{"product_id":"understanding-companies-and-markets-a-strategic-approach-paperback-softback-9780631190998","title":"Understanding Companies and Markets; A Strategic Approach (Paperback \/ softback) 9780631190998","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eUnderstanding Companies and Markets\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Strategic Approach\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBryan Lowes (Author), Christopher Pass (Author), Stuart Sanderson (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780631190998, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 23 July 1994\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e324 pages\u003cbr\u003e24.6 x 17.4 x 2.5 cm, 0.595 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices. \u003cbr\u003e An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction. 1. Business Strategy: An Overview. 2. Industrial Economics: An Overview. 3. Company Objectives. 4. Company Management and Organisation. 5. Horizontal Expansion. 6. Vertical Expansion. 7. Conglomerate Expansion. 8. A Framework for Analyzing Markets and Competitiveness. 9. Costs. 10. Prices. 11. Product Differentiation. 12. Market Entry and Exit. 13. Multinational Companies. 14. Market Performance and Public Policy. Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52316777054488,"sku":"9780631190998","price":25.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780631190998.jpg?v=1781824711","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/understanding-companies-and-markets-a-strategic-approach-paperback-softback-9780631190998","provider":"Freshly Printed Books","version":"1.0","type":"link"}