{"product_id":"valuable-and-visible-redefining-personal-branding-by-leading-with-impact-over-image-hardback-9781394395002","title":"Valuable and Visible; Redefining Personal Branding by Leading with Impact Over Image (Hardback) 9781394395002","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eValuable and Visible\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eRedefining Personal Branding by Leading with Impact Over Image\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eVanessa Errecarte (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394395002, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 30 April 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e23.1 x 15.8 x 2.5 cm, 0.476 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eYou’re tired. You’ve done everything right—and everyone else keeps getting chosen but you.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you feel overlooked and don’t know where to begin, \u003cb\u003e\u003ci\u003eValuable \u0026amp; Visible\u003c\/i\u003e\u003c\/b\u003e gives you a clear, simple way to change that.\u003c\/p\u003e \u003cp\u003eVanessa Errecarte, award-winning UC Davis MBA instructor and creator of one of the nation’s first MBA-level personal branding courses, teaches a different approach: A service-first personal brand, where your ideas make you memorable, your clarity builds credibility, and your ideas get you noticed and chosen before you ever have to chase them.\u003c\/p\u003e \u003cp\u003eThis is where most advice gets it wrong: The real problem isn’t a lack of talent or ability, it’s that you aren’t memorable yet.\u003c\/p\u003e \u003cp\u003eIn today’s AI-driven, digital world, where everything sounds polished and the same, distinction is what drives memorability. No algorithm hacking. No performance. No self-promotion required.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEveryone says personal branding is about you. Everyone is wrong.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe best brands don’t talk about themselves.\u003cbr\u003e They help people think more clearly.\u003cbr\u003e They simplify problems.\u003cbr\u003e They share what they know.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eValuable \u0026amp; Visible\u003c\/i\u003e \u003c\/b\u003ehelps you do the same.\u003c\/p\u003e \u003cp\u003eInside, you’ll learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTurn your expertise into ideas people remember and repeat.\u003c\/li\u003e \u003cli\u003eShare your thinking in a way that builds trust and credibility.\u003c\/li\u003e \u003cli\u003eCreate visibility by helping others, not performing for them.\u003c\/li\u003e \u003cli\u003eBecome known for a clear point of view that opens real doors.\u003c\/li\u003e \u003cli\u003eCreate a pull effect to gain opportunities, clients, business and organizational growth, and more.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis is a redefined personal branding method—one built on contribution, clarity, and original insight. Because when people trust you, they remember you, and when they remember you, they choose you.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003eAI Disclosure xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I ESTABLISH Your Brand Vision and Audience 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Redefining Personal Branding 3\u003c\/p\u003e \u003cp\u003eChapter 2 Your Vision, Their Breakthrough 17\u003c\/p\u003e \u003cp\u003eChapter 3 Audience First, always 33\u003c\/p\u003e \u003cp\u003eChapter 4 Tell the TRUTH to Stop Their Scroll 47\u003c\/p\u003e \u003cp\u003eChapter 5 Add Relatability to the TRUTH 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II PACKAGE Your Insights and Frameworks 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Name and Claim What You Stand For 75\u003c\/p\u003e \u003cp\u003eChapter 7 From Digital Renter to Digital Owner 89\u003c\/p\u003e \u003cp\u003eChapter 8 Frameworks and Your First Thought Leadership Piece 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III INFORM Your Audience with Impactful Content 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Your Simplified Digital Funnel 125\u003c\/p\u003e \u003cp\u003eChapter 10 The Words That Power Your Funnel 139\u003c\/p\u003e \u003cp\u003eChapter 11 The FaceTime Effect 157\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Cultivate a Presence That Grows and Scales with You 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 Should I Charge for This? 177\u003c\/p\u003e \u003cp\u003eChapter 13 Surprising and Uncommon Marketing Strategies 191\u003c\/p\u003e \u003cp\u003eChapter 14 Your Working Brand Plan 203\u003c\/p\u003e \u003cp\u003eChapter 15 You’ll Never Be Ready. Start Anyway 215\u003c\/p\u003e \u003cp\u003eAppendix: Fifty- Two Power Prompts for Story Lead- Ins 227\u003c\/p\u003e \u003cp\u003eNotes 231\u003c\/p\u003e \u003cp\u003eAcknowledgments 243\u003c\/p\u003e \u003cp\u003eAuthor Bio 247\u003c\/p\u003e \u003cp\u003eIndex 249\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52433833001240,"sku":"9781394395002","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394395002.jpg?v=1784854809","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/valuable-and-visible-redefining-personal-branding-by-leading-with-impact-over-image-hardback-9781394395002","provider":"Freshly Printed Books","version":"1.0","type":"link"}