{"product_id":"theory-of-the-hashtag-hardback-9781509538935","title":"Theory of the Hashtag (Hardback) 9781509538935","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eTheory of the Hashtag\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eAndreas Bernard (Author), Valentine A. Pakis (Translated by), Daniel Ross (Translated by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781509538935, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 5 July 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e110 pages\u003cbr\u003e18.8 x 12.2 x 1.3 cm, 0.204 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e“A lucid and lively history of this most polymorphous of punctuation marks.  Andreas Bernard traces the hashtag's rise from technical utility to seeming ubiquity with wit and insight.”\u003cbr\u003e\u003cb\u003eMatthew Fuller, Goldsmiths, University of London\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\"Slim but weighty\"\u003cbr\u003e\u003cb\u003eMorning Star \u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eThis is a short book about the most prominent sign of our times.  The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate.  With its help, statements are bundled together and discourse is organized and amplified around common buzzwords.  This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate.\u003c\/p\u003e \u003cp\u003eAndreas Bernard traces the young and spectacular career of the humble hashtag.  He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing – two apparently very different fields which are united in their passion for the hashtag. \u003ci\u003eTheory of the Hashtag\u003c\/i\u003e shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eContents\u003cbr\u003e 1. A Sign of the Times\u003cbr\u003e 2. Hashtags and the Dispersion of Statements\u003cbr\u003e 3. The Biography of a Symbol\u003cbr\u003e 4. Where Was the Keyword Before the Hashtag?\u003cbr\u003e 5. Venues of the Hashtag I: Political Activism\u003cbr\u003e 6. Venues of the Hashtag II: Marketing\u003cbr\u003e 7. Empowering and Levelling\u003cbr\u003e Works Cited\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Society \u0026amp; culture: general [\u003ca title=\"See our other books on Society \u0026amp; culture: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Society%20\u0026amp;%20culture:%20general%20%5BJF%5D%22\"\u003eJF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52441802113304,"sku":"9781509538935","price":31.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781509538935.jpg?v=1785026113","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/theory-of-the-hashtag-hardback-9781509538935","provider":"Freshly Printed Books","version":"1.0","type":"link"}