{"product_id":"trust-and-reputation-for-service-oriented-environments-technologies-for-building-business-intelligence-and-consumer-confidence-hardback-9780470015476","title":"Trust and Reputation for Service-Oriented Environments; Technologies for Building Business Intelligence and Consumer Confidence (Hardback) 9780470015476","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTrust and Reputation for Service-Oriented Environments\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eTechnologies for Building Business Intelligence and Consumer Confidence\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eElizabeth Chang (Author), Farookh Hussain (Author), Tharam Dillon (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470015476, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 21 April 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e384 pages\u003cbr\u003e25.4 x 17.2 x 2.7 cm, 0.794 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"…a useful addition to the library of all those that work in electronic commerce, whether they are technologists or business professionals. Its comprehensiveness and easy-to-follow narrative will be helpful in many projects.\" (\u003ci\u003eComputing Reviews.com\u003c\/i\u003e, October 10, 2006)  \u003cp\u003e\"…this book addresses important issues relative to the creation of confidence in both human\/users (agents) and hardware\/software systems (objects).\" (\u003ci\u003eUbiquity\u003c\/i\u003e, August 1, 2006)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eTrustworthiness technologies and systems for service-oriented environments are re-shaping the world of e-business. By building trust relationships and establishing trustworthiness and reputation ratings, service providers and organizations will improve customer service, business value and consumer confidence, and provide quality assessment and assurance for the customer in the networked economy.  \u003cp\u003e\u003ci\u003eTrust and Reputation for Service-Oriented Environments\u003c\/i\u003e is a complete tutorial on how to provide business intelligence for sellers, service providers, and manufacturers. In an accessible style, the authors show how the capture of consumer requirements and end-user opinions gives modern businesses the competitive advantage.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTrust and Reputation for Service-Oriented Environments:\u003c\/i\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eClarifies trust and security concepts, and defines trust, trust relationships, trustworthiness, reputation, reputation relationships, and trust and reputation models.\u003c\/li\u003e \u003cli\u003eDetails trust and reputation ontologies and databases.\u003c\/li\u003e \u003cli\u003eExplores the dynamic nature of trust and reputation and how to manage them efficiently.\u003c\/li\u003e \u003cli\u003eProvides methodologies for trustworthiness measurement, reputation assessment and trustworthiness prediction.\u003c\/li\u003e \u003cli\u003eEvaluates current trust and reputation systems as employed by companies such as Yahoo, eBay, BizRate, Epinion and Amazon, etc.\u003c\/li\u003e \u003cli\u003eGives ample illustrations and real world examples to help validate trust and reputation concepts and methodologies.\u003c\/li\u003e \u003cli\u003eOffers an accompanying website with lecture notes and PowerPoint slides.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis text will give senior undergraduate and masters level students of IT, IS, computer science, computer engineering and business disciplines a full understanding of the concepts and issues involved in trust and reputation. Business providers, consumer watch-dogs and government organizations will find it an invaluable reference to establishing and maintaining trust in open, distributed, anonymous service-oriented network environments.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xvii\u003cbr\u003eAuthor Introduction xxi\u003cbr\u003eAcknowledgement xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Trust and Security in Service-oriented Environments 1\u003c\/b\u003e\u003cbr\u003e1.1 Introduction 1\u003cbr\u003e1.2 Why Trust? 