{"product_id":"trade-marks-and-brands-an-interdisciplinary-critique-paperback-9780521187923","title":"Trade Marks and Brands; An Interdisciplinary Critique (Paperback) 9780521187923","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTrade Marks and Brands\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eAn Interdisciplinary Critique\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eA collection of essays examining the nature and function of trade marks and brands.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLionel Bently (Edited by), Jennifer Davis (Edited by), Jane C. Ginsburg (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521187923, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback, published 3 March 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e472 pages\u003cbr\u003e22.9 x 15.2 x 2.4 cm, 0.63 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003eReview of the hardback: 'The editor's claim in the preface of the uniqueness of this work, on the basis of the broad, inter-related range of contributions, is largely justified. Throughout this volume, contributors bear in mind that legislation is inevitably behind constantly-evolving developments and draw readers into considering the challenges ahead. This work will no doubt be useful to scholars and students as well as to non-specialists wishing to broaden their knowledge on the subject.' World Intellectual Property Organisation Magazine\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eDevelopments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePart I. Legal and Economic History: 1. The making of modern trade mark law: the construction of the legal concept of trade mark (1860–1980) Lionel Bently\u003cbr\u003e 2. The Making of modern trade mark law: the UK, 1860–1914. A business history perspective David Higgins\u003cbr\u003e Part II. Current Positive Law in the E.U. and the US: 3. Between a sign and a brand: mapping the boundaries of a registered trade mark in European Union trade mark law Jennifer Davis\u003cbr\u003e 4. “See me, feel me, touch me, hea[r] me” (and maybe smell and taste me too): I am a trademark - a US perspective Jane C. Ginsburg\u003cbr\u003e Part III. Linguistics: 5. 'How can I tell the trade mark on a piece of gingerbread from all the other marks on It?' Naming and meaning in verbal trade mark signs Alan Durant\u003cbr\u003e 6. What linguistics can do for trade mark law Graeme Dinwoodie\u003cbr\u003e Part IV. Marketing: 7. Brand culture: trade marks, marketing and consumption Jonathan Schroeder\u003cbr\u003e 8. Images in brand culture: responding legally to Professor Schroeder's paper David Vaver\u003cbr\u003e Part V. Sociology: 9. Trade mark style as a way of fixing things Celia Lury\u003cbr\u003e 10. The irrational lightness of trade marks: a legal perspective Catherine Ng\u003cbr\u003e Part VI. Law and Economics: 11. A law and economics perspective on trade marks Andrew Griffiths\u003cbr\u003e 12. The economic rationale of trademarks: an economist's critique Jonathan Aldred\u003cbr\u003e Part VII. Philosophy: 13. Trade marks as property: a philosophical perspective Dominic Scott, Alex Oliver and Miguel Ley Pineda\u003cbr\u003e 14. An alternative approach to dilution protection: a response to Scott, Oliver and Ley Pineda Michel Spence\u003cbr\u003e Part VIII. Anthropology: 15. An anthropological approach to transactions involving names and marks, drawing on Melanesia James Leach\u003cbr\u003e 16. Traversing the cultures of trade mark sphere: observations on the anthropological approach of James Leach Megan Richardson\u003cbr\u003e Part IX. geography: 17. Geographical indications: not all champagne and roses Bronwyn Parry\u003cbr\u003e 18. (Re)locating geographical indications: a response to Bronwyn Parry Dev Gangjee.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Intellectual property law [\u003ca title=\"See our other books on Intellectual property law\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Intellectual%20property%20law%20%5BLNR%5D%22\"\u003eLNR\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46003322913048,"sku":"9780521187923","price":48.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521187923i_85d78afc-301a-4f8c-8386-81804eae72a4.jpg?v=1691373437","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/trade-marks-and-brands-an-interdisciplinary-critique-paperback-9780521187923","provider":"Freshly Printed Books","version":"1.0","type":"link"}