{"product_id":"touch-of-grey-or-how-the-grateful-dead-became-pop-stars-paperback-softback-9781478038894","title":"Touch of Grey, or How the Grateful Dead Became Pop Stars (Paperback \/ softback) 9781478038894","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTouch of Grey, or How the Grateful Dead Became Pop Stars\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eJohn Brackett (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781478038894\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 4 August 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e134 pages, 19 illustrations\u003cbr\u003e22.9 x 15.2 x 0.8 cm, 0.445 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e“A crucial, careful, and fun look inside one of the Grateful Dead’s least-examined and least-understood periods, perhaps ironically also their commercial peak.”—\u003cb\u003eJesse Jarnow, co-host of the Good Ol' Grateful Deadcast and author of \u003ci\u003eHeads: A Biography of Psychedelic America\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"Drawing on the Dead Archives . . . Brackett traces evolution of recording technology (radio broadcasts, cassettes, CDs, music videos), live performance venues, and frequent changes to the song’s lyrics—all evincing the fluidness characteristic of jam band culture.\"—Frederick Augustyn, \u003ci\u003eLibrary Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003e\u003ci\u003eTouch of Grey, or How the Grateful Dead Became Pop Stars\u003c\/i\u003e draws on extensive archival research to tell the behind-the-scenes story of how one song fundamentally transformed the legacy of one of rock’s most iconic groups.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eTouch of Grey, or How the Grateful Dead Became Pop Stars\u003c\/i\u003e tells the story of how one song transformed the popular legacy of one of rock’s most iconic musical groups. John Brackett traces the history of the song “Touch of Grey,” beginning with songwriter Robert Hunter’s lyrical sketches and the Grateful Dead’s earliest live arrangements, culminating in the group’s popular renaissance following the release of “Touch of Grey” and the album \u003ci\u003eIn the Dark\u003c\/i\u003e in the summer of 1987. Brackett details how particular recording technologies, notable musical characteristics, modes of attending and listening, and the mechanics of the contemporary music industry shaped this defining moment in the group’s career. Drawing on extensive archival research, \u003ci\u003eTouch of Grey\u003c\/i\u003e examines how the band and their label worked to produce a hit record, a dynamic music video, and an effective promotional campaign that would propel the Grateful Dead from a group with a devoted cult following to become a pop culture phenomenon.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments  ix\u003cbr\u003e Introduction: “\u003cbr\u003eIt Must Be Getting Early . . .”\u003cbr\u003e  1\u003cbr\u003e 1. “\u003cbr\u003eDawn is Breaking Everywhere”\u003cbr\u003e: Writing and Performing (1980–\u003cbr\u003e1986)  9\u003cbr\u003e 2. “\u003cbr\u003eThere’\u003cbr\u003es Really Nothing Much to It”\u003cbr\u003e: Recording (Winter\/Spring 1987)  25\u003cbr\u003e 3. “\u003cbr\u003eLooks So Phony!”\u003cbr\u003e: Videos (Spring 1987)  43\u003cbr\u003e 4. “\u003cbr\u003eIt’\u003cbr\u003es Going to Be a Dead Summer!”\u003cbr\u003e  55\u003cbr\u003e 5. “\u003cbr\u003eLight a Candle, Curse the Glare”\u003cbr\u003e: Aftermath (1988–\u003cbr\u003e1990)  69\u003cbr\u003e 6. “\u003cbr\u003e. . . But It’\u003cbr\u003es Alright”\u003cbr\u003e: Legacy (1990–\u003cbr\u003e?)  89\u003cbr\u003e Coda. “\u003cbr\u003e. . . Clocks Are Running Late”\u003cbr\u003e  103\u003cbr\u003e Notes  109\u003cbr\u003e Bibliography  115\u003cbr\u003e Index  119\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Duke University Press","offers":[{"title":"Brand New","offer_id":52591027454232,"sku":"9781478038894","price":16.55,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/touch-of-grey-or-how-the-grateful-dead-became-pop-stars-paperback-softback-9781478038894","provider":"Freshly Printed Books","version":"1.0","type":"link"}