{"product_id":"transform-the-14-behaviors-driving-successful-digital-transformation-in-the-age-of-gen-ai-hardback-9781394374014","title":"Transform!; The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI (Hardback) 9781394374014","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTransform!\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eIan Murrin (Author), Rajesh Jethwa (Author), Mike Wright (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394374014, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 6 November 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e23.1 x 15.8 x 2.5 cm, 0.544 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eLearn what separates success from failure in technology-led transformation initiatives\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eTransform! \u003c\/i\u003eexplores the stark reality that only a small fraction of companies achieve their technology-led transformation objectives, with billions of dollars wasted each year. The book highlights the critical barriers to success, such as defining the right investment priorities and addressing workforce skills and attitudes. It also sheds light on the broader implications of this wastage, including the opportunity costs and the potential to fund global solutions like eradicating hunger. \u003c\/p\u003e\n\u003cp\u003eThrough compelling case studies and data-driven insights, \u003ci\u003eTransform!\u003c\/i\u003e delivers key insights on: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003ePitfalls of technology-led change programmes, from faulty air traffic control systems causing massive disruptions to tragic incidents like the UK’s Post Office Horizon accounting system debacle\u003c\/li\u003e \u003cli\u003e14 core behaviours which have been proven over more than two decades of application to reduce the chances of failure and to significantly increase the likelihood of creating more successful outcomes\u003c\/li\u003e \u003cli\u003eSteps to setting up and running technology programmes of any size, which are ultimately very human-intensive and creative\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eTransform!\u003c\/i\u003e is an essential read for all business leaders and professionals looking for a reliable and practical guide to navigate the complexities of digital transformation.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eSection I What’s the Problem Here? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 And Why Do I Care? 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 Time, Please 6\u003c\/p\u003e \u003cp\u003e1.2 The Technical Debt Crises 10\u003c\/p\u003e \u003cp\u003e1.3 How Big Is the Debt? 11\u003c\/p\u003e \u003cp\u003e1.4 What Does This Mean for Me? 14\u003c\/p\u003e \u003cp\u003e1.5 What’s in It for Me? 16\u003c\/p\u003e \u003cp\u003e1.6 Not so SWIFT 21\u003c\/p\u003e \u003cp\u003e1.7 Where Did It All Go Wrong? 23\u003c\/p\u003e \u003cp\u003e1.8 Change 101 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Who Needs a Survival Guide? 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 US Inc. and UK PLC 30\u003c\/p\u003e \u003cp\u003e2.2 Legacy Code, Legacy Thinking 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection II How Do We Solve It? 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Importance of a Software- Centric Mindset 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 The Decline of the Big Three 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 When It All Goes Wrong 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 When the Virtual Wheels Fell Off at Volkswagen 45\u003c\/p\u003e \u003cp\u003e4.2 Sonos’s Sorry Tale 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 The Common Pitfalls and How to Avoid Them 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1 A Waterfall Approach to Improvement 51\u003c\/p\u003e \u003cp\u003e5.2 Failing to Distinguish Between Hard Tasks and Complex Problems 54\u003c\/p\u003e \u003cp\u003e5.3 Classifying the Problem Domain Correctly 55\u003c\/p\u003e \u003cp\u003e5.4 Solving for the Wrong Problems 60\u003c\/p\u003e \u003cp\u003e5.5 No Clarity Around the Definition of “Great” or How to Get There 61\u003c\/p\u003e \u003cp\u003e5.6 The Vital Role of Testing 61\u003c\/p\u003e \u003cp\u003e5.7 Lack of Psychological Safety 62\u003c\/p\u003e \u003cp\u003e5.8 Pitfalls in Practice 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 The 14 Behaviors Behind Successful TLT 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Real- World Effects: A Project Comparison 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.1 Paradise Lost: The Story of the Disastrous Post Office Horizon Project 98\u003c\/p\u003e \u003cp\u003e7.2 “Big- Bang” ERP Transformation on a Global Scale 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection III What’s the Plan, Stan? 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Before You Start Your Transformation 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.1 Bringing All Four Pillars of Technology- Led Transformation Together 118\u003c\/p\u003e \u003cp\u003e8.2 Do You Have a Change Mindset? 118\u003c\/p\u003e \u003cp\u003e8.3 Sears: A Story of Failed Success 119\u003c\/p\u003e \u003cp\u003e8.4 Tesla: A Story of Successful Failure 122\u003c\/p\u003e \u003cp\u003e8.5 Are You Grooving in the Right Behaviors from the Outset? 