{"product_id":"ultimate-book-of-business-brands-insights-from-the-worlds-50-greatest-brands-paperback-softback-9781841124391","title":"Ultimate Book of Business Brands; Insights from the World's 50 Greatest Brands (Paperback \/ softback) 9781841124391","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eUltimate Book of Business Brands\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eInsights from the World's 50 Greatest Brands\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eStuart Crainer (Author), Des Dearlove (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781841124391, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 29 October 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.6 x 16.4 x 1.9 cm, 0.425 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eThe Ultimate Book of Business Brands\u003c\/i\u003e contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. \u003ci\u003eThe Ultimate Book of Business Brands\u003c\/i\u003e shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgements.  \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eAmerican Express.\u003c\/p\u003e \u003cp\u003eApple.\u003c\/p\u003e \u003cp\u003eBarbie.\u003c\/p\u003e \u003cp\u003eBenetton.\u003c\/p\u003e \u003cp\u003eBudweiser.\u003c\/p\u003e \u003cp\u003eCoca-Cola.\u003c\/p\u003e \u003cp\u003eDisney.\u003c\/p\u003e \u003cp\u003eFederal Express.\u003c\/p\u003e \u003cp\u003eThe Gap.\u003c\/p\u003e \u003cp\u003eGeneral Electric.\u003c\/p\u003e \u003cp\u003eGillette.\u003c\/p\u003e \u003cp\u003eGoodyear.\u003c\/p\u003e \u003cp\u003eGuinness.\u003c\/p\u003e \u003cp\u003eHåagen-Dazs.\u003c\/p\u003e \u003cp\u003eHarley-Davidson.\u003c\/p\u003e \u003cp\u003eHarvard Business School.\u003c\/p\u003e \u003cp\u003eHeineken.\u003c\/p\u003e \u003cp\u003eHeinz.\u003c\/p\u003e \u003cp\u003eHertz Car-Hire.\u003c\/p\u003e \u003cp\u003eHewlett-Packard.\u003c\/p\u003e \u003cp\u003eHoliday Inn.\u003c\/p\u003e \u003cp\u003eHoover.\u003c\/p\u003e \u003cp\u003eIBM.\u003c\/p\u003e \u003cp\u003eIkea.\u003c\/p\u003e \u003cp\u003eIntel.\u003c\/p\u003e \u003cp\u003eKellogg's.\u003c\/p\u003e \u003cp\u003eKodak.\u003c\/p\u003e \u003cp\u003eLego.\u003c\/p\u003e \u003cp\u003eLevi-Strauss.\u003c\/p\u003e \u003cp\u003eMarlboro.\u003c\/p\u003e \u003cp\u003eMars.\u003c\/p\u003e \u003cp\u003eMcDonald's.\u003c\/p\u003e \u003cp\u003eMcKinsey \u0026amp; Co.\u003c\/p\u003e \u003cp\u003eMercedes-Benz.\u003c\/p\u003e \u003cp\u003eMicrosoft.\u003c\/p\u003e \u003cp\u003eNescafé.\u003c\/p\u003e \u003cp\u003eNike .\u003c\/p\u003e \u003cp\u003eRed Cross.\u003c\/p\u003e \u003cp\u003eReuters.\u003c\/p\u003e \u003cp\u003eRolls-Royce.\u003c\/p\u003e \u003cp\u003eSears, Roebuck.\u003c\/p\u003e \u003cp\u003eSony.\u003c\/p\u003e \u003cp\u003eStarbucks.\u003c\/p\u003e \u003cp\u003eSwatch.\u003c\/p\u003e \u003cp\u003eToyota.\u003c\/p\u003e \u003cp\u003eVirgin.\u003c\/p\u003e \u003cp\u003eWal-Mart.\u003c\/p\u003e \u003cp\u003eWrigley's.\u003c\/p\u003e \u003cp\u003eXerox.\u003c\/p\u003e \u003cp\u003eYamaha.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52507206811928,"sku":"9781841124391","price":14.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781841124391.jpg?v=1786439714","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/ultimate-book-of-business-brands-insights-from-the-worlds-50-greatest-brands-paperback-softback-9781841124391","provider":"Freshly Printed Books","version":"1.0","type":"link"}