{"product_id":"typophoto-new-typography-and-the-reinvention-of-photography-paperback-softback-9781517918231","title":"Typophoto; New Typography and the Reinvention of Photography (Paperback \/ softback) 9781517918231","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTypophoto\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eNew Typography and the Reinvention of Photography\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJessica D. Brier (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781517918231\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 22 April 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages, 51 black \u0026amp; white illustrations, 44 color plates\u003cbr\u003e22.9 x 17.8 x 2 cm, 0.594 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e \"A novel interplay between text and image, \u003ci\u003eTypophoto\u003c\/i\u003e fused - as Jessica D. Brier demonstrates in this insightful account - the interests of advertisers with those of the avant-garde, thus instigating a process that ultimately resulted in the ubiquitous pixelated imagery of our own day.\" - Kathleen James-Chakraborty, author of \u003ci\u003eModernism as Memory: Building Identity in the Federal Republic of Germany\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e   \u003c\/p\u003e\n\u003cp\u003e \"In this deeply researched book, Jessica D. Brier examines the close relationship between photography, typography, and mass printing in the interwar period, revealing the extent to which this both transformed the landscape of printed matter and the modes of seeing that it engendered. Above all, she highlights the ways new print technologies enabled photography to become the central medium of modernist visual culture. Alongside the key theorists LÁszlÓ Moholy-Nagy, El Lissitzky, and Jan Tschichold, she also brings lesser-known artist–designers like Max Burchartz, Johannes Molzahn, and Georg Trump to the forefront, indicating the range and depth of work produced under the banner of \u003ci\u003eTypophoto\u003c\/i\u003e.\" - Paul Stirton, author of \u003ci\u003eJan Tschichold and the New Typography: Graphic Design Between the World Wars\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e   \u003c\/p\u003e\n\u003cp\u003e \"\u003ci\u003eTypophoto\u003c\/i\u003e is a game-changing publication on the reinvention of photography as a medium through its use in modern graphic design. It is a brilliant rereading of a key moment in modern design and photography.\" - \u003ci\u003eLeonardo\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e   \u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eUnveiling the avant-garde fusion of photography and modern graphic design\u003c\/b\u003e\u003cbr\u003e   \u003c\/p\u003e\n\u003cp\u003e The concept \u003ci\u003eTypophoto\u003c\/i\u003e, the synthesis of photography and typography, was coined by renowned Bauhaus artist and theorist LÁszlÓ Moholy-Nagy and played a foundational role in the modernist graphic design movement known as the New Typography. Jessica D. Brier examines how \u003ci\u003eTypophoto\u003c\/i\u003e was embraced by early graphic designers-a group who ultimately reinvented photography as a tool of modern consumerism. \u003c\/p\u003e\n\u003cp\u003e   \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eTypophoto\u003c\/i\u003e embodied designers’ belief in photography as an efficient form of visual communication, merging the material and the visual by abstracting both typographic and photographic form and transmuting photography into graphic material through the halftone process. Uniquely situating 1920s advertising discourse alongside avant-garde theory and significant interwar photographic concepts, Brier positions \u003ci\u003eTypophoto\u003c\/i\u003e as an analytical framework for considering how photography-as process, image, material, and metaphor-was effectively reconceived through the professionalization of graphic design in Europe and the United States. This was particularly true in Germany, where the capitalist ethos driving the country’s economic recovery bolstered the belief that graphics could create ideal reader-consumers. \u003c\/p\u003e\n\u003cp\u003e   \u003c\/p\u003e\n\u003cp\u003e Tracing \u003ci\u003eTypophoto\u003c\/i\u003e from its inception through New Typography’s experiments with the medium, Brier demonstrates how photography was used as a tool for manipulating perception as it became a visual language of modern life. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e Contents \u003c\/p\u003e\n\u003cp\u003e Introduction: The Photo-Typographer \u003c\/p\u003e\n\u003cp\u003e 1. Photographic Language: A Genealogy of \u003ci\u003eTypophoto,\u003c\/i\u003e 1923–1928 \u003c\/p\u003e\n\u003cp\u003e 2. The Motivation of Form: Defining Legibility in Perceptual Psychology \u003c\/p\u003e\n\u003cp\u003e 3. \u003ci\u003eTypophoto\u003c\/i\u003e and the New Photomontage, 1928–1933 \u003c\/p\u003e\n\u003cp\u003e 4. Too Much and Too Little: Photographic Halftones, Bare and Retouched \u003c\/p\u003e\n\u003cp\u003e 5. \u003ci\u003eTypophoto\u003c\/i\u003e and the Professionalization of Graphic Design: Munich Meisterschule fÜr Deutschlands Buchdrucker, 1927–1932 \u003c\/p\u003e\n\u003cp\u003e Epilogue: Halftone Effects \u003c\/p\u003e\n\u003cp\u003e Acknowledgments \u003c\/p\u003e\n\u003cp\u003e Notes \u003c\/p\u003e\n\u003cp\u003e Index \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Univ Of Minnesota Press","offers":[{"title":"Brand New","offer_id":52521348563224,"sku":"9781517918231","price":21.56,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/typophoto-new-typography-and-the-reinvention-of-photography-paperback-softback-9781517918231","provider":"Freshly Printed Books","version":"1.0","type":"link"}