{"product_id":"viewpoints-and-controversies-in-sensory-science-and-consumer-product-testing-hardback-9780917678578","title":"Viewpoints and Controversies in Sensory Science and Consumer Product Testing (Hardback) 9780917678578","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eViewpoints and Controversies in Sensory Science and Consumer Product Testing\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eHoward R. Moskowitz (Author), Alejandra M. Muñoz (Author), Maximo C. Gacula, Jr. (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780917678578, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 7 February 2005\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e492 pages\u003cbr\u003e23.6 x 16 x 3.6 cm, 0.907 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. The Role of Sensory Science in the Coming Decade. \u003cp\u003e2. International Sensory Science.\u003c\/p\u003e \u003cp\u003e3. Sensory Mythology.\u003c\/p\u003e \u003cp\u003e4. Contrasting R\u0026amp;D, Sensory Science, and Marketing Research Approaches.\u003c\/p\u003e \u003cp\u003e5. Validity and Reliability in Sensory Science.\u003c\/p\u003e \u003cp\u003e6. The Interface Between Psychophysics and Sensory Science: Methods vs. Real Knowledge.\u003c\/p\u003e \u003cp\u003e7. Descriptive Panel\/Experts vs. Consumers.\u003c\/p\u003e \u003cp\u003e8. Sample Issues in Consumer Testing.\u003c\/p\u003e \u003cp\u003e9. Hedonics, Just-About-Right, Purchase and Other Scales in Consumer Tests.\u003c\/p\u003e \u003cp\u003e10. Asking Consumers to Rate Product Attributes.\u003c\/p\u003e \u003cp\u003e11. Questionnaire Design.\u003c\/p\u003e \u003cp\u003e12. Choice of Population in Consumer Studies.\u003c\/p\u003e \u003cp\u003e13. Biases Due to Changing in Market Conditions.\u003c\/p\u003e \u003cp\u003e14. Sample Size N or Number of Respondents.\u003c\/p\u003e \u003cp\u003e15. The Use and Caveats of Qualitative Research in the Decision Making Process.\u003c\/p\u003e \u003cp\u003e16. The Four D's of Sensory Science: Difference, Discrimination, Dissimilarity, Distance.\u003c\/p\u003e \u003cp\u003e17. Replication in Sensory and Consumer testing.\u003c\/p\u003e \u003cp\u003e18. Language Development in Descriptive Analysis and the Formation of Sensory Concepts.\u003c\/p\u003e \u003cp\u003e19. Use of References in Descriptive Analysis.\u003c\/p\u003e \u003cp\u003e20. Training Time in Descriptive Analysis.\u003c\/p\u003e \u003cp\u003e21. Consumer-Descriptive Data Relationships in Sensory Science.\u003c\/p\u003e \u003cp\u003e22. Product and Panelist Variability in Sensory Testing.\u003c\/p\u003e \u003cp\u003e23. Foundations of Sensory Science by Daniel Ennis.\u003c\/p\u003e \u003cp\u003e24. Applications of SAS Programming Language in Sensory Analysis by Maximo Gacula, Jr.\u003c\/p\u003e \u003cp\u003e25. Advances and the Future of Data Collection Systems in Sensory Science by André Arborgast, Chris Findlay and Paul Lichtman.\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Chemistry [\u003ca title=\"See our other books on Chemistry\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Chemistry%20%5BPN%5D%22\"\u003ePN\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52410752434456,"sku":"9780917678578","price":145.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780917678578.jpg?v=1784251747","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/viewpoints-and-controversies-in-sensory-science-and-consumer-product-testing-hardback-9780917678578","provider":"Freshly Printed Books","version":"1.0","type":"link"}