{"product_id":"understanding-the-metaverse-a-business-and-ethical-guide-hardback-9781119911807","title":"Understanding the Metaverse; A Business and Ethical Guide (Hardback) 9781119911807","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eUnderstanding the Metaverse\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Business and Ethical Guide\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eNick Rosa (Author), Tom Furness (Foreword by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119911807, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 27 October 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.8 x 15.8 x 1.5 cm, 0.68 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eAn expansive discussion of the mechanics, framework, and implications of the metaverse\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eUnderstanding the Metaverse: A Business and Ethical Guide\u003c\/i\u003e, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future. He also describes the commercial, ethical, and sociological implications of this technology, showing you the threats and opportunities that individuals and businesses are likely to encounter as they approach the metaverse for the first time.\u003c\/p\u003e \u003cp\u003eIn the book, you'll discover:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow the technology is shaping the human evolution and society\u003c\/li\u003e \u003cli\u003eHow game mechanics and experience design are key to unlock the full potential of the Metaverse unlocking a new frontier for social interaction\u003c\/li\u003e \u003cli\u003eHow Blockchain, digital currencies, and tokenomics are opening a new financial landscape for brands, creators and communities\u003c\/li\u003e \u003cli\u003eHow Artificial intelligence and deep learning will shape the way businesses will conduct commerce in the Metaverse\u003c\/li\u003e \u003cli\u003eThe ethical implications of designing highly emotionally impactful immersive experiences\u003c\/li\u003e \u003cli\u003eThe potential dangers derived by the misuse of biometric and personal data to exploit consumer behaviour and for mass manipulation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA thoroughly insightful discussion of a fascinating intersection of technology and humanity, \u003ci\u003eUnderstanding the Metaverse\u003c\/i\u003e belongs on the bookshelves of business leaders, technology enthusiasts, marketers, entrepreneurs, and anyone else with an interest in the next frontier of human achievement.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments and Dedication ix\u003c\/p\u003e \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e1 Technology and Human Evolution 1\u003c\/p\u003e \u003cp\u003e2 Digital Primitives and Emergence -- A Case for Digital Selection 23\u003c\/p\u003e \u003cp\u003e3 From Dystopia to Utopia -- Enter the Metaverse 39\u003c\/p\u003e \u003cp\u003e4 From Gaming to Metaverse -- How Game Mechanics and Technology are Going to Change the World 57\u003c\/p\u003e \u003cp\u003e5 An Unhackable and Decentralised Revolution -- Enter Blockchain and Crypto 79\u003c\/p\u003e \u003cp\u003e6 A Brave New World 103\u003c\/p\u003e \u003cp\u003e7 Sociology of the Metaverse 127\u003c\/p\u003e \u003cp\u003e8 Suggestions for a Strategic Approach to the Metaverse for Businesses 153\u003c\/p\u003e \u003cp\u003e9 The Key Role of Artificial Intelligence and Deep Learning for the Metaverse 177\u003c\/p\u003e \u003cp\u003eClosing Thoughts 191\u003c\/p\u003e \u003cp\u003eAbout the Author 201\u003c\/p\u003e \u003cp\u003eIndex 203\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52501421981976,"sku":"9781119911807","price":18.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119911807.jpg?v=1786237177","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/understanding-the-metaverse-a-business-and-ethical-guide-hardback-9781119911807","provider":"Freshly Printed Books","version":"1.0","type":"link"}