global-development-in-modern-brazil-paperback-9781316647776","provider":"Freshly Printed Books","version":"1.0","type":"link"}