126\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Have You Assessed the Risks? 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9.1 Data Migration as a Risk 133\u003c\/p\u003e \u003cp\u003e9.2 Lloyds Banking Group’s IT Failure 133\u003c\/p\u003e \u003cp\u003e9.3 Some Practical Steps to Managing Project Risk More Effectively 134\u003c\/p\u003e \u003cp\u003e9.4 Risk Management Tooling and Frameworks 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Cybersecurity and Data Integrity 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10.1 Peak Loads and Capacity 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Setting Scope and Objectives 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Optimizing for Different Parameters to Address Changing Priorities 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Architecture in the Physical World 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13.1 Leaning Tower of Pisa 149\u003c\/p\u003e \u003cp\u003e13.2 St. Martin’s- in- the- Field 150\u003c\/p\u003e \u003cp\u003e13.3 Managing the Madness 151\u003c\/p\u003e \u003cp\u003e13.4 What Defines Modern Software Architecture? 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Program Governance and Project Contingency 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14.1 A Case Study— Willis and KKR 157\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Agile Explained 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15.1 The Agile Manifesto 165\u003c\/p\u003e \u003cp\u003e15.2 You Say “Tomato” and I Say “Tomato” 166\u003c\/p\u003e \u003cp\u003e15.3 What Is Agile Really About? 167\u003c\/p\u003e \u003cp\u003e15.4 What Agile Is Not 169\u003c\/p\u003e \u003cp\u003e15.5 The Importance of Domain Knowledge 170\u003c\/p\u003e \u003cp\u003e15.6 Patterns and Anti- Patterns of Effective Agile Teams 171\u003c\/p\u003e \u003cp\u003e15.7 Agile Team Roles, Ceremonies, and Practices 173\u003c\/p\u003e \u003cp\u003e15.8 Goal- Gradient Effect 178\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Organizational and Team Structures 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e16.1 Information Flows and Conway’s Law 181\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 Delivery Resourcing Strategy 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e17.1 Selecting the Team: The Insiders 185\u003c\/p\u003e \u003cp\u003e17.2 Selecting the Team: The Third Parties 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 Adopt a Proven Change Framework 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18.1 From Nudge to Kotter 189\u003c\/p\u003e \u003cp\u003e18.2 Maintaining Integrity of Leadership 191\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 Getting Started and Keeping Going 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e19.1 Communicating Effectively About Progress 194\u003c\/p\u003e \u003cp\u003e19.2 Maintaining Morale 194\u003c\/p\u003e \u003cp\u003e19.3 Managing Risks 195\u003c\/p\u003e \u003cp\u003e19.4 Responding to Problems 196\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 Not- So- Minor Details 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e20.1 Early Adopters and Change Champions 197\u003c\/p\u003e \u003cp\u003e20.2 Products, Not Projects 198\u003c\/p\u003e \u003cp\u003e20.3 Non- Functional Requirements 199\u003c\/p\u003e \u003cp\u003e20.4 Ensuring Third Parties Do Not Overstay Their Welcome 201\u003c\/p\u003e \u003cp\u003e20.5 When Initiatives Do Happen, but They Don’t Scale 202\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21 What to Measure and What Not to Measure 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22 After the First Delivery 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e22.1 Celebrating the First Deployment 209\u003c\/p\u003e \u003cp\u003e22.2 Planning for Phase 2 and Beyond 210\u003c\/p\u003e \u003cp\u003e22.3 Measuring Benefit Capture 210\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection IV GenAI- Enabled Change and the Rise of the Machines 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23 This Could Take Forever 213\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e23.1 The Elephant in the Room 215\u003c\/p\u003e \u003cp\u003e23.2 Running to Stand Still 216\u003c\/p\u003e \u003cp\u003e23.3 Out with the Old, In with the New 217\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 24 Enter the Machines 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e24.1 The Tipping Point 222\u003c\/p\u003e \u003cp\u003e24.2 Likely GenAI Use- Cases for Information Technology Organizations 229\u003c\/p\u003e \u003cp\u003e24.3 Use the Force, Luke 232\u003c\/p\u003e \u003cp\u003e24.4 GenAI- Assisted Engineering: All Change, Please 235\u003c\/p\u003e \u003cp\u003e24.5 No Silver Bullets 239\u003c\/p\u003e \u003cp\u003eAppendix 241\u003c\/p\u003e \u003cp\u003eNotes 245\u003c\/p\u003e \u003cp\u003eAcknowledgments 253\u003c\/p\u003e \u003cp\u003eAbout the Authors 259\u003c\/p\u003e \u003cp\u003eIndex 263\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52449472184600,"sku":"9781394374014","price":14.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394374014.jpg?v=1785201074","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/transform-the-14-behaviors-driving-successful-digital-transformation-in-the-age-of-gen-ai-hardback-9781394374014","provider":"Freshly Printed Books","version":"1.0","type":"link"}