1\u003cbr\u003e1.3 Trust and Security 3\u003cbr\u003e1.4 Service-oriented Environment 6\u003cbr\u003e1.5 Agents in Service-oriented Environments 9\u003cbr\u003e1.6 Business in a Service-oriented Environment 11\u003cbr\u003e1.7 Infrastructure in Service-oriented Environments 13\u003cbr\u003e1.8 Technology in Service-oriented Environments 15\u003cbr\u003e1.9 Trust in Service-oriented Environments 22\u003cbr\u003e1.10 Chapter Summary 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Trust Concepts and Trust Model 25\u003c\/b\u003e\u003cbr\u003e2.1 Introduction 25\u003cbr\u003e2.2 Trust Environments 25\u003cbr\u003e2.3 Trust Definitions in Literature 26\u003cbr\u003e2.4 Advanced Trust Concepts 27\u003cbr\u003e2.5 Trust Relationships 33\u003cbr\u003e2.6 Trust Relationship Diagram 35\u003cbr\u003e2.7 Trust Attributes and Methods 38\u003cbr\u003e2.8 Initiation of the Relationship 39\u003cbr\u003e2.9 The Trust Model 41\u003cbr\u003e2.10 Chapter Summary 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Trustworthiness 45\u003c\/b\u003e\u003cbr\u003e3.1 Introduction 45\u003cbr\u003e3.2 Trustworthiness in Literature 45\u003cbr\u003e3.3 Advanced Trustworthiness Definition 46\u003cbr\u003e3.4 Seven Levels of the Trustworthiness 48\u003cbr\u003e3.5 Semantics Representation and Postulates for Trustworthiness Levels 52\u003cbr\u003e3.6 Trustworthiness Measure and Prediction 58\u003cbr\u003e3.7 Challenges in Trustworthiness Measure and Prediction 59\u003cbr\u003e3.8 Chapter Summary 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Trust Ontology for Service-Oriented Environment 65\u003c\/b\u003e\u003cbr\u003e4.1 Introduction 65\u003cbr\u003e4.2 Ontology 66\u003cbr\u003e4.3 Hierarchy of Trust Concepts 71\u003cbr\u003e4.4 Hierarchy of Agents, Service and Product Concepts 71\u003cbr\u003e4.5 Hierarchy of Context and Association with Quality Assessment Criteria 74\u003cbr\u003e4.6 Agent Trust Ontology 76\u003cbr\u003e4.7 Service Trust Ontology 84\u003cbr\u003e4.8 Product Trust Ontology 96\u003cbr\u003e4.9 Trust Databases 102\u003cbr\u003e4.10 Summary 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 The Fuzzy and Dynamic Nature of Trust 109\u003c\/b\u003e\u003cbr\u003e5.1 Introduction 109\u003cbr\u003e5.2 Existing Literature 110\u003cbr\u003e5.3 Fuzzy and Dynamic Characteristics of Trust 110\u003cbr\u003e5.4 Endogenous and Exogenous Characteristics of Agents 118\u003cbr\u003e5.5 Reasoning the Fuzziness and Dynamism 122\u003cbr\u003e5.6 Managing the Fuzziness of Trust 126\u003cbr\u003e5.7 Managing the Dynamism of Trust 126\u003cbr\u003e5.8 Summary 128\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Trustworthiness Measure with CCCI 131\u003c\/b\u003e\u003cbr\u003e6.1 Introduction 131\u003cbr\u003e6.2 Trustworthiness Measure Methodology 131\u003cbr\u003e6.3 CCCI Metrics 137\u003cbr\u003e6.4 The Commitment to the Criterion – Commit\u003ci\u003ecriterion\u003c\/i\u003e 140\u003cbr\u003e6.5 Clarity of a Criterion – Clear\u003ci\u003ecriterion\u003c\/i\u003e 142\u003cbr\u003e6.6 Influence of a Criterion – Inf\u003ci\u003ecriterion\u003c\/i\u003e 145\u003cbr\u003e6.7 Correlation of Defined Quality – Corr\u003ci\u003equalities\u003c\/i\u003e 148\u003cbr\u003e6.8 Trustworthiness Values and Corr\u003ci\u003equalities\u003c\/i\u003e 151\u003cbr\u003e6.9 Summary 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Trustworthiness Systems 155\u003c\/b\u003e\u003cbr\u003e7.1 Introduction 155\u003cbr\u003e7.2 Amazon's Trustworthiness Systems 155\u003cbr\u003e7.3 Yahoo's Trustworthiness Systems 158\u003cbr\u003e7.4 Epinions.com's Trustworthiness System 161\u003cbr\u003e7.5 eBay.com's Trustworthiness Systems 165\u003cbr\u003e7.6 BizRate.com's Trustworthiness Systems 167\u003cbr\u003e7.7 CNet.com's Trustworthiness Systems 169\u003cbr\u003e7.8 Review of Trustworthiness Systems 173\u003cbr\u003e7.9 CCCI for Trustworthiness of E-service 175\u003cbr\u003e7.10 Summary 181\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Reputation Concepts and the Reputation Model 183\u003c\/b\u003e\u003cbr\u003e8.1 Introduction 183\u003cbr\u003e8.2 