{"product_id":"ticker-shock-a-playbook-for-investor-relations-communications-and-leadership-in-the-age-of-retail-investors-hardback-9781394411849","title":"Ticker Shock; A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors (Hardback) 9781394411849","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTicker Shock\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eKatherine Perry (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394411849, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 6 July 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e22.9 x 15.5 x 3 cm, 0.522 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eHow identity, access, and attention are transforming the future of corporate branding and investor relations\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe modern market is no longer defined solely by balance sheets and earnings reports—it's powered by identity, access, and emotion. \u003ci\u003eTicker Shock: A Playbook for Investor Relations, Communications, and Leadership in the Age of Retail Investors\u003c\/i\u003e reveals how a new generation of investors, armed with instinct and a smartphone, is rewriting the rules of engagement across capital markets. These retail investors aren't just buying shares—they're building personal brands, performing belonging, and transforming financial discourse into a cultural act. Katherine Perry dissects this evolution with precision, blending behavioral insight, cultural analysis, and communications strategy to illuminate a financial ecosystem driven by resonance rather than fundamentals.\u003c\/p\u003e \u003cp\u003eThrough vivid case studies, Perry traces how speculation, sentiment, and social visibility have fused into a powerful new market narrative. Each chapter unpacks how retail behavior is reshaping investor relations, branding, and corporate leadership in an attention-driven age. For executives, marketers, and financial professionals navigating this volatile environment, \u003ci\u003eTicker Shock\u003c\/i\u003e provides a critical framework for understanding and adapting to today's participatory, high-velocity markets where visibility equals value, and trust is earned in real time.\u003c\/p\u003e \u003cp\u003eThe first comprehensive analysis of retail investor culture and its impact on corporate identity, \u003ci\u003eTicker Shock:\u003c\/i\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHighlights how social media and digital visibility drive market sentiment and valuation\u003c\/li\u003e \u003cli\u003eExplains why retail speculation is as much cultural expression as financial decision\u003c\/li\u003e \u003cli\u003eFeatures case studies from leading companies such as Robinhood, Palantir, and Netflix\u003c\/li\u003e \u003cli\u003eExplores how CEOs must now communicate like creators to maintain credibility and relevance\u003c\/li\u003e \u003cli\u003eProvides actionable insights for investor relations, communications, and marketing teams\u003c\/li\u003e \u003cli\u003eExamines how AI, tokenization, and social platforms are redefining due diligence and access\u003c\/li\u003e \u003cli\u003eMaps the regulatory and reputational challenges of a participatory financial system\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIdeal for executives, investor relations officers, communications professionals, and corporate strategists, \u003ci\u003eTicker Shock\u003c\/i\u003e is essential reading for MBA and business school courses in finance, marketing, and corporate communications. It is also a critical reference for financial media, analysts, and fintech operators navigating the evolving dynamics between brand, behavior, and belief in modern markets.