{"product_id":"untapped-options-building-links-between-marketing-and-human-resources-to-achieve-organizational-goals-in-health-care-hardback-9780787955373","title":"Untapped Options; Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care (Hardback) 9780787955373","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eUntapped Options\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eBuilding Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBea Northcott (Author), Janette Helm (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780787955373, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 12 April 2000\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.3 x 16 x 2.2 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eAn AHA Press\/Jossey-Bass Resource\u003cbr\u003e \u003cbr\u003e Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed. Bea Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence. Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of Figures and Table xi \u003cbr\u003e\u003cbr\u003eAbout the Authors xiii \u003cbr\u003e\u003cbr\u003eAcknowledgments xv\u003cbr\u003e \u003cbr\u003eThe Untapped Option 1 \u003cp\u003eCreating and Evaluating Mission, Vision, and Values 23\u003c\/p\u003e \u003cp\u003eImplementing Mission, Vision, and Values 47\u003c\/p\u003e \u003cp\u003eLinking Human Resources and Marketing 71\u003c\/p\u003e \u003cp\u003eRecruiting and Motivating a Changing Workforce 97\u003c\/p\u003e \u003cp\u003eHiring the Right People 121\u003c\/p\u003e \u003cp\u003eTraining and Performance Development 139\u003c\/p\u003e \u003cp\u003eStructuring Employee Benefits 159\u003c\/p\u003e \u003cp\u003eMarketing 179\u003c\/p\u003e \u003cp\u003eBeginning the Change Process 205\u003cbr\u003e\u003cbr\u003eIndex 213\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Medicine: general issues [\u003ca title=\"See our other books on Medicine: general issues\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Medicine:%20general%20issues%20%5BMB%5D%22\"\u003eMB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52410657112344,"sku":"9780787955373","price":56.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780787955373.jpg?v=1784247023","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/untapped-options-building-links-between-marketing-and-human-resources-to-achieve-organizational-goals-in-health-care-hardback-9780787955373","provider":"Freshly Printed Books","version":"1.0","type":"link"}