Reputation in Literature 184\u003cbr\u003e8.3 Advanced Reputation Concepts 184\u003cbr\u003e8.4 Reputation Relationship 191\u003cbr\u003e8.5 Recommendation Trust Relationship 194\u003cbr\u003e8.6 Third-party Trust Relationship 197\u003cbr\u003e8.7 Reputation Query Relationship 199\u003cbr\u003e8.8 Trustworthiness of Third-party Recommendation Agents 202\u003cbr\u003e8.9 Trustworthiness of the Opinion 209\u003cbr\u003e8.10 Reputation Model and Reputation Relationship Diagrams 214\u003cbr\u003e8.11 Conclusion 218\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Reputation Ontology 221\u003c\/b\u003e\u003cbr\u003e9.1 Introduction 221\u003cbr\u003e9.2 Reputation Ontology 221\u003cbr\u003e9.3 Basic and Advanced Reputation Ontology 227\u003cbr\u003e9.4 Trustworthiness of Opinion Ontology 229\u003cbr\u003e9.5 Ontology for Reputation of an Agent 231\u003cbr\u003e9.6 Ontology for Reputation of Service 232\u003cbr\u003e9.7 Ontology for Reputation of a Product 232\u003cbr\u003e9.8 Reputation Databases 233\u003cbr\u003e9.9 Seven Levels of Reputation Measurement 235\u003cbr\u003e9.10 The Fuzzy Nature of Reputation 240\u003cbr\u003e9.11 The Dynamic Nature of Reputation 242\u003cbr\u003e9.12 Conclusion 244\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Reputation Calculation Methodologies 247\u003c\/b\u003e\u003cbr\u003e10.1 Introduction 247\u003cbr\u003e10.2 Methods for Synthesising the Reputation from Recommendations 248\u003cbr\u003e10.3 Factors and Features that need to be Considered 248\u003cbr\u003e10.4 Deterministic Approach to Reputation Calculation 250\u003cbr\u003e10.5 Adjusting the Trustworthiness of Opinions 252\u003cbr\u003e10.6 Bayesian Approach 256\u003cbr\u003e10.7 Fuzzy System Approach 260\u003cbr\u003e10.8 Summary 264\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Reputation Systems 265\u003c\/b\u003e\u003cbr\u003e11.1 Introduction 265\u003cbr\u003e11.2 Reshaping e-Business with Reputation Technology 265\u003cbr\u003e11.4 BizRate.com 268\u003cbr\u003e11.5 Elance.com 270\u003cbr\u003e11.6 Alibris.com 272\u003cbr\u003e11.7 MoneyControl.com 273\u003cbr\u003e11.8 Yahoo.com 275\u003cbr\u003e11.9 Epinions.com 277\u003cbr\u003e11.10 eBay.com 278\u003cbr\u003e11.11 CNET.com 279\u003cbr\u003e11.12 MovieLens Recommendation Systems 283\u003cbr\u003e11.13 Review of Reputation Systems 284\u003cbr\u003e11.14 Summary 285\u003cbr\u003eWEBSITES 285\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Trust and Reputation Prediction 287\u003c\/b\u003e\u003cbr\u003e12.1 Introduction 287\u003cbr\u003e12.2 Considerations in Trustworthiness Prediction 287\u003cbr\u003e12.3 Example – Logistics Service 292\u003cbr\u003e12.4 Prediction Methods 297\u003cbr\u003e12.5 Exponential Smoothing 298\u003cbr\u003e12.6 Markov Approach Plus Trend and Seasonality 302\u003cbr\u003e12.7 Rejustification of Third-Party Recommender's Trust Value 306\u003cbr\u003e12.8 Summary 307\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Trust and Reputation Modeling 309\u003c\/b\u003e\u003cbr\u003e13.1 Introduction 309\u003cbr\u003e13.2 Significance of Pictorial Modeling 309\u003cbr\u003e13.3 Notation Systems 311\u003cbr\u003e13.4 Trust Relationship Diagrams 314\u003cbr\u003e13.5 Trust Case Diagrams 316\u003cbr\u003e13.6 Trust Class Diagrams 321\u003cbr\u003e13.7 Trust Transition Diagrams 327\u003cbr\u003e13.8 Conclusion 330\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 The Vision of Trust and Reputation Technology 333\u003c\/b\u003e\u003cbr\u003e14.1 Introduction 333\u003cbr\u003e14.2 Business Intelligence 333\u003cbr\u003e14.3 Traditional IT and New-age Digital Ecosystems and Technology 336\u003cbr\u003e14.4 Trust and Reputation – An example of Digital Ecosystem and Technology 338\u003cbr\u003e14.5 Future Research and Development 342\u003cbr\u003e14.6 The Vision and Conclusion 343\u003c\/p\u003e \u003cp\u003eReferences 344\u003cbr\u003eIndex 345\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Electronics \u0026amp; communications engineering [\u003ca title=\"See our other books on Electronics \u0026amp; communications engineering\" 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