{"product_id":"vegas-brews-craft-beer-and-the-birth-of-a-local-scene-hardback-9781479885251","title":"Vegas Brews; Craft Beer and the Birth of a Local Scene (Hardback) 9781479885251","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eVegas Brews\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCraft Beer and the Birth of a Local Scene\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMichael Ian Borer (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781479885251\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 October 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e22.9 x 15.2 x 2.8 cm, 0.635 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003eBorer makes a crucial contribution by drawing attention to the ways people still make places as well, in their day-to-day lives through symbolic engagement with place reputations and their consequences. (American Journal of Sociology) \u003ci\u003eVegas Brews\u003c\/i\u003e captures the stories of the emergence of craft brewers within the unique sociology of Las Vegas, cultivating an oasis in the desert for beer drinkers in Nevada. - Paul Gatza, Director of the Brewers Association Is there a place for authenticity in a world of artifice and consumerism? Focusing on the microbrewery scene in Las Vegas, Michael Ian Borer answers this question by showing us in detail how collaboration, craftsmanship, skill, honor, and place-making coexist side by side. Rich in ethnographic detail, \u003ci\u003eVegas Brews\u003c\/i\u003e is a great contribution to the study of how culture can shape the city landscape, and how cities, in turn, can shape culture. - Claudio E. Benzecry, author of The Opera Fanatic: Ethnography of an Obsession This is a commendable text that will be indispensable to anyone researching urban redevelopment, consumption, brewing, or the role of community and scene in cultural production and innovation. It should also be on every ethnographic research methods reading list. (Symbolic Interaction)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eAn inside look at how craft beer makers and IPA devotees come together to brew, taste, and enjoy fine ale while also building a sense of community in Las Vegas \u003c\/b\u003e\u003cbr\u003e Equally reviled and revered as Sin City, Las Vegas is both exceptional and emblematic of contemporary American cultural practices and tastes. Michael Ian Borer takes us inside the burgeoning Las Vegas craft beer scene to witness how its adherents use beer to create and foster not just a local culture but a locals' culture. Through compelling, detailed first-hand accounts and interviews, Vegas Brews provides an unprecedented look into the ways that brewers, distributors, bartenders, and drinkers fight against the perceived and preconceived norm about what \"happens in Vegas\" and lay claim to a part of their city that is too often overshadowed by the bright lights of tourist sites. Borer shows how our interactions with the things we care about—and the ways that we care about how they're made, treated, and consumed—can lead to new senses of belonging and connections with and to others and the places where we live.\u003cbr\u003e In a world where people and things move around at an extraordinary pace, the folks Borer spent time talking (and drinking) with remind us to slow down and learn how to taste the \"good life,\" or at least a semblance of it, even in a city where style is often valued over substance.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"NYU Press","offers":[{"title":"Brand New","offer_id":52595422724376,"sku":"9781479885251","price":79.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/vegas-brews-craft-beer-and-the-birth-of-a-local-scene-hardback-9781479885251","provider":"Freshly Printed Books","version":"1.0","type":"link"}