{"product_id":"transforming-modernity-popular-culture-in-mexico-paperback-softback-9780292727595","title":"Transforming Modernity; Popular Culture in Mexico (Paperback \/ softback) 9780292727595","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTransforming Modernity\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003ePopular Culture in Mexico\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eNéstor García Canclini (Author), Lidia Lozano (Translated by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780292727595\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 1 June 1993\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e144 pages\u003cbr\u003e22.9 x 15.2 x 1.5 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIs popular culture merely a process of creating, marketing, and consuming a final product, or is it an expression of the artist's surroundings and an attempt to alter them? Noted Argentine\/Mexican anthropologist NÉstor GarcÍa Canclini addresses these questions and more in \u003ci\u003eTransforming Modernity\u003c\/i\u003e, a translation of \u003ci\u003eLas culturas populares en el capitalismo\u003c\/i\u003e. Based on fieldwork among the PurÉpecha of MichoacÁn, Mexico, some of the most talented artisans of the New World, the book is not so much a work of ethnography as of philosophy-a cultural critique of modernism. GarcÍa Canclini delineates three interpretations of popular culture: spontaneous creation, which posits that artistic expression is the realization of beauty and knowledge; \"memory for sale,\" which holds that original products are created for sale in the imposed capitalist system; and the tourist outlook, whereby collectibles are created to justify development and to provide insight into what capitalism has achieved.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eTransforming Modernity\u003c\/i\u003e argues strongly for popular culture as an instrument of understanding, reproducing, and transforming the social system in order to elaborate and construct class hegemony and to reflect the unequal appropriation and distribution of cultural capital. With its wide scope, this book should appeal to readers within and well beyond anthropology-those interested in cultural theory, social thought, and Mesoamerican culture.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cul\u003e\n\u003cli\u003ePreface\u003c\/li\u003e\n\u003cli\u003eAcknowledgments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003col\u003e\n\u003cli\u003eFrom the Primitive to the Popular: Theories about Inequality between Cultures\u003c\/li\u003e\n\u003cli\u003eIntroduction to the Study of Popular Cultures\u003c\/li\u003e\n\u003cli\u003eArtisanal Production as a Capitalist Necessity\u003c\/li\u003e\n\u003cli\u003eThe Fractured Society\u003c\/li\u003e\n\u003cli\u003eFrom the Market to the Boutique: When Crafts Migrate\u003c\/li\u003e\n\u003cli\u003eFiesta and History: To Celebrate, to Remember, to Sell\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cul\u003e\n\u003cli\u003eConclusion: Toward a Popular Culture in Small Letters\u003c\/li\u003e\n\u003cli\u003eNotes\u003c\/li\u003e\n\u003cli\u003eBibliography\u003c\/li\u003e\n\u003cli\u003eIndex\u003c\/li\u003e\n\u003cli\u003ePhoto section, pages 48-54\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Texas Press","offers":[{"title":"Brand New","offer_id":52530864324888,"sku":"9780292727595","price":14.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/transforming-modernity-popular-culture-in-mexico-paperback-softback-9780292727595","provider":"Freshly Printed Books","version":"1.0","type":"link"}