{"product_id":"thinking-about-answers-the-application-of-cognitive-processes-to-survey-methodology-paperback-softback-9781118016091","title":"Thinking About Answers; The Application of Cognitive Processes to Survey Methodology (Paperback \/ softback) 9781118016091","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eThinking About Answers\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Application of Cognitive Processes to Survey Methodology\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSeymour Sudman (Author), Norman M. Bradburn (Author), Norbert Schwarz (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118016091, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 12 October 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e322 pages\u003cbr\u003e1 x 1 x 1 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Introduction.  \u003cp\u003e2. Methods for Determining Cognitive Processes and Questionnaire Problems.\u003c\/p\u003e \u003cp\u003e3. Answering a Survey Question: Cognitive and Communicative Processes.\u003c\/p\u003e \u003cp\u003e4. Psychological Sources of Context Effects in Survey Measurement.\u003c\/p\u003e \u003cp\u003e5. The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement.\u003c\/p\u003e \u003cp\u003e6. Order Effects Within a Question: Presenting Categorical Response Alternatives.\u003c\/p\u003e \u003cp\u003e7. Autobiographical Memory.\u003c\/p\u003e \u003cp\u003e8. Event Dating.\u003c\/p\u003e \u003cp\u003e9. Counting and Estimation.\u003c\/p\u003e \u003cp\u003e10. Proxy Reporting.\u003c\/p\u003e \u003cp\u003e11. Implications for Questionnaire Design and the Conceptualization of the Survey Interview.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Reference works [\u003ca title=\"See our other books on Reference works\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Reference%20works%20%5BChildren's%20\/%20Teenage%5D%20%5BYRG%5D%22\"\u003eChildren's \/ Teenage YRG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52417746403608,"sku":"9781118016091","price":57.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118016091.jpg?v=1784506182","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/thinking-about-answers-the-application-of-cognitive-processes-to-survey-methodology-paperback-softback-9781118016091","provider":"Freshly Printed Books","version":"1.0","type":"link"}