{"product_id":"unlikely-victory-how-general-electric-succeeded-in-the-chemical-industry-hardback-9780816908196","title":"Unlikely Victory; How General Electric Succeeded in the Chemical Industry (Hardback) 9780816908196","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eUnlikely Victory\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow General Electric Succeeded in the Chemical Industry\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJerome T. Coe (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780816908196, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 October 2005\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e219 pages\u003cbr\u003e23.6 x 16 x 1.8 cm, 0.445 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eMany companies that stray too far from their core business fail. So how is it that General Electric, a major electrical manufacturing company, ended up as one of the top U.S. chemical producers—with 1998 sales of $6.6 billion? In Unlikely Victory, Jerome T. Coe, a retired 40-year career employee with General Electric, who spent more than 20 years as a manager of the company’s chemical businesses, suggests that it was a combination of necessity, forward-thinking of the engineers, and managers wise enough to give them breathing room. “Much of what they did (then) was counter to the prevailing GE culture,” he writes. “Today, it has become the corporate culture.” The book tells the whole story of this successful business model, from the early years of GE chemistry through the company’s successes with silicones, synthetic diamond, Lexan polycarbonate plastic, and other high-performance thermoplastics. It also profiles four scientists and five managers—including former CEO John F. Welch, Jr., a chemical engineer and a product of the GE plastic business—who made a significant difference in the company’s chemical success. The book is amply illustrated with photographs of the people, products, and plants that contributed to one of America’s most unusual corporate success stories.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface v  \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003e1. What's General Electric Doing in the Chemical Business? 1\u003c\/p\u003e \u003cp\u003e2. Early Years of GE Chemistry 1900 - 1948 9\u003cbr\u003e \u003ci\u003eElectrical Insulation; Silicones; GE Forms a Chemical Division\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3. GE Silicones: 1940 - 1964 27\u003cbr\u003e \u003ci\u003eForms Shaky Start to Successful Business\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4. Loctite 45\u003cbr\u003e \u003ci\u003eAn Invention that Got Away\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5. Synthetic Diamond 49\u003cbr\u003e \u003ci\u003eGE Break-Through Caps Two Centuries of Research\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6. Lexan Polycarbonate: 1953 - 1968 69\u003cbr\u003e \u003ci\u003eThe \"Unbreakable\" Thermoplastic\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7. Noryl Thermoplastic: 1956 - 1968 83\u003cbr\u003e \u003ci\u003eVictory Snatched from Jaws of Defeat\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8. GE Engineering Plastics: 1968 - 1987 91\u003cbr\u003e \u003ci\u003eHeadlong Growth to World Leadership\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9. Growth by Means of a Major Acquisition: 1988 - 1991 113\u003cbr\u003e \u003ci\u003eABS Plastics Up for Bid; A New Polycarbonate Process\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10. Laminates and Insulating Materials 123\u003cbr\u003e \u003ci\u003eGE Core-businesses Decline in Importance\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11. GE Silicones: 1965 - 1998 139\u003cbr\u003e \u003ci\u003eSealants Leadership; Word Participation\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12. GE Engineering Plastics: 1992 - 1998 139\u003cbr\u003e \u003ci\u003eAfter Recession, Growth Resumes\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13. People Make the Difference 159\u003cbr\u003e \u003ci\u003eFour Scientist: Eugene G. Rochow, H. Tracy Hill and the GE Diamond Research Team, Daniel W. Fox, Allan S. Hay.\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eFive Managers: Abraham L. Marshall, Charles E. Reed, John F. Wells, Jr., Glen H. Hiner, Gary L. Rogers\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14. Summation 178\u003cbr\u003e \u003ci\u003eHow Big an Achievement? How Attained? Nine Strategies\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eGlossary 195\u003c\/p\u003e \u003cp\u003eA. Thermoplastic Polymers, Compounds, and Blends 195\u003c\/p\u003e \u003cp\u003eB. Trade-names, Companies, and Chemical Terms 196\u003c\/p\u003e \u003cp\u003eC. GE Organization Notes 199\u003c\/p\u003e \u003cp\u003eChapter References 201\u003c\/p\u003e \u003cp\u003eNames Index 211\u003c\/p\u003e \u003cp\u003eSubject Index 215\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Chemistry [\u003ca title=\"See our other books on Chemistry\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Chemistry%20%5BPN%5D%22\"\u003ePN\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-AIChE","offers":[{"title":"Brand New","offer_id":52410714128664,"sku":"9780816908196","price":76.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780816908196.jpg?v=1784249818","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/unlikely-victory-how-general-electric-succeeded-in-the-chemical-industry-hardback-9780816908196","provider":"Freshly Printed Books","version":"1.0","type":"link"}