{"product_id":"ui-is-communication-how-to-design-intuitive-user-centered-interfaces-by-focusing-on-effective-communication-paperback-9780123969804","title":"UI is Communication; How to Design Intuitive, User Centered Interfaces by Focusing on Effective Communication (Paperback) 9780123969804","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eUI is Communication\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Design Intuitive, User Centered Interfaces by Focusing on Effective Communication\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003eAn approachable, practical communication-based guide to interaction and visual design that designers and non-designers can immediately apply to their projects to make solid design decisions quickly and confidently.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eEverett N McKay (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780123969804, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 5 August 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e378 pages\u003cbr\u003e23.4 x 19 x 2.4 cm, 0.77 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"Here [McKay] offers a guide to designing user interfaces by drawing on principles and common-sense insight about communication. There are no prerequisites, he says, no assumptions about the reader's field or level of experience.\" --\u003cb\u003eReference and Research Book News, October 2013\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The best teammate a designer can have is a communication specialist to look over your shoulder. Having Everett's book is the next best thing to having him on your team.\" --\u003cb\u003eBert Keely, Architect of Windows Pen and Touch\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"McKay practices what he preaches – UI is Communication is relevant, readable, entertaining, and chock full of useful examples.\" --\u003cb\u003eCarolyn Snyder, Snyder Consulting\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eUser interface design is a challenging, multi-disciplinary activity that requires understanding a wide range of concepts and techniques that are often subjective and even conflicting. Imagine how much it would help if there were a single perspective that you could use to simplify these complex issues down to a small set of objective principles. In \u003ci\u003eUI is Communication\u003c\/i\u003e, Everett McKay explains how to design intuitive user interfaces by focusing on effective human communication. A user interface is ultimately a conversation between users and technology. Well-designed user interfaces use the language of UI to communicate to users efficiently and naturally. They also recognize that there is an emotional human being at the other end of the interaction, so good user interfaces strive to make an emotional connection. Applying what you learn from \u003ci\u003eUI is Communication\u003c\/i\u003e will remove much of the mystic, subjectiveness, and complexity from user interface design, and help you make better design decisions with confidence. It’s the perfect introduction to user interface design.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eChapter 1: Communication Design Principles\u003c\/p\u003e \u003col\u003e \u003cp\u003e \u003c\/p\u003e\n\u003c\/ol\u003e \u003cp\u003eChapter 2: Interaction Design\u003c\/p\u003e \u003col\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/ol\u003e \u003cp\u003eChapter 3: Visual Design\u003c\/p\u003e \u003col\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/ol\u003e \u003cp\u003eChapter 4: Communicating to People\u003c\/p\u003e \u003col\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/ol\u003e \u003cp\u003eChapter 5: A Communication-driven Design Process\u003c\/p\u003e \u003col\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/ol\u003e \u003cp\u003eChapter 6: UI Design Case Studies\u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eGlossary\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Human-computer interaction [\u003ca title=\"See our other books on Human-computer interaction\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Human-computer%20interaction%20%5BUYZ%5D%22\"\u003eUYZ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":46648191123736,"sku":"9780123969804","price":28.59,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780123969804.jpg?v=1694089238","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/ui-is-communication-how-to-design-intuitive-user-centered-interfaces-by-focusing-on-effective-communication-paperback-9780123969804","provider":"Freshly Printed Books","version":"1.0","type":"link"}