{"product_id":"village-gone-viral-understanding-the-spread-of-policy-models-in-a-digital-age-hardback-9781503614512","title":"Village Gone Viral; Understanding the Spread of Policy Models in a Digital Age (Hardback) 9781503614512","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eVillage Gone Viral\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eUnderstanding the Spread of Policy Models in a Digital Age\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMarit Tolo Østebø (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781503614512\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 16 February 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e248 pages, 1 table, 6 halftones\u003cbr\u003e22.9 x 15.2 x 2.2 cm, 0.554 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Through innovative research in Ethiopia and beyond, Marit Tolo Østebø exposes the hidden dimensions of how policy models gain traction and with what consequences. \u003ci\u003eVillage Gone Viral\u003c\/i\u003e follows the global circuits of a 'model' African village and the impact on its place of origin to offer original insights, well-written and relevant to wide audiences.\"—Victoria Bernal, University of California, Irvine \"With this lively and engaging book, Marit Tolo Østebø not only provides a convincing and compelling account from a 'model village' in contemporary Ethiopia. She also enriches the anthropology of development with new theoretical tools and updates it with concepts appropriate for the Internet age. Highly recommended.\"—Thomas Hylland Eriksen, University of Oslo \"Marit Tolo Østebø's engaged, excellently researched, and accessible \u003ci\u003eVillage Gone Viral\u003c\/i\u003e stands out for its detailed examination of how circulating policy models are translated into everyday village life. Wherever in the world readers are, they will quickly feel familiar with what goes on in the seemingly remote village of Awra Amba.\"—Richard Rottenburg, Wits University \"This thoughtful study is a distinctive addition to the theoretically complex literature on the anthropology of policy...\u003ci\u003eVillage Gone Viral\u003c\/i\u003egains depth and relevancy by acknowledging the importance of recognizing actions of inequality, exclusion, and injustice as evidence of flaws in an ideal social model, which can detrimentally impact any international application. Recommended.\"—R. B. Ridinger, \u003ci\u003eCHOICE\u003c\/i\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIn 2001, Ethiopian Television aired a documentary about a small, rural village called Awra Amba, where women ploughed, men worked in the kitchen, and so-called harmful traditional practices did not exist. The documentary radically challenged prevailing images of Ethiopia as a gender-conservative and aid-dependent place, and Awra Amba became a symbol of gender equality and sustainable development in Ethiopia and beyond.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eVillage Gone Viral\u003c\/i\u003e uses the example of Awra Amba to consider the widespread circulation and use of modeling practices in an increasingly transnational and digital policy world. With a particular focus on traveling models—policy models that become \"viral\" through various vectors, ranging from NGOs and multilateral organizations to the Internet—Marit Tolo Østebø critically examines the hidden dimensions of models and model making. While a policy model may be presented as a \"best practice,\" one that can be scaled up and successfully applied to other places, the local impacts of the model paradigm are far more ambivalent—potentially increasing social inequalities, reinforcing social stratification, and concealing injustice. With this book, Østebø ultimately calls for a reflexive critical anthropology of the production, circulation, and use of models as instruments for social change.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction\u003cbr\u003e  1. The Village\u003cbr\u003e  2. Ethiopia—The Real Wakanda?\u003cbr\u003e  3. The Emergence of a Traveling Model\u003cbr\u003e  4. Alayhim—A Potential Disruption\u003cbr\u003e  5. Modes of Transmission\u003cbr\u003e  6. Going Viral\u003cbr\u003e  7. Conditional Virality\u003cbr\u003e  8. Being a Model\u003cbr\u003e  Conclusion: Infected\u003cbr\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Stanford University Press","offers":[{"title":"Brand New","offer_id":52610616099096,"sku":"9781503614512","price":73.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/village-gone-viral-understanding-the-spread-of-policy-models-in-a-digital-age-hardback-9781503614512","provider":"Freshly Printed Books","version":"1.0","type":"link"}