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eFOREWORD xi\u003c\/p\u003e \u003cp\u003eINTRODUCTION 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION I THE NEW MARKET FOUNDATIONS 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 1 THE NEW RETAIL REALITY 7\u003cbr\u003eHow traders became audiences, audiences became communities, and communities became market forces\u003c\/p\u003e \u003cp\u003eCHAPTER 2 THE ATTENTION REFLEX 21\u003cbr\u003eWhy price now follows attention, how information spreads, and what companies must understand about the feed economy\u003c\/p\u003e \u003cp\u003eCHAPTER 3 THE NARRATIVE ECONOMY 31\u003cbr\u003eWhy stories act as valuation inputs; how sentiment, identity, and meaning move faster than fundamentals\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION II RETAIL BEHAVIOR AS MARKET STRUCTURE 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 4 THE MEME-TO-MARKET PIPELINE 49\u003cbr\u003eFrom TikTok to trading screens: how cultural momentum turns into market movement\u003c\/p\u003e \u003cp\u003eCHAPTER 5 THE RETAIL BUSINESS CYCLE 63\u003cbr\u003eHow macroeconomics, rates, and liquidity shape when the crowd charges in, or pulls back\u003c\/p\u003e \u003cp\u003eCHAPTER 6 IDENTITY, BELIEF, AND BRAND 75\u003cbr\u003eThe consumer–investor loop, investor identity, and how ownership becomes part of self-concept\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION III HOW INFORMATION ACTUALLY TRAVELS 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 7 WHEN THE AUDIENCE VOTES 89\u003cbr\u003eHow retail investors are reshaping corporate governance and making accountability visible\u003c\/p\u003e \u003cp\u003eCHAPTER 8 THE RETAIL INFORMATION ECOSYSTEM 99\u003cbr\u003eCreators, TikTok, YouTube, Reddit, Discord, AI summaries—and how narratives form across platforms\u003c\/p\u003e \u003cp\u003eCHAPTER 9 MEDIA, METRICS, AND ATTENTION 111\u003cbr\u003eHow news, coverage cycles, sentiment analytics, and algorithmic summarization shape markets\u003c\/p\u003e \u003cp\u003eCHAPTER 10 REGULATION MEETS THE FEED 125\u003cbr\u003eReg FD, misinformation, virality, and how regulators are adapting to markets that move before filings hit\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION IV CORPORATE ADAPTATION AND STRATEGY 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 11 EXECUTIVE BRANDING IN THE AGE OF RETAIL 141\u003cbr\u003eCEOs as creators, leadership visibility, and how personality shapes valuation\u003c\/p\u003e \u003cp\u003eCHAPTER 12 INVESTOR MARKETING: WHEN IR MEETS PR MEETS BRAND 161\u003cbr\u003eCEOs as creators, leadership visibility, and how personality shapes valuation\u003c\/p\u003e \u003cp\u003eCHAPTER 13 THE MODERN INVESTOR DAY 179\u003cbr\u003eFrom closed institutional rooms to broadcast-ready events for global retail audiences\u003c\/p\u003e \u003cp\u003eCHAPTER 14 THE NEW IPO PLAYBOOK 189\u003cbr\u003eHow retail participation, media scrutiny, and narrative strategy reshape the path from private to public\u003c\/p\u003e \u003cp\u003eCHAPTER 15 AI, DATA, AND THE FUTURE OF IR 203\u003cbr\u003eHow companies structure, tag, and distribute information for machines and humans simultaneously\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION V THE EXPANDING UNIVERSE 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 16 ALTERNATIVE ASSETS FOR ALL 221\u003cbr\u003eHow fractional investing and pre-IPO access opened the door to private markets\u003c\/p\u003e \u003cp\u003eCHAPTER 17 TOKENIZED EVERYTHING 231\u003cbr\u003eThe shift from paper to programmable ownership, and what it means for global access, trust, and corporate communication\u003c\/p\u003e \u003cp\u003eCHAPTER 18 THE GLOBAL CROWD 253\u003cbr\u003eRetail revolutions around the world, from Seoul to Mumbai, mirror America's investing awakening\u003c\/p\u003e \u003cp\u003eCONCLUSION: THE NEW MARKET ORDER 267\u003cbr\u003eAPPENDIX: THE RETAIL INVESTOR SIGNAL 273\u003cbr\u003eNOTES 283\u003cbr\u003eACKNOWLEDGMENTS 295\u003cbr\u003eABOUT THE AUTHOR 299\u003cbr\u003eINDEX 301\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Finance \u0026amp; accounting [\u003ca title=\"See our other books on Finance \u0026amp; accounting\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Finance%20\u0026amp;%20accounting%20%5BKF%5D%22\"\u003eKF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52433833689368,"sku":"9781394411849","price":16.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394411849.jpg?v=1784854817","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/ticker-shock-a-playbook-for-investor-relations-communications-and-leadership-in-the-age-of-retail-investors-hardback-9781394411849","provider":"Freshly Printed Books","version":"1.0","type":"link"}