{"product_id":"ux-for-dummies-paperback-softback-9781118852781","title":"UX For Dummies (Paperback \/ softback) 9781118852781","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eUX For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eKevin P. Nichols (Author), Donald Chesnut (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118852781, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 15 August 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e23.4 x 18.5 x 1.8 cm, 0.612 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eGet up to speed quickly on the latest in user experience strategy and design\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eUX For Dummies\u003c\/i\u003e is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your company's web presence on the needs of your customers, gaining the skills you need to be effective in the field of user experience design.\u003c\/p\u003e \u003cp\u003eWhether it's the interface, graphics, industrial design, physical interaction or a user manual, being anything less than on point can negatively affect customer satisfaction and retention. User experience design fully encompasses traditional human-computer interaction design, and extends it to address all aspects of a product or service as perceived by users. \u003ci\u003eUX For Dummies\u003c\/i\u003e provides comprehensive guidance to professionals looking to understand and apply effective UX strategies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDefines UX and offers assistance with determining users and modelling the user experience\u003c\/li\u003e \u003cli\u003eProvides details on creating a content strategy and building information architectures\u003c\/li\u003e \u003cli\u003eExplores visual design and designing for specific channels\u003c\/li\u003e \u003cli\u003eDelves into UX testing and methods for keeping your site relevant\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe UX field is growing rapidly as companies realise that meeting your business goals requires a web presence aligned with customer needs. This alignment demands smart strategy and even smarter design. Consultants, designers and practitioners must all be on board if the result is to be cohesive and effective. \u003ci\u003eUX For Dummies\u003c\/i\u003e provides the information and expert advice you need to get up to speed quickly.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Getting Started with UX 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Defining UX and the Process 7\u003c\/p\u003e \u003cp\u003eChapter 2: Examining Why You Should Use UX 25\u003c\/p\u003e \u003cp\u003eChapter 3: Determining Your Users 37\u003c\/p\u003e \u003cp\u003eChapter 4: Modeling the Experience 57\u003c\/p\u003e \u003cp\u003eChapter 5: Understanding UX as (R)evolution 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Components of Design 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Taming the Beast: Understanding What You Do and Don’t Have 91\u003c\/p\u003e \u003cp\u003eChapter 7: Developing Content Strategy 111\u003c\/p\u003e \u003cp\u003eChapter 8: Designing the Content Strategy 131\u003c\/p\u003e \u003cp\u003eChapter 9: Building the Information Architecture 155\u003c\/p\u003e \u003cp\u003eChapter 10: Designing for Specific Channels 175\u003c\/p\u003e \u003cp\u003eChapter 11: Diving into Visual Design 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Your UX in Action 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12: Testing: How It Can Save Your UX 219\u003c\/p\u003e \u003cp\u003eChapter 13: Measuring Your UX to Keep It Relevant 235\u003c\/p\u003e \u003cp\u003eChapter 14: Making It Past the Finish Line 257\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: The Part of Tens 271\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Ten Reasons Why the User Is Your Most Important Consideration 273\u003c\/p\u003e \u003cp\u003eChapter 16: Ten Ways to Ensure That Your UX Is Best in Class 279\u003c\/p\u003e \u003cp\u003eChapter 17: Ten UX Principles That Never Change 285\u003c\/p\u003e \u003cp\u003eGlossary 289\u003c\/p\u003e \u003cp\u003eIndex 299\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Internet guides \u0026amp; online services [\u003ca title=\"See our other books on Internet guides \u0026amp; online services\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Internet%20guides%20\u0026amp;%20online%20services%20%5BUDB%5D%22\"\u003eUDB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52458371088664,"sku":"9781118852781","price":16.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118852781.jpg?v=1785371778","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/ux-for-dummies-paperback-softback-9781118852781","provider":"Freshly Printed Books","version":"1.0","type":"link"}