{"product_id":"tiktok-creativity-and-culture-in-short-video-paperback-softback-9781509548934","title":"TikTok; Creativity and Culture in Short Video (Paperback \/ softback) 9781509548934","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTikTok\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCreativity and Culture in Short Video\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eD. Bondy Valdovinos Kaye (Author), Jing Zeng (Author), Patrik Wikstrom (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781509548934, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 30 June 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e20.8 x 14.7 x 2.3 cm, 0.363 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e“The rise of TikTok as a short video platform is intriguing, particularly in the context of the American and Chinese ecosystems. This book offers an excellent primer to understand the technological, economic and socio-cultural drivers of this platform. Through the lens of user creativity and critical platform analysis, readers are enlightened about TikTok’s coevolution with other mainstream platforms and their ever-changing affordances. An eye-opening introduction for students!”\u003cbr\u003e\u003cb\u003eJosé van Dijck, University of Utrecht\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e“Wonderfully compact and to the point. In one of the first comprehensive accounts of the short video turn, the authors succeed in grasping the very essence of TikTok.”\u003cbr\u003e\u003cb\u003eDavid B. Nieborg, University of Toronto\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e“the book is a timely contribution to social science literature and a crucial read for both academics and those from outside academia who are interested in exploring the history of short video and TikTok.”\u003cb\u003e\u003cbr\u003e\u003ci\u003eEuropean Journal of Communication\u003c\/i\u003e\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eSince its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry.\u003c\/p\u003e \u003cp\u003eIn the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms.\u003c\/p\u003e \u003cp\u003eThis timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgements\u003cbr\u003e\u003cbr\u003eList of Tables\u003cbr\u003e\u003cbr\u003eList of Figures\u003cbr\u003e\u003cbr\u003eIntroduction: Creativity and Culture in Short Video\u003cbr\u003e\u003cbr\u003e1 A Brief History of the Short Video Industry\u003cbr\u003e\u003cbr\u003e2 The TikTok Platform Infrastructure\u003cbr\u003e\u003cbr\u003e3 TikTok Communities\u003cbr\u003e\u003cbr\u003e4 TikTok Activism\u003cbr\u003e\u003cbr\u003e5 The TikTok Economy\u003cbr\u003e\u003cbr\u003e6 TikTok Governance\u003cbr\u003e\u003cbr\u003e7 The Future of TikTok\u003cbr\u003e\u003cbr\u003eNotes\u003cbr\u003e\u003cbr\u003eReferences\u003cbr\u003e\u003cbr\u003eAppendix: Interviews\u003cbr\u003e\u003cbr\u003eIndex\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Society \u0026amp; culture: general [\u003ca title=\"See our other books on Society \u0026amp; culture: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Society%20\u0026amp;%20culture:%20general%20%5BJF%5D%22\"\u003eJF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52462942126360,"sku":"9781509548934","price":17.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781509548934.jpg?v=1785543207","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/tiktok-creativity-and-culture-in-short-video-paperback-softback-9781509548934","provider":"Freshly Printed Books","version":"1.0","type":"link"}