{"product_id":"understanding-mobility-as-a-service-maas-past-present-and-future-paperback-9780128200445","title":"Understanding Mobility as a Service (MaaS); Past, Present and Future (Paperback) 9780128200445","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eUnderstanding Mobility as a Service (MaaS)\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003ePast, Present and Future\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eExamines all facets of MaaS, assessing its role in the evolution of today's and tomorrow's transport systems\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid A. Hensher (Author), Corinne Mulley (Author), Chinh Ho (Author), Yale Wong (Author), Göran Smith (Author), John D. Nelson (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780128200445, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 6 May 2020\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e204 pages\u003cbr\u003e22.9 x 15.1 x 1.4 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"This book is an important contribution to the growing interest in MaaS and provides a thoroughly researched reference source. The book is an enjoyable read and should be on the bookshelves of all professionals interested in getting an up to date briefing of the MaaS journey to date. The authors have really gone through the materials existing to date and point out level of understanding we have at the moment. In particular the chapter 2.5 in which modal efficiency and the rationale for integration is discussed is an important contribution to knowledge. I commend the authors for this stimulating book.\" --\u003cb\u003eSampo Hietanen, Founder CEO - MaaS Global\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This book is an important contribution to the growing interest in Mobility-as-a-Service (MaaS). It should be an important reference for academics as well as practitioners in clarifying the concept as well as providing an up to date summary of research on MaaS. Even though all chapters are important contributions, I found the chapter on institutional barriers and governance particularly interesting to read in that it not only describes the challenges associated with but proposes strategies by which the development and diffusion of MaaS could be addressed. I commend the authors for an interesting and stimulating book.\" --\u003cb\u003eI.C. MariAnne Karlsson, Professor and Head of Division of Design \u0026amp; Human Factors, Department of Industrial and Materials Science - Chalmers University of Technology\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This book is a critical examination of MaaS globally and shows a coherent depth of research that we have not seen to date. It will become the definitive source for MaaS and its honesty and analysis means that it will be a benchmark for the state of MaaS. The chapter on pilot programs for MaaS provides a holistic review of global initiatives that draws on some of the successes and limited wins for MaaS and shows why MaaS has started to work and in some instances why it hasn't succeeded as well as planned, but this feeds directly into the next chapter that then asks the critical question for businesses and cities alike 'What is the potential for MaaS'. I recommend that this book becomes essential reading and reference for all mobility professionals.\" --\u003cb\u003eAndy Taylor, Strategy Director - Cubic Transportation Systems, Inc.\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eThe widespread adoption of smartphones, ridesharing and carsharing have disrupted the transport sector. In cities around the world, new mobility services are both welcomed and challenged by regulators and incumbent operators. Mobility as a Service (MaaS), an ecosystem designed to deliver collaborative and connected mobility services in a society increasingly embracing a sharing culture, is at the center of this disruption. \u003c\/p\u003e  \u003cp\u003e\u003ci\u003eUnderstanding Mobility as a Service (MaaS): Past, Present and Future\u003c\/i\u003e examines such topics as:\u003c\/p\u003e  \u003cul\u003e  \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eHow likely MaaS will be implemented in one digital platform app\u003c\/li\u003e \u003cli\u003eWhether MaaS will look the same in all countries\u003c\/li\u003e \u003cli\u003eThe role multi-modal contract brokers play\u003c\/li\u003e \u003cli\u003eMobility regulations and pricing models\u003c\/li\u003e \u003cli\u003eMaaS trials, their impacts and consequences\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eWritten by the leading thinkers in the field for researchers, practitioners, and policy makers, \u003ci\u003eU\u003c\/i\u003e\u003ci\u003enderstanding Mobility as a Service (MaaS): Past, Present and Future\u003c\/i\u003e serves as a single source on all the current and evolving developments, debates, and challenges.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e1. Overview of book 2. What is MaaS and how it fits into the transport landscape 3. Global debate and experience with MaaS 4. MaaS trials – what have we learnt? 5. What do we know about market interest and potential uptake 6. How might MaaS be best introduced to the market? 7. Institutional Barriers and Governance 8. MaaS and issues impacting the broader transport and societal goals 9. Future Challenges \u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Transport: general interest [\u003ca title=\"See our other books on Transport: general interest\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Transport:%20general%20interest%20%5BWG%5D%22\"\u003eWG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Elsevier","offers":[{"title":"Default Title","offer_id":46648515887384,"sku":"9780128200445","price":75.79,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780128200445.jpg?v=1694092014","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/understanding-mobility-as-a-service-maas-past-present-and-future-paperback-9780128200445","provider":"Freshly Printed Books","version":"1.0","type":"link"}