{"product_id":"this-business-has-legs-how-i-used-infomercial-marketing-to-create-the-100-000-000-thighmaster-craze-an-entrepreneurial-adventure-story-paperback-softback-9780471147497","title":"\"This Business has Legs\"; How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story (Paperback \/ softback) 9780471147497","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003e\"This Business has Legs\"\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePeter Bieler (Author), Suzanne Costas (With)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471147497, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 12 June 1996\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e24.3 x 16 x 2.4 cm, 0.539 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission.\"\u003cbr\u003e --Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life\u003cbr\u003e \u003cbr\u003e \"This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot.\"\u003cbr\u003e --Bob Rice Pet Rock Promoter\u003cbr\u003e \u003cbr\u003e \"Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it.\"\u003cbr\u003e --Steve Dworman Publisher, Infomercial Marketing Report\u003cbr\u003e \u003cbr\u003e \"As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ...\"\u003cbr\u003e --Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction 1\u003cbr\u003e\u003cbr\u003e1. A Hollywood Adventure 9\u003cbr\u003e \u003cbr\u003e2. Hat in Hand 35\u003cbr\u003e \u003cbr\u003e3. An Irresistible Product 59\u003cbr\u003e \u003cbr\u003e4. Shooting Suzanne 83\u003cbr\u003e \u003cbr\u003e5. A Virtual Start Up 105\u003cbr\u003e \u003cbr\u003e6. Ambushed 125\u003cbr\u003e \u003cbr\u003e7. $100,000,000 151\u003cbr\u003e \u003cbr\u003e8. A Cultural Icon 167\u003cbr\u003e \u003cbr\u003e Epilogue 177\u003cbr\u003e \u003cbr\u003e Peter's Time Line 185\u003cbr\u003e \u003cbr\u003e Index 193\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52502948020504,"sku":"9780471147497","price":25.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471147497.jpg?v=1786320528","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/this-business-has-legs-how-i-used-infomercial-marketing-to-create-the-100-000-000-thighmaster-craze-an-entrepreneurial-adventure-story-paperback-softback-9780471147497","provider":"Freshly Printed Books","version":"1.0","type":"link"}