{"product_id":"virality-contagion-theory-in-the-age-of-networks-paperback-softback-9780816670055","title":"Virality; Contagion Theory in the Age of Networks (Paperback \/ softback) 9780816670055","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eVirality\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eContagion Theory in the Age of Networks\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTony D. Sampson (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780816670055\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 26 June 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e248 pages\u003cbr\u003e21.6 x 14 x 2 cm, 0.33 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\"Impressive and ambitious, \u003ci\u003eVirality\u003c\/i\u003e offers a new theory of the viral as a sociological event.\" -Brian Rotman, Ohio State University\u003cbr\u003e\n\u003c\/div\u003e \u003cdiv\u003e\"Tarde and Deleuze come beautifully together in this outstanding book, the first to really put forward a serious alternative to neo-Darwinian theories of virality, contagion, and memetics. A thrilling read that bears enduring consequences for our understanding of network cultures. Unmissable.\" -Tiziana Terranova, author of \u003ci\u003eNetwork Culture\u003c\/i\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\n\u003cp\u003eIn this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, \u003ci\u003eVirality\u003c\/i\u003e does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates.\u003c\/p\u003e\n\u003cp\u003eSampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over \u003ci\u003etoo much connectivity\u003c\/i\u003e, such as problems of global financial crisis and terrorism. Sampson’s “virality” is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde’s microsociology and subsequently recognized in Gilles Deleuze’s ontological worldview.\u003c\/p\u003e\n\u003cp\u003eAccording to Sampson, the reliance on representational thinking to explain the social behavior of networking-including that engaged in by nonhumans such as computers-allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cbr\u003eContents\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eIntroduction\u003cbr\u003e\u003cbr\u003e1. Resuscitating Tarde’s Diagram in the Age of Networks\u003cbr\u003e\u003cbr\u003e2. What Spreads? From Memes and Crowds to the Phantom Events of Desire and Belief\u003cbr\u003e\u003cbr\u003e3. What Diagram? Toward a Political Economy of Desire and Contagion\u003cbr\u003e\u003cbr\u003e4. From Terror Contagion to the Virality of Love\u003cbr\u003e\u003cbr\u003e5. Tardean Hypnosis: Capture and Escape in the Age of Contagion\u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eAcknowledgments\u003cbr\u003e\u003cbr\u003eNotes\u003cbr\u003e\u003cbr\u003eIndex\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Univ Of Minnesota Press","offers":[{"title":"Brand New","offer_id":52745259745560,"sku":"9780816670055","price":19.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/virality-contagion-theory-in-the-age-of-networks-paperback-softback-9780816670055","provider":"Freshly Printed Books","version":"1.0","type":"link"}