{"product_id":"viral-discourse-paperback-9781108986625","title":"Viral Discourse (Paperback \/ softback) 9781108986625","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eViral Discourse\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThese short pieces demonstrate the range of ways discourse analysts can respond to a global health crisis.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRodney H. Jones (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108986625, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 11 March 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e75 pages\u003cbr\u003e22.8 x 15.1 x 0.7 cm, 0.17 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'With the search towards taking 'meaningful action' as discourse analysts in a time of crisis, the edited collection is one of the most profound among a small set of studies conducted in this emerging field. It provides a rich analytical and critical perspective to real-life problems, raising some important questions in politics and language policies. Its focus on the link between semiotics and ideologies is crucial.' Cagla Karatepe, Language in Society\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis Element consists of ten short pieces written by prominent discourse analysts in the midst of the COVID-19 pandemic. Each piece focuses on a different aspect of the pandemic, from the debate over wearing face masks to the metaphors used by politicians and journalists in different countries to talk about the virus. Each of the pieces also makes use of a different approach to analysing discourse (e.g. Critical Discourse Analysis, Genre Analysis, Corpus Assisted Discourse Analysis) and demonstrates how that approach can be applied to a small set of data. The aim of the Element is to show how the range of tools available to discourse analysts can be brought to bear on a pressing, 'real-world' problem, and how discourse analysis can contribute to formulating 'real-world' solutions to the problem.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Introduction: are discourse analysts 'essential workers' Rodney H. Jones\u003cbr\u003e 2. The veil of civilization and the semiotics of the mask Rodney H. Jones\u003cbr\u003e 3. Communicating expertise in the COVID-19 pandemic: a genre analytical perspective Christoph Hafner\u003cbr\u003e 4. Face masks and cultural identity on YouTube Wing Yee Jenifer Ho\u003cbr\u003e 5. Investigating media representations of SARS-CoV-2 in the UK, USA and Germany: what can a comparative corpus-based discourse analysis contribute to our understanding of the pandemic? Sylvia Jaworska\u003cbr\u003e 6. Sense and sensibility: urban public signs during a pandemic Zhu Hua\u003cbr\u003e 7. When the internet gets 'coronafied': pandemic creativity and humour in internet memes Erhan Aslan\u003cbr\u003e 8. #HateIsAVirus: talking about COVID-19 'hate' Carmen Lee\u003cbr\u003e 9. Order out of chaos: coronavirus communication and the construction of competence Rodney H. Jones\u003cbr\u003e 10. How to make sense of communication and interaction in a pandemic Elisabetta Amadi.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Semantics, discourse analysis, etc [\u003ca title=\"See our other books on Semantics, discourse analysis, etc\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Semantics,%20discourse%20analysis,%20etc%20%5BCFG%5D%22\"\u003eCFG\u003c\/a\u003e], Linguistics [\u003ca title=\"See our other books on Linguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Linguistics%20%5BCF%5D%22\"\u003eCF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46004084703512,"sku":"9781108986625","price":17.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108986625i.jpg?v=1696728193","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/viral-discourse-paperback-9781108986625","provider":"Freshly Printed Books","version":"1.0","type":"link"}